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Posted inMember Pick, Nonfiction
How to Fail in Business While Really, Really Trying: The True Story of J.C. Penney
This week, we’re thrilled to share a new Longreads Member Pick from Fortune magazine. “How to Fail in Business While Really, Really Trying” is Jennifer Reingold’s definitive account of what really happened inside J.C. Penney—from the dramatic reinvention of the company, led by new CEO Ron Johnson, to its disastrous unraveling (and Johnson’s firing) less […]
Posted inBooks, Nonfiction
Think of This as a Window: Remembering the Life and Work of Maggie Estep
“I moved to Lower Manhattan when I was seventeen. The only things I cared about were books and music.”
Posted inNonfiction, Reading List
Longreads Best of 2014: Business Writing
We asked a few writers and editors to choose some of their favorite stories of the year in specific categories. Here, the best in business writing.
Posted inNonfiction, Story
#Nightshift: Excerpts from an Instagram Essay
Jeff Sharlet | Longreads | September 2014 | 12 minutes (2,802 words) 1. Snapshots Dunkin Donuts, West Lebanon, New Hampshire The night shift, for me, is a luxury, the freedom to indulge my insomnia by writing at a Dunkin Donuts, one of the only places up here open at midnight. But lately my insomnia doesn’t […]
Posted inMember Pick, Nonfiction, Story
How to Fail in Business While Really, Really Trying: The True Story of J.C. Penney
Jennifer Reingold | Fortune | March 2014 | 29 minutes (7,108 words) Download as a .mobi ebook (Kindle) Download as an .epub ebook (iBooks) When you find a savior, you don’t quibble over details. So it was that J.C. Penney, the long-stagnating mid-tier department store chain, announced in June 2011 that it was hiring Ron […]
Posted inNonfiction, Reading List, Top 5
Longreads Best of 2014: Here Are All of Our No. 1 Story Picks from This Year
All through December, we’ll be featuring Longreads’ Best of 2014. To get you ready, here’s a list of every story that was chosen as No. 1 in our weekly Top 5 email. If you like these, you can sign up to receive our free weekly email every Friday. * * * I Smoked Pot with […]
Posted inBooks, Nonfiction, Story
Think of This as a Window: Remembering the Life and Work of Maggie Estep
“I moved to Lower Manhattan when I was seventeen. The only things I cared about were books and music.”
Posted inEditor's Pick
Inside Apple’s Plans for Its Futuristic, $5 Billion Headquarters
Steve Jobs had grand plans for Apple’s new headquarters, but now there are questions over whether the company should be going through with them: “Apple hasn’t announced any major changes to Jobs’s vision, so some of the sought-after $1 billion savings will likely come by rolling back his sky-high requirements for fit and finish. Rather […]
Posted inNonfiction
Everything to Live For
Jennifer Mendelsohn | Washingtonian | June 1998 | 36 minutes (8,995 words) Jennifer Mendelsohn is the “Modern Family” columnist for Baltimore Style magazine. A former People magazine special correspondent and Slate columnist, her work has appeared in publications including The New York Times, The Washington Post, Washingtonian, Tablet, Medium, McSweeney’s and Jezebel. This story first appeared in the June […]
