Physiognomy is a discarded 19th-century pseudoscience. Why can’t we stop practicing it?
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The Ugly History of Beautiful Things: Perfume
Sometimes it takes a touch of darkness to create something alluring.
How the Guardian Went Digital
Remaking itself from a little leftie newspaper to a powerhouse of internet journalism required experimentation, transparency, and embracing uncertainty.
Born Again
“Rebirth therapy” was meant to help a troubled girl start over, but it ended her life instead.
Father of Disorder
One woman finds insight into her father’s rage in the scientific concept of entropy.
Longreads Best of 2017: Science, Technology, and Business Writing
We asked writers and editors to choose some of their favorite stories of the year in various categories. Here is the best in business, tech, and science writing.
You’ve Reached the Winter of Our Discontent
A half-assed elegy for the Cool-Loser Dream Boy of Gen-X cinema.
The Case for Letting Malibu Burn
Many of California’s native ecosystems evolved to burn. Modern fire suppression creates fuels that lead to catastrophic fires. So why do people insist on rebuilding in the firebelt?
Three Decades of Cross-Cultural Utopianism in British Music Writing
The history of England’s fertile music press reveals as much about the opinionated English youth who created it as it does the music they covered in the second half of the 20th century.
A Beast for the Ages
Why do we love (and fear, and kill) polar bears with so much intensity?
