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A Fish So Coveted People Have Smuggled, Kidnapped, and Killed For It

Photo: Qian Hu

Emily Voigt | Scribner | May 2016 | 18 minutes (4,498 words)

 

The excerpt below is adapted from The Dragon Behind the Glass, by Emily Voigt. This story is recommended by Longreads editor Mike Dang.

* * *

Taiping, Malaysia, May 11, 2004

Chan Kok Kuan still wasn’t home. Too worried to sleep, his father, Chan Ah Chai, stood at the window watching for a sign of his son through the blinding downpour. The rain had started at midnight and was still pummeling the ground at 4:00 a.m.—flooding the streets and overflowing the lakes in the public gardens, where the century-old saman trees stretch their massive canopies over Residency Road.

A wiry, exuberant man of thirty-one, the younger Chan was not the type to stay out late without calling. He had been home for dinner that evening, as usual, after working all day at the aquarium shop he opened a few years back. Even as a child, he had loved anything with fins. Now he was expert in one species in particular: the Asian arowana, the most expensive tropical fish in the world.

In Chinese, the creature is known as long yu, the dragon fish, for its sinuous body plated with large scales as round and shiny as coins. At maturity, the primitive predator reaches the length of a samurai sword, about two to three feet, and takes on a multihued sheen. A pair of whiskers juts from its lower lip, and two gauzy pectoral fins extend from its sides, suggesting a dragon in flight. This resemblance has led to the belief that the fish brings prosperity and good fortune, acting as a protective talisman to ward off evil and harm. Read more…

Borges and $: The Parable of the Literary Master and the Coin

Elizabeth Hyde Stevens | Longreads | June 2016 | 31 minutes (7,830 words)

 

Nothing is less material than money. . . . Money is abstract, I repeated, money is future time. It can be an evening in the suburbs, it can be the music of Brahms, it can be maps, it can be chess, it can be coffee, it can be the words of Epictetus teaching us to despise gold. Money is a Proteus more versatile than the one on the island of Pharos.

—Jorge Luis Borges, “The Zahir”

I fell in love with Jorge Luis Borges when I was a freshman in college. That year, full of hope and confusion, I left my hometown for the manicured quads of Brown University, desperately seeking culture—art, beauty, and meaning beyond the empty narrative of wealth building that consumes our world. It is easy to look back and see why Borges spoke to me. The Argentine fabulist’s short stories were like beautiful mind-altering crystals, each one an Escheresque maze that toyed with our realities—time, space, honor, death—as mere constructs, nothing more. With the beautiful prose of a poet-translator-scholar, he could even make money seem like mere fantasy. It was precisely the narrative someone like me might want.

Yet, money is real. We live and die by the coin. Money tells us how many children we can raise and what kind of future they can afford, how many of our 78.7 years must be sold off in servitude, and what politics we will have the luxury of voicing. As a college freshman, I still knew none of this, and I had the luxury of not thinking about money. These days, it seems all but inescapable.

I am still full of hope and confusion, but at 35, practically nothing concerns me more than the coin, a metonymic symbol representing my helplessness. The coin represents this desperate need to support myself and my writing when, in the very near future, I start a family. My mind has changed; all my journal entries turn into to-do lists and career strategizing. Money, planning, and money. I think of little else. Read more…

Why Verizon’s Former Pitchman Is Working for Sprint

You might have noticed that actor Paul Marcarelli, who played a memorable role as Verizon’s “Test Man” for many years, has begun to star in commercials for Sprint, a rival telecommunications company. Why the switch? Some insight can be found in a 2011 profile of Marcarelli by Spencer Morgan in The Atlantic:

Among other things, his initial five-year contract had prohibited him from doing any other commercial work and stipulated that he not discuss any aspect of the Test Man campaign, including the particulars of his contract. (He is still reluctant to go into detail, since he remains under contract with the company.) A 2003 article in Ad Age—titled “Verizon Keeps ‘Test Man’ on Short Leash”—noted that the cellular firm “adamantly maintains … that the actor who plays [Test Man] should certainly not be ‘heard.’” (Indeed, Verizon had declined to verify Marcarelli’s identity even after Ad Age revealed it, in 2002.) The contract was amended in 2006 to include language articulating Marcarelli’s right to promote his own projects, but he still felt hemmed in by the need to protect the character—and with it, his income.

After nine years, Marcarelli was informed via email that Verizon was taking their advertising in a different direction, and Marcarelli was free to pursue other projects.

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Postwar New York: The Supreme Metropolis of the Present

Demobilized soldiers returning to New York. Via Flickr.

David Reid | The Brazen Age: New York City and the American Empire: Politics, Art, and Bohemia | Pantheon | March 2016 | 31 minutes (8,514 words)

 

The excerpt below is adapted from The Brazen Age, by David Reid, which examines the “extraordinarily rich culture and turbulent politics of New York City between the years 1945 and 1950.” This story is recommended by Longreads contributing editor Dana Snitzky

* * *

Probably I was in the war.

—NORMAN MAILER, Barbary Shore (1951)

*

A hideous, inhuman city. But I know that one changes one’s mind.

In march 1946 the young French novelist and journalist Albert Camus traveled by freighter from Le Havre to New York, arriving in the first week of spring. Le Havre, the old port city at the mouth of the Seine, had almost been destroyed in a battle between its German occupiers and a British warship during the Normandy invasion; huge ruins ringed the harbor. In his travel journal Camus writes: “My last image of France is of destroyed buildings at the very edge of a wounded earth.”

At the age of thirty-two this Algerian Frenchman, who had been supporting himself with odd jobs when the war began, was about to become very famous. By 1948, he would become an international culture hero: author of The Stranger and The Plague, two of the most famous novels to come out of France in the forties, and of the lofty and astringent essays collected in The Myth of Sisyphus.

Camus’s visit to the United States, sponsored by the French Ministry of Foreign Affairs but involving no official duties, was timed to coincide with Alfred A. Knopf’s publication of The Stranger in a translation by Stuart Gilbert, the annotator of James Joyce’s Ulysses. In the spring of 1946 France was exporting little to the United States except literature. Even most American readers with a particular interest in France knew of Camus, if at all, as a distant legend, editor of the Resistance newspaper Combat and an “existentialist.”

Reviewing The Stranger in the New Yorker, Edmund Wilson, usually omniscient, confessed that he knew absolutely nothing about existentialism except that it was enjoying a “furious vogue.” If there were rumored to be philosophical depths in this novel about the motiveless murder of an Arab on a North African beach, they frankly eluded him. For Wilson the book was nothing more than “a fairly clever feat”—the sort of thing that a skillful Hemingway imitator like James M. Cain had done as well or better in The Postman Always Rings Twice. America’s most admired literary critic also had his doubts about Franz Kafka, the writer of the moment, suspecting that the claims being made for the late Prague fabulist were exaggerated. But still, like almost everyone else, especially the young, in New York’s intellectual circles Wilson was intensely curious about what had been written and thought in occupied Europe, especially in France.

“Our generation had been brought up on the remembrance of the 1920s as the great golden age of the avant-garde, whose focal point had been Paris,” William Barrett writes in The Truants, his memoir of the New York intellectuals. “We expected history to repeat itself: as it had been after the First, so it would be after the Second World War.” The glamorous rumor of existentialism seemed to vindicate their expectations. Camus’s arrival was eagerly awaited not only by Partisan Review but also by the New Yorker, which put him in “The Talk of the Town,” and Vogue, which decided that his saturnine good looks resembled Humphrey Bogart’s. Read more…

A Dead Superhero Is a Marvelous Corpse

Ramzi Fawaz | The New Mutants: Superheroes and the Radical Imagination of American Comics | New York University Press| January 2016 | 25 minutes (6,662 words)

 

The excerpt below is adapted from The New Mutants, by Ramzi Fawaz, which examines “the relationship between comic book fantasy and radical politics in the modern United States.” This story is recommended by Longreads contributing editor Dana Snitzky

* * *

We’ve changed! All of us! We’re more than just human!

—THE FANTASTIC FOUR #1 (November 1961)

We might try to claim that we must first know the fundamentals of the human in order to preserve and promote human life as we know it. But… have we ever yet known the human?

—JUDITH BUTLER, Undoing Gender (2004)

*

Who might legitimately represent the human race?

In November 1992 Superman died. The Man of Steel would fall at the hands of the alien villain Doomsday, a thorny-skinned colossus who single-mindedly destroys life throughout the cosmos. Arriving on Earth seeking his next conquest, Doomsday meets his match in the planet’s longtime guardian, known to few in his civilian garb as the meek journalist Clark Kent but beloved by all as the caped hero Superman. After an agonizing battle in the streets of Metropolis, Superman’s urban home, Superman and Doomsday each land a final fatal blow, their last moments of life caught on camera and broadcast to devastated viewers around the world. The fictional media firestorm surrounding Superman’s death mirrored real-world responses to DC Comics’ announcement of their decision to end the life of America’s first superhero earlier that year. Months before the story was even scripted, national print and television media hailed Superman’s death as an event of extraordinary cultural significance, propelling what initially appeared as an isolated creative decision into the realm of public debate.

Public opinion ranged widely, from those who interpreted Superman’s downfall as a righteous critique of America’s moral bankruptcy to those who recognized it as a marketing stunt to boost comic book sales. In an editorial for the Comics Buyer’s Guide years later, leading comic book retailer Chuck Rozanski claimed that upon hearing about the decision, he had called DC Comics editor Paul Levitz, pleading with him that “since Superman was such a recognized icon within America’s overall popular culture . . . DC had no more right to ‘kill’ him than Disney had the right to ‘kill’ Mickey Mouse.” According to Rozanski, by choosing to kill Superman for sensational purposes, DC would be breaking an implicit promise to the American people to preserve the hero’s legacy as a “trustee of a sacred national image.” Read more…

Your Phone Was Made By Slaves: A Primer on the Secret Economy

Kevin Bales | Blood and Earth: Modern Slavery, Ecocide, and the Secret to Saving the World | Spiegel & Grau | January 2016 | 34 minutes (9,162 words)

 

Below is an excerpt from Blood and Earth, by Kevin Bales, as recommended by Longreads contributing editor Dana Snitzky

* * *

We think of Steve Jobs in his black turtleneck as the origin of our iPhones.

It’s never a happy moment when you’re shopping for a tombstone. When death comes, it’s the loss that transcends everything else and most tombstones are purchased in a fog of grief. Death is a threshold for the relatives and friends who live on as well, changing lives in both intense and subtle ways. It’s the most dramatic and yet the most mundane event of a life, something we all do, no exceptions, no passes.

Given the predictability of death it seems strange that Germany has a tombstone shortage. It’s not because they don’t know that people are going to die; it’s more a product of the complete control the government exerts over death and funerals. Everyone who dies must be embalmed before burial, for example, and the cremated can be buried only in approved cemeteries, never scattered in gardens or the sea. Rules abound about funerals and tombstones—even the size, quality, and form of coffins and crypts are officially regulated. All this leads to a darkly humorous yet common saying: “If you feel unwell, take a vacation—you can’t afford to die in Germany.”

Granite for German tombstones used to come from the beautiful Harz Mountains, but now no one is allowed to mine there and risk spoiling this protected national park and favorite tourist destination. So, like France and many other rich countries, including the United States, Germany imports its tombstones from the developing world.

Some of the best and cheapest tombstones come from India. In 2013 India produced 35,342 million tons of granite, making it the world’s largest producer. Add to this a growing demand for granite kitchen countertops in America and Europe, and business is booming. There are more precious minerals of course, but fortunes can be made in granite. In the United States, the average cost of installing those countertops runs from $2,000 to $8,000, but the price charged by Indian exporters for polished red granite is just $5 to $15 per square meter—that comes to about $100 for all the granite your kitchen needs. The markup on tombstones is equally high. The red granite tombstones that sell for $500 to $1,000 in the United States, and more in Europe, are purchased in bulk from India for as little as $50, plus a US import duty of just 3.7 percent.

Leaving aside what this says about the high cost of dying, how can granite be so cheap? The whole point of granite, that it is hard and durable, is also the reason it is difficult to mine and process. It has to be carefully removed from quarries in large thin slabs, so you can’t just go in with dynamite and bulldozers. Careful handling means handwork, which requires people with drills and chisels, hammers and crowbars gently working the granite out of the ground. And in India, the most cost effective way to achieve that is slavery. Read more…

Rainy Season

 Amy Parker | Beasts & Children, Houghton Mifflin Harcourt | February 2016 | 30 minutes (7,639 words) 

Our latest Longreads Exclusive is “Rainy Season,” a short story from Beasts & ChildrenAmy Parker’s acclaimed debut collection. The book’s interlinked stories unwind the lives of three families, casting a cool eye on the wreckage of childhood and the nuances of family history.

“Rainy Season” is nightmarish but entrancing—two young American sisters living in Thailand sneak out of their diplomatic compound and into the Chiang Mai night with a trio of Korean businessmen who have mistaken them for prostitutes. Parker’s sentences are lyrical and brutal, her gaze both kaleidoscopic and piercingly straightforward. 

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Read more…

The Myth of the Birth of Rock ‘n ‘Roll

Who created rock ‘n’ roll? Sam Phillips, the owner of the legendary Sun Records who first recorded Elvis Presley, claimed he did. But history is written by the winners and the outspoken. In The New Yorker, Louis Menand writes about Peter Guralnick’s biography Sam Phillips: The Man Who Invented Rock ‘n’ Roll, and about the larger racial, commercial and economic factors, and the other players, that also shaped the music we call rock n roll.

Still, it raises an interesting question. Phillips had had success in 1951 with a song called “Rocket 88” (the title refers to a model of automobile), performed by Ike Turner’s band and sung by Jackie Brenston, who became the headliner (much to Turner’s annoyance). The band had damaged an amplifier on the way to the studio, so it buzzed when music was played. Phillips considered this a delicious imperfection, and he kept it. That is the sound that makes the record, and many people have called “Rocket 88” the first rock-and-roll song. (I guess some song has to be the first.) But “Rocket 88” was performed by a black group. Why, if white kids were already buying records by black musicians, did the breakthrough performer have to be white?

The answer is television. In 1948, less than two per cent of American households had a television set. By 1955, more than two-thirds did. Prime time in those years was dominated by variety shows—hosted by people like Ed Sullivan, Steve Allen, Milton Berle, and Perry Como—that booked musical acts. Since most television viewers got only three or four channels, the audience for those shows was enormous. Television exposure became the best way to sell a record.

On television, unlike on radio, the performer’s race is apparent. And sponsors avoided mixed-race shows, since they were advertising on national networks and did not want to alienate viewers in certain regions of the country. Nat King Cole’s television show, which went on the air in 1956, could never get regular sponsors. Cole had to quit after a year. “Madison Avenue is afraid of the dark,” he said.

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We Are All Compromised: The Access Game Isn’t Dead Yet

Mark Zuckerberg
Mark Zuckerberg, via Wikimedia Commons

John Herrman’s excellent Awl series on the anxious state of the media business (featured in our latest Top 5) should be required reading for anyone who creates or consumes content on the internet. His conclusions—advertising models are sputtering, no one wants to pay for news, Facebook dictates the entire tenor of conversation and its subject matter—do so much to explain why we are inundated by media but largely unsatisfied with what floats to the surface. Come for Herrman’s dystopian vision—a future in which professional journalism is suffocated to death—and stay for the animated robot GIFs. Read more…

The ’90s Soda that Nobody Cared About Until It Was Dead

In The Believer in February, 2014, Michael Schulman wrote about one of the most dramatic and memorable failures in American branding: Coca-Cola’s OK Soda. Marketed to Gen X’ers in 1994, the OK Soda brand died by 1995, though its artifacts live on in collector circles and advertising lore. As ’90s fashion and music cycle back through popular culture, this epic story of food, failure and the secret heart of youth culture highlights the arrogance of business people who think they know what you want and how to manipulate you into buying it.

When OK Soda was introduced, of course, Coke executives were certain they had it right. Drawing on a study from MIT, the company had pinpointed what Generation X was all about. “Economic prosperity is less available than it was for their parents,” Lanahan theorized. “Even traditional rites of passage, such as sex, are fraught with life-or-death consequences.” Tom Pirko, a Coke marketing consultant, told NPR, “People who are nineteen years old are very accustomed to having been manipulated and knowing that they’re manipulated.” He described the soda’s potential audience as “already truly wasted. I mean, their lethargy probably can’t be penetrated by any commercial message.”

How to sell soft drinks to such people? The answer was to embrace the angst. Coke turned to Wieden + Kennedy, the ultra-hip Portland, Oregon, ad firm that had devised Nike’s “Just Do It” campaign. The agency’s pitch has become the stuff of soda lore: research had shown that Coca-Cola was the second most recognized term in the world. The first was OK, which, the firm pointed out, was also the two middle letters of Coke. So why not combine the two? The drink was christened OK Soda, and its semi-reassuring motto was “Things are going to be OK.”

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