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Join Longreads for a Portland Story Mixer, Friday March 27

Longreads is coming to Portland! Join us for a free story mixer on Friday night, March 27, as part of WordPress.com’s Press Publish conference—featuring stories from some of our favorite writers:

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Nathaniel Friedman (aka “Bethlehem Shoals,” writer and founder, FreeDarko.com)

Meaghan O’Connell (author, “A Birth Story”)

Nancy Rommelmann (author, “The Queens of Montague Street”)

Aaron Scott (Oregon Public Broadcasting)

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Friday, March 27, 6:30 p.m.

Embassy Suites Downtown Portland
319 SW Pine Street
Portland, Oregon 97204

Admission: Free

RSVP for the event

How the Hand Painted Rock ‘n’ Roll Billboards of the Sunset Strip Came to Be

Photo by Weho City, Flickr Rock N’ Roll Billboards of the Sunset Strip Exhibit Reception - July 30, 2013

Driving down the Sunset Strip has always felt a little like being in a magazine. The billboards loom and beckon, towering and untouchable and yet still totally in your face. Today they advertise luxury brands and new TV shows, but once upon a time—back when the Sunset Strip was at the heart and soul of rock ‘n’ roll—they were hand painted musical monoliths, larger-than-life variations on album art and psychedelic interpretations of soon-to-be hit records. As Hunter Oatman-Stanford put it, “in the 1970s, you knew you’d made it big if your record label paid for a hand-painted billboard on the Strip.” The hand painted rock billboards on the Strip were an art form specific to LA’s car culture, intended not for gallery walls but to be seen through a windshield at cruising speed, and preferably with the convertible top down.

According to the Los Angeles Times, each billboard took roughly ten days to produce, with costs ranging from $1,200 to $10,000. Craftsmen would hand paint the illustrations on individual wood panels at warehouses in Mid City, before ultimately reassembling the pieces on location in the wee hours. And they were by nature ephemeral—each was destroyed after its contract ended.

Luckily for us, a photographer named Robert Landau documented many of the billboards during their roughly decade-and-a-half heyday (from 1967 to the advent of MTV in the early 1980’s). Landau was a teenager living with his dad in the hills above the legendary Sunset Strip Tower Records when he first started documenting the fleeting masterpieces, shooting with a Nikkormat camera and Kodachrome film. A few years ago, he published a complete catalog of his photos with Angel City Press, and in a few weeks the billboards will finally grace museum walls, when an exhibit of Landau’s work opens at the LA’s Skirball Cultural Center.

Over at Collectors Weekly, Hunter Oatman-Stanford has interviewed Landau about his work and the billboards themselves. Below is a short excerpt:

Collectors Weekly: Who started the music industry’s billboard trend?

Landau: As far as I can tell, it was the Doors in 1967 for their debut album. I talked with Jac Holzman—the head of Elektra Records who signed the Doors—while writing my book. In 1967, he had just come out here from the East Coast and opened an office on La Cienega Boulevard, not far from Sunset Boulevard, and it occurred to him that billboards were being used for everything except promoting records and music. A lot of radio stations where popular disc jockeys worked were farther east on Sunset, and he knew they drove on the Strip, and that the entertainment industry in general was based there.

The Doors were really into it; the whole band even climbed up on top for a photo shoot. Jim Morrison was quoted as saying he thought it was cool he’d be hanging over the Strip like a specter. I think at that time, it cost about a thousand dollars a month, which was quite a bit of an investment then. Elektra signed on for a year, and they had several different billboards. Little by little, the other record companies caught on.

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Interview with a Torturer

S-21. Photo by lecercle

Rithy Panh with Christophe Bataille | Translated by John Cullen | The Elimination: A survivor of the Khmer Rouge confronts his past and the commandant of the killing fields | Other Press | February 2013 | 44 minutes (12,355 words)

Below is an excerpt from the book The Elimination, by Rithy Panh, as recommended by Longreads contributor Dana Snitzky. Read more…

A Very Naughty Little Girl

Illustration by Kjell Reigstad

Rose George | Longreads | March 2015 | 21 minutes (5,358 words)

 

 

She was a name on a plaque and a face on a wall. I ate beneath her portrait for three years and paid it little attention except to notice that the artist had made her look square. There were other portraits of women to hold my attention on the walls of Somerville, my Oxford college: Indira Gandhi, who left without a degree, and Dorothy Hodgkin, a Nobel prize-winner in chemistry. In a room where we had our French language classes, behind glass that was rumored to be bulletproof, there was also a bust of Margaret Thatcher, a former chemistry undergraduate. Somerville was one of only two women’s colleges of the University of Oxford while I was there, from 1988 to 1992, and the walls were crowded with strong, notable women. (The college has since gone co-ed.) Read more…

The Bomb in the Bag

Illustration by Kjell Reigstad

Jack El-Hai | Longreads | March 2015 | 14 minutes (3,509 words)

 

 

A New York City stockbroker named M. Leopold was working in his office at 84 Broadway shortly after noon on December 4, 1891, when he sensed vibrations, an odd rumbling. Looking outside, he saw flames and a cloud of smoke shooting out from a window of the Arcade Building directly across the street. A man’s body then flew out through the opening, landing on Broadway. Leopold raised his window and smelled the tang of dynamite. Read more…

‘A Taste of Power’: The Woman Who Led the Black Panther Party

Photo: Platon

Elaine Brown | A Taste of Power, Pantheon | 1992 | 30 minutes (7,440 words)

 

Elaine Brown is an American prison activist, writer, lecturer and singer. In 1968, she joined the Los Angeles chapter of the Black Panther Party as a rank-and-file member. Six years later, Huey Newton appointed her to lead the Party when he went into exile in Cuba. She was the first and only woman to lead the male-dominated Party.  She is author of A Taste of Power (Pantheon, 1992) and The Condemnation of Little B (Beacon Press, 2002)She is also the Executive Director of the Michael Lewis Legal Defense Committee and CEO of the newly-formed non-profit organization Oakland & the World Enterprises, Inc.

Her 1992 autobiography A Taste of Power is a story of what it means to be a black woman in America, tracing her life from a lonely girlhood in the ghettos of North Philadelphia to the highest levels of the Black Panther Party’s hierarchy. The Los Angeles Times described the book as “a profound, funny and…heartbreaking American story,” and the New York Times called it “chilling, well written and profoundly entertaining.” Our thanks to Brown for allowing us to reprint this excerpt here. Read more…

Literary Agent to Authors: Take the Money

Guernica: Is there ever a situation where you’d advise an author not to take a big advance that’s being offered?

Chris Parris-Lamb: No, not really. Which is not the same as saying they should always take the biggest advance that’s being offered. But I’d never advise an author to turn down an advance because it’s big. Statistically, your book is more likely to do well if you receive a big advance. There is more pressure on the publishers to make it work and get their money back if they’ve paid out a large advance. The downside of any advance is always the same—your book might not sell. That’s a risk if you get a small advance, and a risk if you get a big advance, so if there’s a big advance on the table, take it, and use the money to write your next one.

I think there’s this idea that if you receive a big advance and then the book doesn’t work, it’s a disaster, and your career is ruined. That’s just not true. If your first book doesn’t work, it’s always going to be harder to sell the second book, and that’s the case regardless of whether you were paid a big or small advance. If someone wants to make a bet on you, why not take it? If your first one doesn’t work, you might have to take a haircut on the advance for the second, but so what?

Literary agent Chris Parris-Lamb, in a Guernica interview with Jonathan Lee. Parris-Lamb has represented authors including The Art of Fielding author Chad Harbach, and he helped get a nearly $2 million advance for the forthcoming Garth Risk Hallberg novel City on Fire.

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How Paul Rand Made Companies Care About Design—And Influenced Steve Jobs

NeXT Poster by Paul Rand: Flickr, Graham Smith

It was the success of [Paul] Rand’s corporate communications for IBM in the ‘50s that inspired future businesses, including Steve Jobs’s NeXT, to put design first. When Thomas Watson Jr. took over IBM in 1956, he was struck by how poorly the company handled corporate design. The aesthetic was inconsistent across various platforms–for example, “branches in different regions would use different stationery,” Albrecht says… “Watson Jr. was one of the first to say ‘good design is good business,'” Albrecht says.

Led by design consultant Eliot Noyes, previously of the New York Museum of Modern Art, this program ultimately hired Charles and Ray Eames to do IBM’s exhibitions and books, architect Errol Saarinen to design buildings, and Paul Rand to design new logo and graphics. “Rand made everyone use his logo and branding,” Albrecht says. At the time, this sort of visually cohesive communication across all platforms of a brand was just gaining traction as a business strategy.

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In the ’80s, the power of IBM’s visual communications program inspired Steve Jobs, a longtime admirer of Rand’s work, to hire Rand as a designer for NeXT, his educational computer company. “Rand was the first and only designer Jobs looked to,” Albrecht says. One reason for Rand’s success with clients, aside from the sheer beauty of his visual work, was that he was “one of the guys,” Albrecht says. “He wasn’t coming into boardrooms acting like an artiste. He was very down-to-Earth, and fit into this Brooklyn boys’ world of corporate advertising in New York.”

“In a way, what Apple does today with design is what IBM was doing in ‘50s,” Albrecht says. “It was about simplification and cohesiveness across all platforms of the brand–products, ads, stores. These are all ideas in the modern vein that came about with Rand’s work with IBM. It set a precedent.”

Carey Dunne, writing for Fast Co.Design about how the legendary graphic designer Paul Rand pioneered the era of design-led business. Rand created some of the most iconic American corporate logos, many of which are still in use today. László Moholy-Nagy described him as “an idealist and a realist,” fluent in both “the language of the poet and the businessman.” There is currently an exhibit of Rand’s work at the Museum of the City of New York, and Dunne spoke with Donald Albrecht, the exhibit’s curator for her piece. As a side note, Rand’s seminal—and famously hard to find—book Thoughts on Design is back in print for the first time since the 1970’s.

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The Story Business: Four Stories About Independent Bookstores

Photo by Omar Bárcena

“Job title: bookseller.” Every time I sneak a glance at the sheaf of employment forms and tax information, I can’t believe it. That job title is mine, now. It’s a lifelong dream come true, as cliche as that sounds. True to millennial form, I’m going to do Online Things for my local indie: blogging, tweeting, research. It’s another step in my quest to own a bookstore of my own one day—now, I can stop daydreaming and see if this is really something I’m cut out for. Wish me luck! To prepare for my first staff meeting, I read these four essays about independent bookstores, specifically their employees: shelvers, sorters, owners, publicity directors and more. Read more…

Fact-Checking ‘The Anarchist Cookbook’

[William] Powell quit his job and began writing for up to ten hours a day. Despite the title, there is nothing about anarchism as a political theory in the book, which focuses on drugs, surveillance, weapons, and explosives. About drugs, Powell knew plenty. He had overcome a speed habit, smoked lots of pot, consumed his fair share of LSD, and seen lives destroyed by heroin. What he didn’t know he borrowed from underground publications like the Berkeley Barb, passing on tips that hadn’t been fact-checked. As it turns out, one cannot get high by eating banana peels that have been boiled and baked, or smoking crushed peanut shells. (Powell was right, however, about nutmeg’s hallucinogenic potential.) Nor had the city’s sewer system been taken over by “New York white,” the giant marijuana plants said to be the result of people flushing seeds to avoid arrest. “The sewer plants usually reach a height of between 12 and 15 feet and are bleached white because of the lack of sunlight,” Powell wrote, in the authoritative voice that permeates the book.

He researched the other sections at the main branch of the New York Public Library, flipping through the card catalogue and returning with books such as the U.S. Army Field Manual for Physical Safety and Homemade Bombs and Explosives. He holed up in the building for months, reading about wristlocks and tear gas and nitroglycerine. Most of the book is a cut-and-paste creation; when Powell’s voice does emerge beneath the technical-manual speak, it’s usually in the form of a cocky young man trying to sound streetwise beyond his years. About explosives, he wrote: “This chapter is going to kill and maim more people than all the rest put together, because people just refuse to take things seriously.”

Gabriel Thompson, writing in Harper’s about The Anarchist Cookbook and it’s author, William Powell. The book was published in 1971 when Powell was an angry and disaffected nineteen-year-old; today, he is a sixty-five-year-old grandfather. Powell has spent much of the last four decades fighting to take the book out of print. For further reading, check out Powell’s 2013 op-ed on the topic, which ran in The Guardian.

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