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Why Abercrombie Is Losing Its Shirt

In the early ’90s, Mike Jeffries gave struggling retailer Abercrombie and Fitch new life by selling a specific kind of lifestyle to teenage shoppers who “wanted to belong.” Times have changed, and the retailer needs to as well: Until relatively recently, Abercrombie’s numerous press scandals followed a predictable pattern: a flood of petitions and angry […]

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