Search Results for: Vanity Fair

George Lois on Advertising and the Death of the Magazine Cover

George Lois on Advertising and the Death of the Magazine Cover

George Lois on Advertising and the Death of the Magazine Cover

Longreads Pick

“[Magazine covers] are very carefully researched. They test them: ‘Do you like this line better than this one?’ If you have to depend on blurbs to have people buy your magazine then you’ve got a piece of shit! You don’t have a brand! You don’t design a magazine for your audience; you create a great magazine for yourself. I’ve had this discussion with editors like Graydon Carter. He could do great Vanity Fair covers. Graydon said, ‘We have very intelligent readers.’ And I said, ‘Of course you have very intelligent readers, and you insult them with every cover!'”

Source: Vice Magazine
Published: Jan 14, 2011
Length: 15 minutes (3,975 words)

Kate Silver: Bringing Up Kennedy: A Longreads List

Kate Silver: Bringing Up Kennedy: A Longreads List

kimaskew: My Favorite #Longreads This Week

kimaskew:

In Search of Spiraling Time (Bookslut)

The Man Who Spilled the Secrets (Vanity Fair)

Michael Chabon: How to Salvage a “Wrecked” Novel  (The Atlantic)

David Mitchell: Earth calling Taylor (FT.com)

The Man Who Spilled the Secrets

The Man Who Spilled the Secrets

Juli Weiner: My Top 5 Longreads of 2010

Juli Weiner blogs for Vanity Fair.

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These are the pieces I sent out to friends with the all-caps subject line, “THIS.” These are the pieces I come back to when I’m looking to improve my own writing. These are the pieces I’ll be re-reading well into 2011.

Jon Ronson: And God Created Controversy, The Guardian, October 9, 2010

Hilarious discussion about theology with members of Insane Clown Posse.

Nathan Heller: Trench Coat, Unlit Cigar, Slate, July 13, 2010

The beautifully written deconstruction of the Wise and Cranky Kaplan Twitter feeds.

Nancy Jo Sales: The Suspects Wore Louboutins, Vanity Fair, March 2010

Dishy account of the celebrity-worship and avarice that fueled a spate of burglaries in Los Angeles.

David Grann: The Mark of a Masterpiece, The New Yorker, July 12, 2010

The history of American connoisseurship takes the form of an impossible-to-stop-reading crime drama.

David Segal: A Bully Finds a Pulpit on the Web, The New York Times, November 26, 2010

A gripping and legitimately terrifying account of an online conman and the insidious side-effects of poor customer reviews.

Foster Kamer: My Top 5 Longreads of 2010

Foster Kamer (ex-BlackBook + Gawker + Village Voice) is online features and news editor at Esquire


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2010 was an incredible year for writing, bottom line. Despite the proliferation of things whose output is mostly antagonistic to great writing — like faceless “content farms” churning out hollow, Google-gaming information lacking anything of substance — great writing persisted. Twitter’s evolving as an aesthetic, yielding profundities from the most unlikely of sources, and a few performance artists, too. Blogging continued to evolve as a craft: some of its once loudest critics are now some of its most significant contributors. More and more people care about things being well written, and they remember them, even if they’re intended to be as disposable as a piece of produce. It’s an encouraging sign of what’s to come.

Putting together this list, I felt like I should make some omissions, like my (previous) employer, The Village Voice. There are too many great pieces I got to work with, but three worth noting were:

·  Steven Thrasher’s ranted-essay, White America Has Lost Its Mind, a pitch-perfect picture of America pre-2010 midterms.

·  All five installments of Graham Rayman’s The NYPD Tapes, undeniably some of the best investigative reporting in 2010. 

·  Live from Insane Clown Posse’s Gathering of the Juggalos. Camille Dodero took an empathetic look at a part of America that’s almost unanimously discarded, viewed like a freak museum exhibit. It was feeling, it was fair, it was compelling in every way an assessment of a subculture should be.

Putting this list together is a little torturous. That aside, these are my five favorite — and most personally important — things I read this year. I think you’ll like them. I’m very, very conscious about the omission of women — or anything really other than White Dudes — on this list, and I apologize for my narrow, singular selection. 

5. Profiling bands sucks. No matter how provocative the subject, writing about and interviewing “famous people” — but especially musicians — is a sharp, royal pain in the balls. Getting them to elaborate on their art? Inherently awkward. Both parties know exactly how fruitless and overreaching these things are. Nicholas Dawidoff’s April profile of The NationalforThe New York Times Magazineshould have been one of those things. [New York Times writer interviews five white dudes from Brooklyn making Pitchfork-approved music.] Face value: “Groan.” But Dawidoff managed to get as close to understanding this band’s creative process — really, not that complicated of one, either — as anybody in it, and we’re right there with him as it happens. It helps if you’re a fan or a young Almost Famous aspirant, but the story of just some guys becoming one of the most famous rock acts in America over a decade, and doing it without becoming celebrities or selling out fans? And writing the story well? It’s an anomaly. Some people left the piece the way a great band leaves you after a concert: wanting more, but satisfied no less. I did.

4. Michael Chabon’s introduction toFountain Cityis the most motivational thing I’ve read all year. It’s a four-chapter booklet packaged with the latest issue of McSweeney’s. It’s the epic Chabon started that he never finished, a novel “wrecked” by the author …until he decided to annotate what was written. In the introduction, Chabon — yeah, the same guy who wrote Wonder Boys, The Amazing Adventures of Kavalier & Clay — writes about the terrible, beautiful way the 20-something iteration of himself that went on to write those books failed at this book. As it turns out, it’s the same panicked, procrastinating, and eventually depressing way so many of us fail, too. It’s sad, sure. But: Chabon admits he even fell short annotating Fountain City, as he only revisited the first four chapters before watching it “sink” again. Yet that failure yielded the most successful and brutally honest meditation on failing as I’ve ever read. It’s barely ten pages, if that. Hopefully, McSweeney’s or Chabon will put it online. It’s too good to sit trapped in this $24 box, lest McSweeney’s fail something they don’t have to.

3. Technically released late last year, but I read it this year while writing about job changes at the New York Observer, a 23 year-old pink, weekly paper, that’s (mostly) historically striven to be classically New York in every way a contemporary publication born here should be: brilliant, but accessible; hysterical, yet never a joke; above all, true to its citizenry – Manhattanites – for better or worse. There wouldn’t be a Gawker without the Observer. Vanity Fair wouldn’t be the same, because the Observer was the last job Graydon Carter had before he was beckoned there. It was the birthplace of Sex and the City, some of the best writers and editors in New York City, and also, too many trend pieces that took hold nationally to count. And it was the place where Peter Kaplan (the longtime, former editor of the New York Observer) was given rise. You’ll understand why after reading Peter Kaplan’s introduction forThe Kingdom of New York, the Observer ”clippings” book, which tells the entire history of a publication — and the modern era of this city — in 11-ish pages. It’s hysterical and perfect and a little heartbreaking in the way great sentimentalizing and romanticizing — the kind that will make you nostalgic for things you’ve never experienced — often is. But also, endlessly inspiring: as a writer, as a New Yorker, as a reader, and as someone who tries to recognize a good moment when it’s in front of them. And thanks to the magic of Google, you don’t even have to buy the book to read it. Whattatown.

2. Every time you hear about those people who have risen from the most adverse and traumatic conditions a kid could be presented with, into prominence, they’re celebrities or writing a memoir (or both). A blogger is, in so many ways, the furthest thing from that. Some bloggers know this guy’s name, his longtime readers from when he used to blog for The Consumerist know who he is. But none of those people likely know anybody else in the same way they now irreversibly know him after Joel Johnson’s February 2010 post entitled Why I’m Funny. Some people spend years on their memoirs, hundreds of pages of public therapy, a backwards, sick competition where brand-name writers compare how fucked up their childhood was to the next person’s. I don’t know how long Joel spent on this, which begins with the sentence “The first time I ever came in anyone’s mouth, it was into the mouth of my stepfather.” But 6,215 words later, they should all be ashamed, because I know exactly how long it’s going to stay with me: forever, or at least until I write for the last time.

1. Like The Village Voice, I should probably also omit my top Longread of the Year, because it comes from the new job I started at on Monday. But I can’t, because Chris Jones’ profile of Roger Ebert in the March 2010 issue of Esquire was undisputably the best and most memorable thing I – and plenty of others – read this year. It introduced him to a new generation of people unfamiliar with the man and his impact. It made people who couldn’t give a shit about magazine profiles or Roger Ebert sob. [I’ll admit it, I got weepy.] But maybe most significantly, it redefined Roger Ebert to America. This wasn’t investigative journalism or the most hard-hitting interview ever conducted. It was quite simply — and incredibly — the product of great magazine writing. F. Scott Fitzgerald, you want a second act? Well, here’s a third. “Old Media” publications, like Roger Ebert, are supposedly dying. Yet, neither have seemed more alive than this in the last ten years. 

The Runaway Doctor

The Runaway Doctor

Patrick Doyle: Top 5 Longreads from 2010

Patrick Doyle is a senior editor for 5280 Magazine in Denver. 

patrickcdoyle:

The good folks at Longreads.com have been asking everyone for their five favorite pieces from 2010. Here are mine.  

Roger Ebert: The Essential Man,” by Chris Jones, Esquire
The best story of the year. Just give Jones his Ellie now.

The End of Men,” by Hanna Rosin, The Atlantic
A compelling case for why I and my male brethren are, umm, goners.

The Quaid Conspiracy,” by Nancy Jo Sales, Vanity Fair
Reminiscent of VF’s Pat Dollard story from a few years back; Sales gets out of the way and watches—along with us—the Quaid trainwreck.

Village Voice,” by Peter Hessler, The New Yorker
Hessler follows Rajeev Goyal as he wades through D.C. and Nepalese politics and tries to make the Peace Corps relevant again. 

Believeland,” by Wright Thompson, ESPN.com
A heartbreaking, but hopeful piece about post-LeBron Cleveland. (Also: Who knew that Dennis Kucinich was such a hoops fan?) I still haven’t forgiven ESPN for “The Decision,” but this is a much-needed salve.

Mallary Tenore: My Top 5 Media Longreads of 2010

Mallary Tenore covers media news for the Poynter Institute’s Poynter.org.

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Timothy Lavin: The Listener, The Atlantic, Jan/Feb 2010 

Refreshing to see well-written stories about lesser-known media phenomena like Coast to Coast AM.

James Verini: Lost Exile, Vanity Fair, Feb. 23, 2010 

Verini does a great job describing what the death of the paper (in this case, Russia’s English-language paper The Exile) means to the two men who started it and how this ties into the experience of loss. 

Richard Morgan: Seven Years as a Freelancer, or, How to Make Vitamin Soup, The AwlAug. 2, 2010

Using humor and honesty to show how unglamorous the life of a freelancer can be.

Laurie Hertzel: News Reporting in Duluth: Adventures of an Accidental Journalist, MinnPost, Aug. 26, 2010 

I’ve always loved stories about female journalists who aren’t afraid to advocate for gender equality in the newsroom, and I think this one is particularly good. I like the memories that Hertzel shares about working with Jacqui Banaszynski — arguably one of the most influential editors and coaches in the business. 

Frank Bruni: The Age of Laura Linney, The New York Times, July 28, 2010 

This story isn’t about the media, but I’m including it because it reminds me of the importance of being versatile as a journalist. Bruni has written about a wide variety of topics — Hollywood, politics, his struggles with weight,  etc. — and always does so in a way that makes me think he has studied that particular subject or source for years.