Posted inEditor's Pick

Mission To Mars

How Rob Thomas—creator of the beloved TV series Veronica Mars—used Kickstarter to bring his show to the big screen: On the morning of March 13, 2013, Thomas hit the “Launch Project” button on his laptop screen. He’d also installed the Kickstarter app on his iPhone, with the notifications option turned on. For the next several […]

Posted inEditor's Pick

Watching Team Upworthy Work Is Enough to Make You a Cynic. Or Lose Your Cynicism. Or Both. Or Neither.

Abebe goes inside the viral site Upworthy to discover their motivations and their formula for reaching a huge audience: Its choices are the ones you’d normally associate with a race to the bottom—the manipulative techniques of ads, tabloids, direct-mail fund-raising, local TV news (“Think This Common Household Object Won’t Kill Your Children? You’d Be Wrong”). […]

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