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‘We All Live in the Great Database in the Sky’: On Silicon Valley and UFO Culture

In a review of D.W. Pasulka’s new book American Cosmic: UFOs, Religion, Technology at The Baffler, Emily Harnett offers her take on Silicon Valley’s appropriation of UFO culture.

This might explain why Vallee’s suggestion that aliens are just like Google is so powerfully soul-killing. His theory suggests that the feeling of being digitally surveilled is one of almost mystical possibility. But when Google’s advertising software intuits, for instance, my desire for an Instant Pot, it doesn’t feel to me like a revelatory encounter with a celestial being. It feels like I’ve been psychically violated by an algorithm, which is to say it feels like everything else on the internet. Yet it’s true that both UFOs and data-mined advertisements are marked by “synchronicities,” or “powerful, meaning-filled coincidences.” UFO experiencers will often observe, for instance, mysterious pulsing lights in the sky for days after an initial sighting. Similarly, I need only contemplate the ugly ubiquity of sneaker startup Allbirds before flocks of them alight menacingly on my browser. In the former case, UFO experiencers may begin to suspect that a cosmic intelligence is tracking their movements. In the latter, I begin to suspect that my thoughts are being tracked by hideous sneakers, or at least the people who want to sell them to me.

The sublime—whether a feature of the natural world, or of UFOs, or of religious experience—is a sense of our own vanishing smallness before something impossibly vast: a mountain range, a churning ocean, the universe, God. What we get in return for being so existentially demeaned is freedom from the tyranny of our own personalities, a sort of liberating oblivion. But data-extracting platforms don’t sublimate our personalities; they multiply and magnify them. And the Data Sublime, far from making the internet feel thrillingly big, has conspired to make it feel smaller, claustrophobic, and profoundly boring. As Facebook and Google metastasize, the more interesting destinations on the internet are dying off; recent sweeping media layoffs were also largely the result of Facebook, Google, and Amazon’s stranglehold on advertising revenue. The sublime promises a sort of redemptive immensity, but Silicon Valley strives to compress all of digital experience into a single, monotonous feed, mainlining capital into the pockets of billionaires.

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The Real Danger on the Promenade

Illustration by Cat Finnie

Steffan Triplett | Longreads | March 2019 | 12 minutes (3,080 words)

 

The place that held us together was dying. Maybe it wasn’t the place itself, but our perception of it. Amid the sulk of that summer of 2011, we tried to replicate our friendship from years before, and that meant doing things we had always done. So, I picked up my friend Elisabeth from her house, like I always had, and we drove to a meet-up destination, this time, a deli, like we always did. We stood in the parking lot until every member of the group showed up.

Even though I was warned she was coming, my stomach lurched when Sara’s teal truck drove into the parking lot. That lurch turned into anger as she left her truck and I saw the sweatshirt she was wearing, one I had given to her as a gift. I wondered, Did she do this on purpose? It was like seeing a ghost. We piled into two cars.

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Health Care Sponcon: Where Big Pharma Meets Instagram Influencer

Photo via Pexels

I’ve been reading about Instagram influencers of all flavors recently, from kid stars to travel bloggers. Enter the latest type of influencer marketing: health care sponcon. That’s right: pharmaceutical companies and Silicon Valley health startups are teaming up with social influencers to sell new drugs and medical devices.

“There is no doubt that this type of health care advertising-cum-storytelling is effective, and is frequently compliant with federal regulations,” writes Suzanne Zuppello. But is it ethical? For Vox‘s The Goods, Zuppello digs into influencer pharma marketing and investigates how the FDA and FTC are attempting to regulate this type of sponsored content.

Lesley Murphy, a former contestant on The Bachelor and current travel blogger, uses her platform to disseminate information that benefits people like her who are affected by a BRCA genetic mutation, which increases a person’s risk of breast, ovarian, and pancreatic cancers. Murphy, who did not respond to requests for comment, documented her experience of undergoing a preventive double mastectomy on Instagram. Now she advertises ReSensation, a surgical technique launched in October 2018 that may help women undergoing breast reconstruction to retain some or all sensation in their breasts, to her 422K followers. Although ads for most surgical procedures are under the FTC’s purview, ReSensation’s use of human nerves also gives the FDA jurisdiction over Murphy’s Instagram and blog posts.

When asked how the influencer program was developed, Annette Ruzicka, a spokesperson for AxoGen, the company that developed ReSensation, said, “The only request of contributors was to write openly about their breast reconstruction process, and to also share factual information with their followers about the ReSensation technique. We shared publicly available information about the ReSensation technique to ensure that all content shared with the public was accurate. We provided no other content requirements for contributors.”

Murphy, who is not the only ReSensation influencer, has not undergone the procedure herself. But her followers may not realize this detail until they reach the end of her Instagram caption, where she directs readers to a blog post where, at the very end, she discloses her personal inexperience with the technique. Though this does not violate federal guidelines, nor those put forth by AxoGen, it does speak to the ethical obligation an influencer has to their followers.

The reality star’s Instagram post about the technique received almost 11,500 likes, giving ReSensation considerable exposure, yet Murphy omits disclosures required by both the FTC and FDA. She uses the term #partner to disclose that she is a compensated influencer, but the term is considered too vague, even for the FTC, for a user to clearly understand the relationship. She also fails to offer any information about the technique, disregarding federal guidelines to disclose risks and benefits that may impact patient decision-making. Instead, she directs followers to her blog where she discusses “a new technique designed to restore sensation in breasts after surgery,” lamenting the numbness in her breasts since her mastectomy and reconstruction.

Her blog post is where we finally learn the technique was not used on Murphy and cannot be used in conjunction with implant reconstruction, the most common and least complicated form of breast reconstruction, and the type of reconstruction Murphy underwent. Neither Murphy’s posts nor the ReSensation website discloses the success rate of the technique, instead focusing on an insecurity that has plagued mastectomy patients for decades: numb breasts.

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Alternative Reality: ‘Howard Buffett’s Border War’

Howard Buffett, laughs at his swearing-in ceremony as Macon County Sheriff, Friday, Sept. 15, 2017 at the Scovill Golf Course Banquet Facility in Decatur, Ill. Buffett will fill out the remaining term of retiring Sheriff Thomas Schneider, who confirmed earlier Friday he would step down. (Clay Jackson/Herald & Review via AP)

It’s been a rough month or so for news publications around the country, with recent layoffs at BuzzFeed, HuffPost, and Gannett, along with impending cuts at Vice and McClatchy. In mid-January, too, almost the entire editorial staff of The East Bay Express, Oakland’s alt-weekly, was laid off.

Despite the carnage, though, alternative weeklies continue to publish ambitious, informative work, performing a vital service at a moment when local newspapers are disappearing at an alarming rate. The Phoenix New Times, for instance, published an aggressively reported two-part series on Warren Buffett’s son, Howard, who has earned a reputation as something of a border cowboy.

Seven Days, Burlington’s alt-weekly, profiled Charlie Morrow, the innovative musician and composer who is pioneering a new kind of immersive sound technology. Spokane’s Inlander published an in-depth story about grizzly bears, always an intriguing topic. Alex Woodward, in the New Orleans Gambit, documented the history of redlining in the Crescent City.

In Madison’s Isthmus, Howard Hardee took a look at a new effort to house the city’s homeless population. Nicholas Dolan wrote about the abolitionist John Brown for Iowa City’s Little Village. And Gabrielle Gopinath, in Humboldt County’s North Coast Journal, wrote an engaging piece on a recently restored church mural that had been hidden from view for a century.

1. “Howard Buffett’s Border War: A Billionaire’s Son Is Spending Millions in Cochise County” (Beau Hodai, January 13, 2019, Phoenix New Times)

Warren Buffett’s sexagenarian son, Howard, is cast in the first part of this jarring exposé as an aspiring border warrior who has purchased influence along the Mexico-Arizona dividing line, where he owns land, in order to act out what seems to be a dangerous, puerile fantasy as a desert vigilante.

Buffett describes his activities on the border using the language of humanitarianism and concern for the “rule of law.” But closer inspection shows he is using the same dog-eared playbook, and walking in the same well-worn circles, as infamous border warriors and vigilantes who have preceded him along southeastern Arizona’s border with Mexico. Setting Buffett aside from some of his more notorious predecessors is his extreme wealth, and not much more.

Read the second part here.

2. “Charlie Morrow Creates Soundscapes That Mimic How We Hear” (Dan Bolles, January 23, 2019, Seven Days)

Charlie Morrow, the musician, composer, and sound artist, has always straddled the mainstream and the avant-garde. In college, he played trumpet alongside the Beat poet Allen Ginsberg and later worked in the advertising industry, perhaps most famously penning the jingle for Hefty trash bags.

Now, Morrow is knee-deep in developing his own 3D sound design technology through MorrowSound, the company he founded, creating immersive sound installations in seemingly random places such as the Kaiser Permanante health hub in Santa Monica, California. Dan Bolles, of Burlington’s Seven Days, paints a vivid portrait of this amusingly eccentric polymath.

When wearing the signature black bowler hat that often tops his round face, Morrow almost looks like a René Magritte painting come to life. And there’s a certain surrealism to what he does. Where the Belgian painter famously juxtaposed ordinary objects with extraordinary settings, Morrow uses ordinary sounds to create extraordinary environments—often, as in the case of the Santa Monica waiting room, in places where you’d least expect them.

3. “A WSU researcher lived with grizzly bears in Alaska. She came away convinced humans and grizzlies can coexist” (Wilson Criscione, January 17, 2019, Inlander)

If you know how Werner Herzog’s grim documentary Grizzly Man ends, then you might furrow your brow at this story about Joy Erlenbach, a bear biologist at Washington State University who has spent 300 days over the past four years living with grizzly bears in the remote Alaskan wilderness. She believes that, in the right environment, humans can live peacefully alongside grizzlies.

Erlenbach says she knows how to read bears’ body language. They are not much different than dogs in the way they express discomfort. She remembers once walking on a path through tall grass when she surprised a mama bear, whom Erlenbach called “Nina,” and two large cubs. Nina was almost within arm’s reach. Erlenbach took a step back, but that upset Nina. So instead, Erlenbach froze, and Nina decided to simply walk past Erlenbach.

Wilson Criscione’s profile for the Spokane Inlander doubles as an expansive look at the ways in which people are interacting with grizzlies in the lower 48 states — often violently.

4. “How ‘redlining’ shaped New Orleans neighborhoods — is it too late to be fixed?” (Alex Woodward, January 21, 2019, The Gambit)

Alex Woodward investigates the racist legacy of redlining in this vital piece, examining how the widespread practice of denying credit to African-Americans still shapes today’s housing market in New Orleans.

A 2016 report from the Center for Investigative Reporting found that people of color still are denied mortgages at higher rates than white homebuyers in 61 U.S. metro areas. And a 2018 report from National Community Reinvestment Coalition found that nearly 75 percent of redlined neighborhoods in the U.S. remain low- to moderate-income areas, and people of color live in nearly 64 percent of those neighborhoods.

Though redlining was eliminated with the passage of the Fair Housing Act in 1968, its damage was never undone.

5. “Housing Madison’s homeless” (Howard Hardee, January 10, 2019, Isthmus)

In Madison, Wisconsin’s alt-weekly, Isthmus, Howard Hardee writes about a couple of new supportive housing facilities, built to help the city’s homeless, that have been managed — somewhat shakily, it seems — by a Chicago-based company named Heartland Housing. There’s a lot riding on how well Heartland does its job, as the facilities are the first two projects in a larger plan, known as Housing First, to address homelessness in Madison.

The failure of Housing First in Madison would be, first and foremost, a tragedy for people living on the razor’s edge of poverty. It’s hard to overstate how much it means for formerly homeless people such as Melisa, 52, to have a roof and four walls after spending countless nights under bridges, on riverbanks and in the woods.

Melisa grew up on Jenifer Street, played soccer for East High School, and studied graphic design in college. Either she doesn’t understand how she became homeless or doesn’t want to talk about it. “I went through some situations,” she says vaguely. But she knows the streets were harsh. She made and lost friends. Some died. And she was highly vulnerable herself: One night, she was kidnapped and sexually assaulted. “We just survived,” she says.

6. “‘Bright Radical Star’: When John Brown came to Iowa” (Nicholas Dolan, January 15, 2019, Little Village)

Before his failed raid on Harpers Ferry, the rugged revolutionary John Brown passed through Iowa, which Nicholas Dolan describes as a “bastion of the abolitionist movement” in his informative historical essay for Little Village, the publication serving Iowa City and Cedar Rapids.

Leading up to 1859 and that ill-fated scheme, Brown and his fellow insurgents spent several months preparing in a modest Iowa community, even recruiting some soldiers from its ranks. It’s a story that speaks to America’s complicated relationship with religion and violence, and Iowa’s unsung radical history.

7. “The Hidden Palace” (Gabrielle Gopinath, January 31, 2019, North Coast Journal)

Humboldt County’s North Coast Journal published this fascinating article about a recently restored mural in Ferndale’s Church of the Assumption, painted in 1896 by the little-known artist Franz Bernau. The mural had been hidden from sight under whitewash for about a century, but now churchgoers are treated to a vibrant display that, in Gabrielle Gopinath’s telling, recalls a painting by M.C. Escher.

When you enter the Church of the Assumption today, the effect is dazzling. It can be hard to tell where architecture ends and painting begins. This impression intensifies as you approach the rear of the church, where floor-to-ceiling murals frame the altar, reaching some 50 feet above the ground. Below the chancel window, the mural depicts a sanctuary curtain hanging along four bays separated by painted columns and topped by fan ornaments, all rendered in starchy trompe l’oeil.

Gopinath’s vivid descriptions leave you with a strong desire to see the mural in person.

8. “Ilhan Omar’s improbable journey from refugee camp to Minnesota Legislature” (Cory Zurowski, November 7, 2016, City Pages)

Ilhan Omar, the newly elected Minnesota congresswoman — and, along with Michigan Democrat Rashida Tlaib, one of the first Muslim women in the House of Representatives — has been the subject of a lot of intense scrutiny since she took office at the beginning of the year.

But that’s nothing new for the 37-year-old Somali-American, who got her start in politics in 2016, when she was elected to the Minnesota House of Representatives as a member of the Democratic-Farmer-Labor Party. That same year, the writer Cory Zurowski documented Omar’s somewhat tumultuous entry into politics, along with her circuitous route from Mogadishu to a refugee camp in Kenya to Arlington, Virginia, where her family first moved when they got to the United States — and where a young Omar struggled to fit in.

Classmates stuck gum to her headscarf when they weren’t trying to yank it off. None of her peers bothered to communicate, even to say hi. They stared instead. The new kid sat solo at lunch, a loner during recess as well. Omar’s English improved.

Then came her classmates’ questions: Does it feel good to wear shoes for the first time? Do you really have hair? Do you have a pet monkey? “I’d say the kids were curiously brutal,” says Omar, “but the lunch ladies were kind to me.”

Soon after her arrival in Virginia, Omar moved with to Minneapolis, and so marked the beginning of her rapid political ascent.

***

Matthew Kassel is a freelance writer whose work has been published by The New York Times, The Wall Street Journal, and The Columbia Journalism Review.

Versage

Bénédicte Kurzen and Noor

Allyn Gaestel, Photos by Bénédicte Kurzen / Noor | Nataal | February 2019 | 16 minutes (4,113 words)

If you look closely you’ll notice
That the pattern on this soft broadcloth shirt
Is made of working man’s blood
And praying folks’ tears.

If you look closer you’ll notice
That this pattern resembles
Tenement row houses, project high rises,
Cell block tiers,
Discontinued stretches of elevated train tracks,
Slave ship gullies, acres of tombstones.

If you look closer, you’ll notice
That this fabric has been carefully blended
With an advanced new age polymer
To make the fabric lightweight
Weatherproof, and durable.

All this to give some sort of posture and dignity
To a broken body that is a host for scars.

— From ‘Soldier’s Dream’ by YASIIN BEY

Lagos

I took a photograph on election day in 2015. It was golden hour. I was new in town. Though I had a writing fellowship that had nothing to do with electoral politics, I was a recovering news journalist. So I registered with the electoral commission and got my press pass and badge and drove around the ghostly streets of Lagos with some local reporters. It was largely an exercise in futility. I felt adrift. I wasn’t sure what I was looking for. The story I wrote rambles about the stories people tell. My fellowship editor thought it was useless.

But, driving home, I shot this photograph. In it, a teenager is crossing the road. We are in the neighbourhood of Ebute Metta, and he is wearing the most beautiful hoodie, covered in a twirling, swirling motif. He stares at me through glinting shades. Between the patterned sweatshirt and his shorts — also printed black and white but in a different design — he has layered a striped shirt. He stands in front of the Wasimi Community Mosque, a burnt-red building in the 1970s tropical modernist concrete that blankets much of mainland Lagos. Round concrete circles are embedded like a screen for privacy and ventilation at the top corner of the building. The pattern looks classically Lagosian now, but an architect once told me those cutout blocks were imported from Israel.

Photographs flatten reality. They squash three dimensions into two, and turn bodies and buildings into patterns and shapes. They still the world; they solidify a moment. You can breathe with a photograph, though the instant captured was briefer than your exhale. I was driving when I shot this, and my subject was walking; its stillness is stolen. And yet this split second is layered with everything inside the photograph and also everything ephemeral emanating from the image: emotion, history, foreshadowing. The photograph illustrates an obsession I had not yet noted; a string to a web I had yet to pull and untangle.

I liked it when I shot it. I thought: this looks like Lagos. (And I find Lagos beautiful.)

I later became transfixed by both this swirling pattern and by the thought, “This looks like Lagos.”

I saw the pattern everywhere. I took buses around town, little orbs bouncing through the city filled with uncountable lives, personalities, roles, all squished hip to hip on wooden benches. The clothes people wear express just a fragment of their personas. Sometimes it’s obligatory — white garments for Aladura churchgoers, pleated burgundy skirts for school — and sometimes it’s more loosely prescribed: suits and heels for office workers, individual designs in matching aso-ebi for weddings. But there is also a wide range of freedom both within and beyond this criteria, and cosmopolitan Lagosians are unrelentingly expressive and well-dressed. The sweatshirt in the photograph is of a style worn mostly by the young, fly dreamers of Lagos’ lower social strata — street hawkers, bus conductors, entrepreneurs with many hyphens: real estate agent-used car salesman-blogger of a fictional Yoruba playboy in Dubai. I came to call this style, and the concepts it encompasses, “Versage”. Read more…

Behind the Writing: On Research

Type by Katie Kosma

Sarah Menkedick | Longreads | February 2019 | 29 minutes (7,983 words)

In December, I turned in the first draft of my second book. I assumed that when I finished it, I would stand up and scream. Actually scream “YES!” followed by a stream of sundry obscenities, then collapse on the floor and make my husband take a picture for Instagram.

Instead, I was in a quiet back room of Hillman Library, on the University of Pittsburgh campus, drinking a 99¢ mug of coffee, googling Erich Fromm quotes, when I suddenly realized I was done, and I just sat there mildly stupefied, then caught the bus and went home. It was an appropriate end to a writing process that felt a lot less like glorious creation and a lot more like survival and persistence: just getting through one day, one page to the next, trying to keep the pyramid of information, ideas, and sentences from collapsing into a wet heap. It sucked, but in the way most serious creative endeavors suck, with a lining of deep gratification that afterward allows one to pretend that it was all in the service of a mystical something and not really, at base, insane.

It was an appropriate end to a writing process that felt a lot less like glorious creation and a lot more like survival and persistence: just getting through one day, one page to the next, trying to keep the pyramid of information, ideas, and sentences from collapsing into a wet heap.

What made this second book so difficult was research: not the process of doing it, not compiling and organizing it, but the quandary of how to make it creative. How to write a book that felt like it spoke to huge questions — the meaning of life, what matters and why, all the things one gets misty-eyed about around a bonfire — via gobs of information.

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Almost Undefeated: The Forgotten Football Upset of 1976

Meg Oliphant / Getty

Britni de la Cretaz | Longreads | February 2019 | 19 minutes (4,800 words)

Mitchi Collette has been playing football, in one form or another, for 46 years. The 5’7” spitfire with grey, spiky hair is the co-owner and coach of the Toledo Reign, a team in the Women’s Football Alliance.

Collette is an effective coach in part because she knows firsthand what it’s like to be on the gridiron — she understands how to execute a play. The 65-year-old former outside linebacker knows what it feels like to put on the pads and the helmet and slam your full body weight into another person. She knows what it sounds like when bodies connect and the smell of grass and dirt when you’re thrown to the ground.

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Fruitland

Photo by David Black, via Light in the Attic Records

Steven KurutzTrue Story | December 2016 | 51 minutes (10,117 words)

 

Some years back, an unusual and astonishing album began circulating among record collectors and fans of lo-fi music. Will Louviere was one of the first to hear it. A Bay Area vinyl dealer, Louviere is an authority on private-press LPs from the 1960s and 1970s—records that were self-produced and released by amateur musicians and destined, in most cases, for the bins of thrift stores and flea markets. In a year, Louviere and his fellow collectors across the country might buy one thousand of these obscure albums between them. Of those, maybe ten would be artistically interesting. Maybe one would astonish.

This record had been sent to Louviere by a collector, but still, his expectations weren’t high. The group was a duo, Donnie and Joe Emerson. The cover featured a studio portrait of them: teenagers with feathered brown hair, faces dappled with acne, sincere eyes meeting the camera. They were posed against the swirly blue backdrop you’d see in a school photo, with the album’s title—Dreamin’ Wild—written above them in red bubble script. Both boys were dressed flamboyantly in matching spread-collared white jumpsuits, like the outfit Evel Knievel wore vaulting over Snake River Canyon, though the jumpsuits had name patches on the chest, like a mechanic’s work shirt, an odd counter to the attempt at showbiz slickness. Donnie, posed in the front, held a Les Paul and looked a little stoned.

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Sam Lipsyte on ‘Mental Archery,’ the Quest for Certainty, and Where All the Money Went

Grove Park Inn, Asheville, North Carolina, 1930. (George Rinhart / Corbis via Getty Images)

Ryan Chapman | Longreads | January 2019 | 15 minutes (4,079 words)

There’s an old Calvin & Hobbes comic strip where Calvin says, “Remember when ‘access’ was a thing? Now it’s something you do. It got verbed… Verbing weirds language.” With Hark, Sam Lipsyte’s sixth book and first novel in nine years, he has once again weirded language into an inimitable comic brio, capturing the roiling mess of late-capitalist/early-apocalypse America, and making us laugh while he pulls it off.

Here’s Lipsyte on Dieter Delgado, a titan of industry with a deep misreading of Naomi Klein: “Dieter hails from the throw-it-all-at-the-wall school. One war, one earthquake, one tsunami, one pandemic, one dating app and, assuming you are well positioned, you can cover your losses and get mega-rich all over again, ad mega-infinitum. Deets read a book about this that inspired him to seek out more catastrophe. The next hemoclysm may make him the world’s first trillionaire.” Read more…

Where Have All the Music Magazines Gone?

Getty / Photo illustration by Katie Kosma

Aaron Gilbreath| Longreads | December 2018 | 25 minutes (6,357 words)

When other writers and I get together, we sometimes mourn the state of music writing. Not its quality — the music section of any good indie bookstore offers proof of its vigor — but what seems like the reduced number of publications running longer music stories. Read more…