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The transformation required a radical, stealth operation. The company’s more than 12,000 leaders, the emcees who guide the local meetings, were put on PointsPlus so they’d have it mastered before the switch. This meant they were practicing one program while preaching another. Meanwhile, marketing and brochures needed to be updated, new smartphone apps, calculators, and […]

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Brain Pickings' Maria Popova: My Top 5 Longreads of 2011

Maria Popova is the founder and editor in chief of Brain Pickings, a writer for Wired UK, Design Observer, and The Atlantic, among others, and an MIT Futures of Entertainment fellow, spending far, far too much time curating the web’s interestingness as @brainpicker. *** I’ve always found reading, writing, and thinking to be so tightly interwoven that, when […]

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Writer David Dobbs: My Top Longreads of 2011

David Dobbs writes articles on science, sports, music, writing, reading, and other culture at Neuron Culture and for the New York Times Magazine, The Atlantic, The Atavist, Nature, National Geographic, and other publications. He’s working on a book about the genetics of human strength and frailty. He also twitters and tries to play the violin. *** Truly we live, as Steve Silberman said, in a […]

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Howard Riefs: My Top Longreads of 2011

Howard Riefs is a prolific Longreader and a communications consultant in Chicago.  *** It was another strong year for long-form content and journalism. There was no shortage of attention-grabbing longreads in traditional media, online-only outlets, alt-weeklies and literary journals—both in the U.S. and abroad, and written as profiles, personal essays, historical accounts and op-eds. And […]

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It’s a Facebook game called Cow Clicker, and it’s unlike anything Bogost ever made before, a borderline-evil piece of work that was intended to embody the worst aspects of the modern gaming industry. He meant Cow Clicker to be a satire with a short shelf life. Instead, it enslaved him and many of its players […]

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Matt Pearce: My Top 5 Longreads

Matt Pearce is a contributing writer for The Los Angeles Times, The New Inquiry, and The Pitch. He’s based in Kansas City and recently covered the Egyptian elections and uprisings on Tahrir Square. ••• 1. Paul Ford – “The Epiphanator” – New York magazine I think this year we’ve reached this saturation point where a […]

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