Posted inEditor's Pick

Watching Team Upworthy Work Is Enough to Make You a Cynic. Or Lose Your Cynicism. Or Both. Or Neither.

Abebe goes inside the viral site Upworthy to discover their motivations and their formula for reaching a huge audience: Its choices are the ones you’d normally associate with a race to the bottom—the manipulative techniques of ads, tabloids, direct-mail fund-raising, local TV news (“Think This Common Household Object Won’t Kill Your Children? You’d Be Wrong”). […]

Posted inEditor's Pick

Why Abercrombie Is Losing Its Shirt

In the early ’90s, Mike Jeffries gave struggling retailer Abercrombie and Fitch new life by selling a specific kind of lifestyle to teenage shoppers who “wanted to belong.” Times have changed, and the retailer needs to as well: Until relatively recently, Abercrombie’s numerous press scandals followed a predictable pattern: a flood of petitions and angry […]

Gift this article