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How the Guardian Went Digital

Newscast Limited via AP Images

Alan Rusbridger | Breaking News | Farrar, Straus and Giroux | November 2018 | 31 minutes (6,239 words)

 

In 1993 some journalists began to be dimly aware of something clunkily referred to as “the information superhighway” but few had ever had reason to see it in action. At the start of 1995 only 491 newspapers were online worldwide: by June 1997 that had grown to some 3,600.

In the basement of the Guardian was a small team created by editor in chief Peter Preston — the Product Development Unit, or PDU. The inhabitants were young and enthusiastic. None of them were conventional journalists: I think the label might be “creatives.” Their job was to think of new things that would never occur to the largely middle-aged reporters and editors three floors up.

The team — eventually rebranding itself as the New Media Lab — started casting around for the next big thing. They decided it was the internet. The creatives had a PC actually capable of accessing the world wide web. They moved in hipper circles. And they started importing copies of a new magazine, Wired — the so-called Rolling Stone of technology — which had started publishing in San Francisco in 1993, along with the HotWired website. “Wired described the revolution,” it boasted. “HotWired was the revolution.” It was launched in the same month the Netscape team was beginning to assemble. Only 18 months later Netscape was worth billions of dollars. Things were moving that fast.

In time, the team in PDU made friends with three of the people associated with Wired. They were the founders, Louis Rossetto, and Jane Metcalfe; and the columnist Nicholas Negroponte, who was based at the Massachusetts Institute of Technology and who wrote mindblowing columns predicting such preposterous things as wristwatches which would “migrate from a mere timepiece today to a mobile command-and-control center tomorrow . . . an all-in-one, wrist-mounted TV, computer, and telephone.”

As if.

Both Rossetto and Negroponte were, in their different ways, prophets. Rossetto was a hot booking for TV talk shows, where he would explain to baffled hosts what the information superhighway meant. He’d tell them how smart the internet was, and how ethical. Sure, it was a “dissonance amplifier.” But it was also a “driver of the discussion” towards the real. You couldn’t mask the truth in this new world, because someone out there would weigh in with equal force. Mass media was one-way communication. The guy with the antenna could broadcast to billions, with no feedback loop. He could dominate. But on the internet every voice was going to be equal to every other voice.

“Everything you know is wrong,” he liked to say. “If you have a preconceived idea of how the world works, you’d better reconsider it.”

Negroponte, 50-something, East Coast gravitas to Rossetto’s Californian drawl, was working on a book, Being Digital, and was equally passionate in his evangelism. His mantra was to explain the difference between atoms — which make up the physical artifacts of the past — and bits, which travel at the speed of light and would be the future. “We are so unprepared for the world of bits . . . We’re going to be forced to think differently about everything.”

I bought the drinks and listened.

Over dinner in a North London restaurant, Negroponte started with convergence — the melting of all boundaries between TV, newspapers, magazines, and the internet into a single media experience — and moved on to the death of copyright, possibly the nation state itself. There would be virtual reality, speech recognition, personal computers with inbuilt cameras, personalized news. The entire economic model of information was about to fall apart. The audience would pull rather than wait for old media to push things as at present. Information and entertainment would be on demand. Overly hierarchical and status-conscious societies would rapidly erode. Time as we knew it would become meaningless — five hours of music would be delivered to you in less than five seconds. Distance would become irrelevant. A UK paper would be as accessible in New York as it was in London.

Writing 15 years later in the Observer, the critic John Naughton compared the begetter of the world wide web, Sir Tim Berners-Lee, with the seismic disruption five centuries earlier caused by the invention of movable type. Just as Gutenberg had no conception of his invention’s eventual influence on religion, science, systems of ideas, and democracy, so — in 2008 — “it will be decades before we have any real understanding of what Berners-Lee hath wrought.”

The entire economic model of information was about to fall apart.

And so I decided to go to America with the leader of the PDU team, Tony Ageh, and see the internet for myself. A 33-year-old “creative,” Ageh had had exactly one year’s experience in media — as an advertising copy chaser for The Home Organist magazine — before joining the Guardian. I took with me a copy of The Internet for Dummies. Thus armed, we set off to America for a four-day, four-city tour.

In Atlanta, we found the Atlanta Journal-Constitution (AJC), which was considered a thought leader in internet matters, having joined the Prodigy Internet Service, an online service offering subscribers information over dial-up 1,200 bit/second modems. After four months the internet service had 14,000 members, paying 10 cents a minute to access online banking, messaging, full webpage hosting and live share prices.

The AJC business plan envisaged building to 35,000 or 40,000 by year three. But that time, they calculated, they would be earning $3.3 million in subscription fees and $250,000 a year in advertising. “If it all goes to plan,’ David Scott, the publisher, Electronic Information Service, told us, ‘it’ll be making good money. If it goes any faster, this is a real business.”

We also met Michael Gordon, the managing editor. “The appeal to the management is, crudely, that it is so much cheaper than publishing a newspaper,” he said.

We wrote it down.

“We know there are around 100,000 people in Atlanta with PCs. There are, we think, about one million people wealthy enough to own them. Guys see them as a toy; women see them as a tool. The goldmine is going to be the content, which is why newspapers are so strongly placed to take advantage of this revolution. We’re out to maximize our revenue by selling our content any way we can. If we can sell it on CD-ROM or TV as well, so much the better.”

“Papers? People will go on wanting to read them, though it’s obviously much better for us if we can persuade them to print them in their own homes. They might come in customized editions. Edition 14B might be for females living with a certain income.”

It was heady stuff.

From Atlanta we hopped up to New York to see the Times’s online service, @Times. We found an operation consisting of an editor plus three staffers and four freelancers. The team had two PCs, costing around $4,000 each. The operation was confident, but small.

The @Times content was weighted heavily towards arts and leisure. The opening menus offered a panel with about 15 reviews of the latest films, theatre, music, and books – plus book reviews going back two years. The site offered the top 15 stories of the day, plus some sports news and business.

There was a discussion forum about movies, with 47 different subjects being debated by 235 individual subscribers. There was no archive due to the fact that — in one of the most notorious newspaper licensing cock-ups in history — the NYT in 1983 had given away all rights to its electronic archive (for all material more than 24 hours old) in perpetuity to Mead/Lexis.

That deal alone told you how nobody had any clue what was to come.

We sat down with Henry E. Scott, the group director of @Times. “Sound and moving pictures will be next. You can get them now. I thought about it the other day, when I wondered about seeing 30 seconds of The Age of Innocence. But then I realized it would take 90 minutes to download that and I could have seen more or less the whole movie in that time. That’s going to change.”

But Scott was doubtful about the lasting value of what they were doing — at least, in terms of news. “I can’t see this replacing the news- paper,” he said confidently. “People don’t read computers unless it pays them to, or there is some other pressing reason. I don’t think anyone reads a computer for pleasure. The San Jose Mercury [News] has put the whole newspaper online. We don’t think that’s very sensible. It doesn’t make sense to offer the entire newspaper electronically.”

We wrote it all down.

“I can’t see the point of news on-screen. If I want to know about a breaking story I turn on the TV or the radio. I think we should only do what we can do better than in print. If it’s inferior than the print version there’s no point in doing it.”

Was there a business plan? Not in Scott’s mind. “There’s no way you can make money out of it if you are using someone else’s server. I think the LA Times expects to start making money in about three years’ time. We’re treating it more as an R & D project.”


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From New York we flitted over to Chicago to see what the Tribune was up to. In its 36-storey Art Deco building — a spectacular monument to institutional self-esteem — we found a team of four editorial and four marketing people working on a digital service, with the digital unit situated in the middle of the newsroom. The marketeers were beyond excited about the prospect of being able to show houses or cars for sale and arranged a demonstration. We were excited, too, even if the pictures were slow and cumbersome to download.

We met Joe Leonard, associate editor. “We’re not looking at Chicago Online as a money maker. We’ve no plans even to break even at this stage. My view is simply that I’m not yet sure where I’m going, but I’m on the boat, in the water — and I’m ahead of the guy who is still standing on the pier.”

Reach before revenue.

Finally we headed off to Boulder, Colorado, in the foothills of the Rockies, where Knight Ridder had a team working on their vision of the newspaper of tomorrow. The big idea was, essentially, what would become the iPad — only the team in Boulder hadn’t got much further than making an A4 block of wood with a “front page” stuck on it. The 50-something director of the research centre, Roger Fidler, thought the technology capable of realizing his dream of a ‘personal information appliance’ was a couple of years off.

Tony and I had filled several notebooks. We were by now beyond tired and talked little over a final meal in an Italian restaurant beneath the Rocky Mountains.

We had come. We had seen the internet. We were conquered.

* * *

Looking back from the safe distance of nearly 25 years, it’s easy to mock the fumbling, wildly wrong predictions about where this new beast was going to take the news industry. We had met navigators and pioneers. They could dimly glimpse where the future lay. Not one of them had any idea how to make a dime out of it, but at the same time they intuitively sensed that it would be more reckless not to experiment. It seemed reasonable to assume that — if they could be persuaded to take the internet seriously — their companies would dominate in this new world, as they had in the old world.

We were no different. After just four days it seemed blindingly obvious that the future of information would be mainly digital. Plain old words on paper — delivered expensively by essentially Victorian production and distribution methods — couldn’t, in the end, compete. The future would be more interactive, more image-driven, more immediate. That was clear. But how on earth could you graft a digital mindset and processes onto the stately ocean liner of print? How could you convince anyone that this should be a priority when no one had yet worked out how to make any money out of it? The change, and therefore the threat, was likely to happen rapidly and maybe violently. How quickly could we make a start? Or was this something that would be done to us?

In a note for Peter Preston on our return I wrote, “The internet is fascinating, intoxicating . . . it is also crowded out with bores, nutters, fanatics and middle managers from Minnesota who want the world to see their home page and CV. It’s a cacophony, a jungle. There’s too much information out there. We’re all overloaded. You want someone you trust to fillet it, edit it and make sense of it for you. That’s what we do. It’s an opportunity.”

Looking back from the safe distance of nearly 25 years, it’s easy to mock the fumbling, wildly wrong predictions about where this new beast was going to take the news industry.

I spent the next year trying to learn more and then the calendar clicked on to 1995 — The Year the Future Began, at least according to a recent book by the cultural historian W. Joseph Campbell, who used the phrase as his book title twenty years later. It was the year Amazon.com, eBay, Craigslist, and Match.com established their presence online. Microsoft spent $300m launching Windows 95 with weeks of marketing hype, spending millions for the rights to the Rolling Stones hit “Start Me Up,” which became the anthem for the Windows 95 launch.

Cyberspace — as the cyber dystopian Evgeny Morozov recalled, looking back on that period — felt like space itself. “The idea of exploring cyberspace as virgin territory, not yet colonized by governments and corporations, was romantic; that romanticism was even reflected in the names of early browsers (‘Internet Explorer,’ ‘Netscape Navigator’).”

But, as Campbell was to reflect, “no industry in 1995 was as ill-prepared for the digital age, or more inclined to pooh-pooh the disruptive potential of the Internet and World Wide Web, than the news business.” It suffered from what he called “innovation blindness” — “an inability, or a disinclination to anticipate and understand the consequences of new media technology.”

1995 was, then, the year the future began. It happened also to be the year in which I became editor of the Guardian.

* * *

I was 41 and had not, until very recently, really imagined this turn of events. My journalism career took a traditional enough path. A few years reporting; four years writing a daily diary column; a stint as a feature writer — home and abroad. In 1986 I left the Guardian to be the Observer’s television critic. When I rejoined the Guardian I was diverted towards a route of editing — launching the paper’s Saturday magazine followed by a daily tabloid features section and moving to be deputy editor in 1993. Peter Preston — unshowy, grittily obstinate, brilliantly strategic — looked as if he would carry on editing for years to come. It was a complete surprise when he took me to the basement of the resolutely unfashionable Italian restaurant in Clerkenwell he favored, to tell me he had decided to call it a day.

On most papers the proprietor or chief executive would find an editor and take him or her out to lunch to do the deal. On the Guardian — at least according to tradition dating back to the mid-70s — the Scott Trust made the decision after balloting the staff, a process that involved manifestos, pub hustings, and even, by some candidates, a little frowned-on campaigning.

I supposed I should run for the job. My mission statement said I wanted to boost investigative reporting and get serious about digital. It was, I fear, a bit Utopian. I doubt much of it impressed the would-be electorate. British journalists are programmed to skepticism about idealistic statements concerning their trade. Nevertheless, I won the popular vote and was confirmed by the Scott Trust after an interview in which I failed to impress at least one Trustee with my sketchy knowledge of European politics. We all went off for a drink in the pub round the back of the office. A month later I was editing.

“Fleet Street,” as the UK press was collectively called, was having a torrid time, not least because the biggest beast in the jungle, Rupert Murdoch, had launched a prolonged price war that was playing havoc with the economics of publishing. His pockets were so deep he could afford to slash the price of The Times almost indefinitely — especially if it forced others out of business.

Reach before revenue — as it wasn’t known then.

The newest kid on the block, the Independent, was suffering the most. To their eyes, Murdoch was behaving in a predatory way. We calculated the Independent titles were losing around £42 million (nearly £80 million in today’s money). Murdoch’s Times, by contrast, had seen its sales rocket 80 per cent by cutting its cover prices to below what it cost to print and distribute. The circulation gains had come at a cost — about £38 million in lost sales revenue. But Murdoch’s TV business, BSkyB, was making booming profits and the Sun continued to throw off huge amounts of cash. He could be patient.

But how on earth could you graft a digital mindset and processes onto the stately ocean liner of print.

The Telegraph had been hit hard — losing £45 million in circulation revenues through cutting the cover price by 18 pence. The end of the price war left it slowly clawing back lost momentum, but it was still £23 million adrift of where it had been the previous year. Murdoch — as so often — had done something bold and aggressive. Good for him, not so good for the rest of us. Everyone was tightening their belts in different ways. The Independent effectively gave up on Scotland. The Guardian saved a million a year in newsprint costs by shaving half an inch off the width of the paper.

The Guardian, by not getting into the price war, had “saved” around £37 million it would otherwise have lost. But its circulation had been dented by about 10,000 readers a day. Moreover, the average age of the Guardian reader was 43 — something that pre-occupied us rather a lot. We were in danger of having a readership too old for the job advertisements we carried.

Though the Guardian itself was profitable, the newspaper division was losing nearly £12 million (north of £21 million today). The losses were mainly due to the sister Sunday title, the Observer, which the Scott Trust had purchased as a defensive move against the Independent in 1993. The Sunday title had a distinguished history, but was hemorrhaging cash: £11 million losses.

Everything we had seen in America had to be put on hold for a while. The commercial side of the business never stopped reminding us that only three percent of households owned a PC and a modem.

* * *

But the digital germ was there. My love of gadgets had not extended to understanding how computers actually worked, so I commissioned a colleague to write a report telling me, in language I could understand, how our computers measured up against what the future would demand. The Atex system we had installed in 1987 gave everyone a dumb terminal on their desk — little more than a basic word processor. It couldn’t connect to the internet, though there was a rudimentary internal messaging system. There was no word count or spellchecker and storage space was limited. It could not be used with floppy disks or CD-ROMs. Within eight years of purchase it was already a dinosaur.

There was one internet connection in the newsroom, though most reporters were unaware of it. It was rumored that downstairs a bloke called Paul in IT had a Mac connected to the internet through a dial-up modem. Otherwise we were sealed off from the outside world.

Some of these journalist geeks began to invent Heath Robinson solutions to make the inadequate kit in Farringdon Road to do the things we wanted in order to produce a technology website online. Tom Standage — he later became deputy editor of the Economist, but then was a freelance tech writer — wrote some scripts to take articles out of Atex and format them into HTML so they could be moved onto the modest Mac web server — our first content management system, if you like. If too many people wanted to read this tech system at once the system crashed. So Standage and the site’s editor, Azeem Azhar, would take it in turns sitting in the server room in the basement of the building rebooting the machines by hand — unplugging them and physically moving the internet cables from one machine to another.

What would the future look like? We imagined personalized editions, even if we had not the faintest clue how to produce them. We guessed that readers might print off copies of the Guardian in their homes — and even toyed with the idea of buying every reader a printer. There were glimmers of financial hope. Our readers were spending £56 million a year buying the Guardian but we retained none of it: the money went on paper and distribution. In the back of our minds we ran calculations about how the economics of newspapers would change if we could save ourselves the £56 million a year “old world” cost.

By March 1996, ideas we’d hatched in the summer of 1995 to graft the paper onto an entirely different medium were already out of date. That was a harbinger of the future.

On top of editing, the legal entanglements sometimes felt like a full-time job on their own. Trying to engineer a digital future for the Guardian felt like a third job. There were somehow always more urgent issues. By March 1996, ideas we’d hatched in the summer of 1995 to graft the paper onto an entirely different medium were already out of date. That was a harbinger of the future. No plans in the new world lasted very long.

It was now apparent that we couldn’t get away with publishing selective parts of the Guardian online. Other newspapers had shot that fox by pushing out everything. We were learning about the connectedness of the web — and the IT team tentatively suggested that we might use some “offsite links” to other versions of the same story to save ourselves the need to write our own version of everything. This later became the mantra of the City University of New York (CUNY) digital guru Jeff Jarvis — “Do what you do best, and link to the rest.”

We began to grapple with numerous basic questions about the new waters into which we were gingerly dipping our toes.

Important question: Should we charge?

The Times and the Telegraph were both free online. A March 1996 memo from Bill Thompson, a developer who had joined the Guardian from Pipex, ruled it out:

I do not believe the UK internet community would pay to read an online edition of a UK newspaper. They may pay to look at an archive, but I would not support any attempt to make the Guardian a subscription service online . . . It would take us down a dangerous path.

In fact, I believe that the real value from an online edition will come from the increased contact it brings with our readers: online newspapers can track their readership in a way that print products never can, and the online reader can be a valuable commodity in their own right, even if they pay nothing for the privilege.

Thompson was prescient about how the overall digital economy would work — at least for players with infinitely larger scale and vastly more sophisticated technology.

What time of day should we publish?

The electronic Telegraph was published at 8 a.m. each day — mainly because of its print production methods. The Times, more automated, was available as soon as the presses started rolling. The Guardian started making some copy available from first edition through to the early hours. It would, we were advised, be fraught with difficulties to publish stories at the same time they were ready for the press.

Why were we doing it anyway?

Thompson saw the dangers of cannibalization, that readers would stop buying the paper if they could read it for free online. It could be seen as a form of marketing. His memo seemed ambivalent as to whether we should venture into this new world at all:

The Guardian excels in presenting information in an attractive easy to use and easy to navigate form. It is called a “broadsheet newspaper.” If we try to put the newspaper on-line (as the Times has done) then we will just end up using a new medium to do badly what an old medium does well. The key question is whether to make the Guardian a website, with all that entails in terms of production, links, structure, navigational aids etc. In summer 1995 we decided that we would not do this.

But was that still right a year later? By now we had the innovation team — PDU — still in the basement of one building in Farringdon Road, and another team in a Victorian loft building across the way in Ray Street. We were, at the margins, beginning to pick up some interesting fringe figures who knew something about computers, if not journalism. But none of this was yet pulling together into a coherent picture of what a digital Guardian might look like.

An 89-page business plan drawn up in October 1996 made it plain where the priorities lay: print.

We wanted to keep growing the Guardian circulation — aiming a modest increase to 415,000 by March 2000 — which would make us the ninth-biggest paper in the UK — with the Observer aiming for 560,000 with the aid of additional sections. A modest investment of £200,000 a year in digital was dwarfed by an additional £6 million cash injection into the Observer, spread over three years.

As for “on-line services” (we were still hyphenating it) we did want “a leading-edge presence” (whatever that meant), but essentially we thought we had to be there because we had to be there. By being there we would learn and innovate and — surely? — there were bound to be commercial opportunities along the road. It wasn’t clear what.

We decided we might usefully take broadcasting, rather than print, as a model — emulating its “immediacy, movement searchability and layering.”

If this sounded as if we were a bit at sea, we were. We hadn’t published much digitally to this point. We had taken half a dozen meaty issues — including parliamentary sleaze, and a feature on how we had continued to publish on the night our printing presses had been blown up by the IRA — and turned them into special reports.

It is a tribute to our commercial colleagues that they managed to pull in the thick end of half a million pounds to build these websites. Other companies’ marketing directors were presumably like ours — anxious about the youth market and keen for their brands to feel “cool.” In corporate Britain in 1996, there was nothing much cooler than the internet, even if not many people had it, knew where to find it or understood what to do with it.

* * *

The absence of a controlling owner meant we could run the Guardian in a slightly different way from some papers. Each day began with a morning conference open to anyone on the staff. In the old Farringdon Road office, it was held around two long narrow tables in the editor’s office — perhaps 30 or 40 people sitting or standing. When we moved to our new offices at Kings Place, near Kings Cross in North London, we created a room that was, at least theoretically, less hierarchical: a horseshoe of low yellow sofas with a further row of stools at the back. In this room would assemble a group of journalists, tech developers and some visitors from the commercial departments every morning at about 10 a.m. If it was a quiet news day we might expect 30 or so. On big news days, or with an invited guest, we could host anything up to 100.

A former Daily Mail journalist, attending his first morning conference, muttered to a colleague in the newsroom that it was like Start the Week — a Monday morning BBC radio discussion program. All talk and no instructions. In a way, he was right: It was difficult, in conventional financial or efficiency terms, to justify 50 to 60 employees stopping work to gather together each morning for anything between 25 and 50 minutes. No stories were written during this period, no content generated.

But something else happened at these daily gatherings. Ideas emerged and were kicked around. Commissioning editors would pounce on contributors and ask them to write the thing they’d just voiced. The editorial line of the paper was heavily influenced, and sometimes changed, by the arguments we had. The youngest member of staff would be in the same room as the oldest: They would be part of a common discussion around news. By a form of accretion and osmosis an idea of the Guardian was jointly nourished, shared, handed down, and crafted day by day.

You might love the Guardian or despise it, but it had a definite sense of what it believed in and what its journalism was.

It led to a very strong culture. You might love the Guardian or despise it, but it had a definite sense of what it believed in and what its journalism was. It could sometimes feel an intimidating meeting — even for, or especially for, the editor. The culture was intended to be one of challenge: If we’d made a wrong decision, or slipped up factually or tonally, someone would speak up and demand an answer. But challenge was different from blame: It was not a meeting for dressing downs or bollockings. If someone had made an error the previous day we’d have a post-mortem or unpleasant conversation outside the room. We’d encourage people to want to contribute to this forum, not make them fear disapproval or denunciation.

There was a downside to this. It could, and sometimes did, lead to a form of group-think. However herbivorous the culture we tried to nurture, I was conscious of some staff members who felt awkward about expressing views outside what we hoped was a  fairly broad consensus. But, more often, there would be a good discussion on two or three of the main issues of the day. We encouraged specialists or outside visitors to come in and discuss breaking stories. Leader writers could gauge the temperature of the paper before penning an editorial. And, from time to time, there would be the opposite of consensus: Individuals, factions, or groups would come and demand we change our line on Russia, bombing in Bosnia; intervention in Syria; Israel, blood sports, or the Labor leadership.

The point was this: that the Guardian was not one editor’s plaything or megaphone. It emerged from a common conversation — and was open to internal challenge when editorial staff felt uneasy about aspects of our journalism or culture.

* * *

Within two years — slightly uncomfortable at the power I had acquired as editor — I gave some away. I wanted to make correction a natural part of the journalistic process, not a bitterly contested post-publication battleground designed to be as difficult as possible.

We created a new role on the Guardian: a readers’ editor. He or she would be the first port of call for anyone wanting to complain about anything we did or wrote. The readers’ editor would have daily space in the paper — off-limits to the editor — to correct or clarify anything and would also have a weekly column to raise broader issues of concern. It was written into the job description that the editor could not interfere. And the readers’ editor was given the security that he/she could not be removed by the editor, only by the Scott Trust.

On most papers editors had sat in judgment on themselves. They commissioned pieces, edited and published them — and then were supposed neutrally to assess whether their coverage had, in fact, been truthful, fair, and accurate. An editor might ask a colleague — usually a managing editor — to handle a complaint, but he/she was in charge from beginning to end. It was an autocracy. That mattered even more in an age when some journalism was moving away from mere reportage and observation to something closer to advocacy or, in some cases, outright pursuit.

Allowing even a few inches of your own newspaper to be beyond your direct command meant that your own judgments, actions, ethical standards and editorial decisions could be held up to scrutiny beyond your control. That, over time, was bound to change your journalism. Sunlight is the best disinfectant: that was the journalist-as-hero story we told about what we do. So why wouldn’t a bit of sunlight be good for us, too?

The first readers’ editor was Ian Mayes, a former arts and obituaries editor then in his late 50s. We felt the first person in the role needed to have been a journalist — and one who would command instant respect from a newsroom which otherwise might be somewhat resistant to having their work publicly critiqued or rebutted. There were tensions and some resentment, but Ian’s experience, fairness and flashes of humor eventually won most people round.

One or two of his early corrections convinced staff and readers alike that he had a light touch about the fallibility of journalists:

In our interview with Sir Jack Hayward, the chairman of Wolverhampton Wanderers, page 20, Sport, yesterday, we mistakenly attributed to him the following comment: “Our team was the worst in the First Division and I’m sure it’ll be the worst in the Premier League.” Sir Jack had just declined the offer of a hot drink. What he actually said was: “Our tea was the worst in the First Division and I’m sure it’ll be the worst in the Premier League.” Profuse apologies.

In an article about the adverse health effects of certain kinds of clothing, pages 8 and 9, G2, August 5, we omitted a decimal point when quoting a doctor on the optimum temperature of testicles. They should be 2.2 degrees Celsius below core body temperature, not 22 degrees lower.

But in his columns he was capable of asking tough questions about our editorial decisions —  often prompted by readers who had been unsettled by something we had done. Why had we used a shocking picture which included a corpse? Were we careful enough in our language around mental health or disability? Why so much bad language in the Guardian? Were we balanced in our views of the Kosovo conflict? Why were Guardian journalists so innumerate? Were we right to link to controversial websites?

In most cases Mayes didn’t come down on one side or another. He would often take readers’ concerns to the journalist involved and question them — sometimes doggedly — about their reasoning. We learned more about our readers through these interactions; and we hoped that Mayes’s writings, candidly explaining the workings of a newsroom, helped readers better understand our thinking and processes.

It was, I felt, good for us to be challenged in this way. Mayes was invaluable in helping devise systems for the “proper” way to correct the record. A world in which — to coin a phrase —  you were “never wrong for long” posed the question of whether you went in for what Mayes termed “invisible mending.” Some news organizations would quietly amend whatever it was that they had published in error, no questions asked. Mayes felt differently: The act of publication was something on the record. If you wished to correct the record, the correction should be visible.

But we had some inkling that the iron grip of centralized control that a newspaper represented was not going to last.

We were some years off the advent of social media, in which any error was likely to be pounced on in a thousand hostile tweets. But we had some inkling that the iron grip of centralized control that a newspaper represented was not going to last.

I found liberation in having created this new role. There were few things editors can enjoy less than the furious early morning phone call or email from the irate subject of their journalism. Either the complainant is wrong — in which case there is time wasted in heated self-justification; or they’re right, wholly or partially. Immediately you’re into remorseful calculations about saving face. If readers knew we honestly and rapidly — even immediately — owned up to our mistakes they should, in theory, trust us more. That was the David Broder theory, and I bought it. Readers certainly made full use of the readers’ editor’s existence. Within five years Mayes was dealing with around 10,000 calls, emails, and letters a year — leading to around 1,200 corrections, big and small. It’s not, I think, that we were any more error-prone than other papers. But if you win a reputation for openness, you’d better be ready to take it as seriously as your readers will.

Our journalism became better. If, as a journalist, you know there are a million sleuth-eyed editors out there waiting to leap on your tiniest mistake, it makes you more careful. It changes the tone of your writing. Our readers often know more than we do. That became a mantra of the new world, coined by the blogger and academic Dan Gillmor, in his 2004 book We the Media8 but it was already becoming evident in the late 1990s.

The act of creating a readers’ editor felt like a profound recognition of the changing nature of what we were engaged in. Journalism was not an infallible method guaranteed to result in something we would proclaim as The Truth — but a more flawed, tentative, iterative and interactive way of getting towards something truthful.

Admitting that felt both revolutionary and releasing.

***

Excerpted from Breaking News: The Remaking of Journalism and Why It Matters Now by Alan Rusbridger. Published Farrar, Straus and Giroux November 27, 2018. Copyright © 2018 by Alan Rusbridger. All rights reserved.

Longreads Editor: Aaron Gilbreath

‘I Cannot Name Any Emotion That Is Uniquely Human.’

Raymond Boyd/Getty Images

Hope Reese | Longreads | March 2019 | 10 minutes (2,624 words)

 

Humans are not exceptional — at least not when it comes to our status in the animal kingdom, according to primatologist Frans de Waal. De Waal has been studying primates for decades, researching their capacity for cooperation and ability to express guilt, shame, and other nuanced emotions, and has written more than a dozen books on these topics.

In his latest book, Mama’s Last Hug: Animal and Human Emotions, de Waal delivers persuasive evidence that shows exactly how animals can display deep and complex emotions — which are, it must be noted, different from feelings — and how closely connected to humans our primate siblings really are. Despite the inclination of many researchers to dismiss the concept that animals have rich emotional lives, de Waal illustrates how behavioral research provides evidence that not only do animals experience the same emotions as humans, but that there are no “uniquely human emotions.” Read more…

Jill the Ripper

Illustration by Lily Padula

Tori Telfer | Longreads | March 2019 | 16 minutes (4,226 words)

Before the Zodiac Killer named himself, before someone strangled poor JonBenét, before the Black Dahlia was sliced open, and before Tupac and Biggie were shot six months apart under eerily similar circumstances, someone was slinking through the slums of London, killing women.

This someone — a shadowy aichmomaniac, possibly wearing a bloody apron — left the women of the Whitechapel district in shocking disarray. Their intestines were thrown over their shoulders; cultish markings were carved into their cheeks. One of them was found without her heart. To most people who saw the crime scenes or read the papers, everything about this appeared to be the work of a man — the brutality, the strength, the misogyny. And so in 1888, when people started looking for the Ripper, they were looking for…well, for a Jack. Was he a mad doctor? A butcher? Queen Victoria’s weak-minded son? Everyone in Whitechapel found themselves peering nervously into the fog, wondering which normal-looking male passerby was actually a maniac.

Everyone, that is, except for a few lone voices, suggesting something totally radical: what if they should actually be looking for a Jill? Read more…

The Darwinian View of Our Storytelling Species

Terray Sylvester/VWPics via AP Images

Taxonomy classifies organisms in a way that maps life’s diversification and ancestral connections across time. When folklorists started charting popular stories like “Little Red Riding Hood” the same way, they built evolutionary trees that revealed surprising connections between childhood tales across cultures. For Harper’s, science writer Ferris Jabr explores this lesser known scientific approach to children’s narratives, which treats a story’s structural elements as genes, called ­mythemes. But this approach peers much deeper than individual stories’ genealogies. It exposes the ancient, durable roots of storytelling itself and our nature as a species. “Beauty and the Beast” and “Rumpelstiltskin,” Jabr writes, were no longer “just a few hundred years old, as some scholars had proposed — they were more than 2,500 years old.”

“Most stories probably don’t survive that long,” says Tehrani. “But when you find a story shared by populations that speak closely related languages, and the variants follow a treelike model of descent, I think coincidence or convergence is an incredibly unlikely explanation. I have young children myself, and I read them bedtime stories, just as parents have done for hundreds of generations. To think that some of these stories are so old that they are older than the language I’m using to tell them—I find something deeply compelling about that.”

The story of storytelling began so long ago that its opening lines have dissolved into the mists of deep time. The best we can do is loosely piece together a first chapter. We know that by 1.5 million years ago early humans were crafting remarkably symmetrical hand axes, hunting cooperatively, and possibly controlling fire. Such skills would have required careful observation and mimicry, step-by-step instruction, and an ability to hold a long series of events in one’s mind—an incipient form of plot. At least one hundred thousand years ago, and possibly much earlier, humans were drawing, painting, making jewelry, and ceremonially burying the dead. And by forty thousand years ago, humans were creating the type of complex, imaginative, and densely populated murals found on the chalky canvases of ancient caves: art that reveals creatures no longer content to simply experience the world but who felt compelled to record and re-imagine it. Over the past few hundred thousand years, the human character gradually changed. We became consummate storytellers.

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Los Angeles Plays Itself

AP Photo/Reed Saxon

David L. Ulin | Sidewalking | University of California Press | October 2015 | 41 minutes (8,144 words)

 

“I want to live in Los Angeles, but not the one in Los Angeles.”

— Frank Black

 

One night not so many weeks ago, I went to visit a friend who lives in West Hollywood. This used to be an easy drive: a geometry of short, straight lines from my home in the mid-Wilshire flats — west on Olympic to Crescent Heights, north past Santa Monica Boulevard. Yet like everywhere else these days, it seems, Los Angeles is no longer the place it used to be. Over the past decade-and-a-half, the city has densified: building up and not out, erecting more malls, more apartment buildings, more high-rises. At the same time, gridlock has become increasingly terminal, and so, even well after rush hour on a weekday evening, I found myself boxed-in and looking for a short-cut, which, in an automotive culture such as this one, means a whole new way of conceptualizing urban space.

There are those (myself among them) who would argue that the very act of living in L.A. requires an ongoing process of reconceptualization, of rethinking not just the place but also our relationship to it, our sense of what it means. As much as any cities, Los Angeles is a work-in-progress, a landscape of fragments where the boundaries we take for granted in other environments are not always clear. You can see this in the most unexpected locations, from Rick Caruso’s Grove to the Los Angeles County Museum of Art, where Chris Burden’s sculpture “Urban Light” — a cluster of 202 working vintage lampposts — fundamentally changed the nature of Wilshire Boulevard when it was installed in 2008. Until then, the museum (like so much of L.A.) had resisted the street, the pedestrian, in the most literal way imaginable, presenting a series of walls to the sidewalk, with a cavernous entry recessed into the middle of a long block. Burden intended to create a catalyst, a provocation; “I’ve been driving by these buildings for 40 years, and it’s always bugged me how this institution turned its back on the city,” he told the Los Angeles Times a week before his project was lit. When I first came to Los Angeles a quarter of a century ago, the area around the Museum was seedy; it’s no coincidence that in the film Grand Canyon, Mary Louise Parker gets held up at gunpoint there. Take a walk down Wilshire now, however, and you’ll find a different sort of interaction: food trucks, pedestrians, tourists, people from the neighborhood.

Read more…

The New Old Hollywood

Carlos Amaya / Sipa USA / AP, Charles Sykes / Invision/ AP, Richard Shotwell / Invision / AP

Soraya Roberts | Longreads | February 2019 | 8 minutes (2,147 words)

Some people missed Jack Nicholson at the Oscars this year. They were expecting to see the octogenarian — shades on — where he always is: front row, leaning back, just about sucking on a cigar. They expected the stars on stage to shout across the room at him and him to shout back, like the Dolby Theatre is his own personal living room. Because that’s how it is when you’ve been in the industry since you were teenager and you’ve been nominated for countless Oscars and you’ve won three — it’s age that bestows the privilege, but also work. Oh, and race. And gender too. Also sexuality. So, yes, with all those things squared away — whiteness, maleness, heteroness — in an industry that privileges all three, after several decades you acquire the kind of legendary status where you don’t stand on ceremony because everyone else is standing for you.

So where was Jack? I don’t know; I didn’t notice he was gone. How do you notice when Spike Lee’s in his spot? This guy who won a Student Academy Award back in the eighties, leaning back, side-eyeing everyone, shouting back and forth at everyone too. Just like Jack except, like, more. In his grape suit and his grape hat and his grape glasses, Lee peacocked the hell out of the red carpet with his fists up, Love and Hate forged across his fingers — were those rings or brass knuckles? Oh, wait, I remember, they’re from Do the Right Thing. They’re both. And then there’s those gold Air Jordans commissioned by the man himself for the filmmaker himself because, like Jack, he is also one of those basketball guys who sits in the front row of every game. Of course, the look — designer Ozwald Boateng, who worked on Black Panther, did the suit — is a lot more of a statement than Jack would ever make. But, then, Spike Lee is a lot more of a statement.

This is the new old Hollywood. Where Jack Nicholson was well-ensconced, now the seats of note are no longer occupied solely by the old white men who once claimed all the accolades for building the industry. Instead you have the people who have worked just as hard for just as long who are no longer being overlooked — more than that, they are being recognized as essential to the future. While Meryl Streep briefly appeared to take Nicholson’s spot, the aggressively decorated actress served as a bridge to the rarer, and therefore more powerful, recognition of the legacy of black artists — Spike Lee, Oprah, Cicely Tyson — not only for their own achievements coming up within a much less diverse industry, but for how they, like so many older people of color in so many other industries, have set the stage for the younger (second?) generation facing a less hostile world, built on the work of their predecessors.

* * *

It started with Oprah, because what doesn’t? Back in 1995, David Letterman launched the Oscars by walking across the stage to where the queen of daytime was sitting, and saying, “Oprah?” From the audience, in her regal chocolate gown, sprinkled with diamonds, even her wave regal, she mouthed, “Hi,” because that’s all you have to really say when you’re Oprah. She proceeded to laugh good-naturedly as he introduced her to Uma, but no one wants to remember that terrible punchline, and anyway, the point was Oprah. Only 10 years after launching her syndicated talk show — in a field saturated with white men — Oprah was a big enough name to open Hollywood’s biggest night of the year. But she was only 41 then, so: big enough, but not old enough to be the kind of legacy that just sits and watches as everyone orbits around her. That came later.

In the interim, Oprah was named the most influential woman in the world multiple times over. She became so pervasive in the culture — her show, her magazine, her cable network — that she became less of a person and more of an emotion. Her fame transcended race and gender and sexuality, even body. So when she was seated at an awards ceremony, even if she was there for no real reason, the feeling was: obviously, this entire edifice would crumble if Oprah weren’t here. And when she wasn’t there, she still was. Because Oprah is everywhere. So when E! News joked in 2017 that she was “probably the most-thanked person in Emmy history” it seemed fitting. As John Oliver said when he accepted the award for writing in a variety series, “I’d like to thank Oprah, because she is sitting right there and it seems inappropriate not to.”

Oprah herself thanked Sidney Poitier last year when she became the first black woman to receive the Cecil B. DeMille award at the Golden Globes. “I remember his tie was white and of course, his skin was black. And I’d never seen a black man being celebrated like that,” she said. “There are some little girls watching as I become the first black woman to be given the same award.” Though she has been fully embraced by a white audience and industry, culminating in Globes host Seth Meyers joking of a possible Oprah presidential run in 2020 (it was less of a joke to the media, which covered the story incessantly) it is easy to overlook how she affected black artists. But two fellow giants of film and television — Tyler Perry and Shonda Rhimes — offered a reminder. Perry admitted that he started writing when Oprah said that it was a cathartic act on her talk show. And when Shonda Rhimes was honored at the Television Academy Hall of Fame ceremony in late 2017, her speech on Oprah mirrored Oprah’s on Poitier: “She was a black woman on television, and then she was a black woman taking over the world through television.”

With more young artists of color getting powerful faster, more older artists of color, many without Oprah’s platform (no one has that platform, to be honest), are lifted up along with them. As a guest editor for TIME’s second annual “Optimists” issue, filmmaker Ava Duvernay chose Cicely Tyson, who received an honorary Oscar in November, to be the cover star. “.@ava I have been asked multiple times what it feels like to be on the cover of @TIME?” the 94-year-old actress tweeted. “My humblest answer is, had u not been guest editor, I would probably never know.” Like dominoes, the inspiration tips down from one generation to another to another. Sidney Poitier inspires Oprah, Oprah inspires Shonda Rhimes, Shonda Rhimes inspires Issa Rae. And the recognition tips back up again.

Then there is the direct support provided by one generation to the next. In the interview accompanying his Rolling Stone cover last year, Black Panther star Chadwick Boseman revealed that Phylicia Rashad was once his acting teacher, but also helped him a whole lot more than that; she would feed him and drive him places and even got her friend Denzel to pay for him to attend a prestigious program in Oxford. And the support extends across ethnicities. Upon winning a SAG Award this year for her role in Killing Eve, Sandra Oh acknowledged three black actors for their encouragement throughout her career. “I want to thank Alfre Woodard. In 1997 — she’s never going to remember this — in 1997, she whispered in my ear, ‘I’m so proud of you out there. We fight the same fight,’” she said. “Jamie Foxx, in 2006, pulled me aside and he said, ‘Keep going,’ and in 2017, Lena Waithe, she just embraced me and said, ‘You already won. It’s in the work.’ So thank you to my fellow actors.” The fight is everyone’s, of course, and the solidarity across race, gender, sexuality, age — everything — is the real win.

* * *

“Spike Leeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee!” That’s how it sounds when one of your oldest friends announces that you’ve just won your first Oscar. Samuel L. Jackson was the one to read out the BlackkKlansman filmmaker’s name as the winner of best adapted screenplay. And Lee responded by jumping into his arms, wrapping his legs around Jackson so you couldn’t tell who was hugging whom. It was the celebration of a long-awaited formal welcome into the Hollywood family, the culmination of an almost 40-year career in which Lee had been trying to carve out a space as a commercial filmmaker. He always had the critical support (BAFTA, Palme d’Or, Cesar, Emmy, Peabody nods and wins) and the exposure (Malcolm X, He Got Game, 25th Hour, Inside Man) but the largely white establishment, symbolized by the Academy, had remained elusive until now.

Despite going from film school straight into the festival circuit, despite the popularity of his films — She’s Gotta Have It made about 70 times its budget — Lee had to hustle for himself because the industry wasn’t doing it for him. On the advent of his third film, Do the Right Thing, The New Yorker stated of Lee, “the most prominent black director in the American movie industry, he probably feels as if he were sprinting downcourt with no one to pass to and about five hundred towering white guys between him and the basket.” But some white gals were offering assists. Ahead of the Oscars, Kim Basinger’s off-script moment at the 1990 ceremony while presenting best-picture nominee Dead Poets Society went viral. In the clip she called out the Academy for “missing” Do the Right Thing, which she said told “the biggest truth of all.” Whether or not it was intentional, Barbra Streisand’s presentation of BlackKklansman as one of the best picture nominees this year echoed Basinger’s words. “It was so real, so funny and yet so horrifying because it was based on the truth,” Streisand said of the film. “And truth is especially precious these days.”

Even though BlackKklansman lost the Best Picture award to Green Book — “Every time somebody is driving somebody, I lose,” Lee quipped (Driving Miss Daisy won in 1990, while Do the Right Thing wasn’t even nominated) — its director’s influence ricocheted across the ceremony. When Ruth E. Carter became the first black woman to win best costume design for Black Panther, she thanked Lee for her “start,” referring to her first gig on his second film, School Daze, in 1988. “I hope this makes you proud,” she said. The connection not only points to the limited opportunities for filmmakers of color — if Spike Lee didn’t hire you, likely no one did — but to Lee’s own ethos, to portray black society in all its complexity from within it. ‘‘A lot of black artists start off with a black base, and once they get big, they get co-opted and cut all ties to the black community,’’ he told The New York Times in 1986. He did not plan to do the same, nor has he. And a growing number of current artists of color — from Shonda Rhimes to Jordan Peele to Lena Waithe — are taking his cue and hiring as diversely. “Here’s the thing: Without April Reign, #OscarsSoWhite and the former President of the Academy of Motion Picture Arts and Sciences … I wouldn’t be here tonight,” Lee said after his Oscar win. “It’s more diverse … That would not have happened without #OscarsSoWhite and Cheryl Boone Isaacs. Facts.”

Though the most popular films have not improved their representation over the past decade, television is seeing increased diversity and these Oscars were the most inclusive in recent memory. Three out of the four acting trophies went to people of color, while two black women — Black Panther’s Carter for costume and Hannah Beachler for production design — made history in their categories. As Lee alluded to, this is only possible through changing optics, the slow trickle of diversity into the establishment that builds, generation upon generation, toward a welcome deluge. The result is a new and improved Hollywood that reflects reality over antediluvian ideals, in a world that is moving in the same direction — from politics, to science, to tech, to everything. And while it’s rare to catch the actual changing of the guard, Indiewire’s Eric Kohn managed to freeze a symbolic moment after the Oscars in which Spike Lee, trophy in hand, asked Black Panther director Ryan Coogler how old he was — 32 to his 61 — before saying, “Man! I’m passing it to you.” It was Lee acknowledging his own legacy in the direct presence of its heir. As he had said during his speech earlier in the night: “We all connect with our ancestors. We will have love and wisdom regained, we will regain our humanity. It will be a powerful moment.”

* * *

Soraya Roberts is a culture columnist at Longreads.

Baring the Bones of the Lost Country: The Last Paleontologist in Venezuela

Photo courtesy of Ascanio Rincon / Tachiraptor admirabilis illustration by Maurílio Oliveira / Photo illustration by Katie Kosma

Zoe Valery | Longreads | February 2019 | 18 minutes (5,011 words)

 

— Orocual tar pit, northeastern Venezuela, 2007 C.E.

Ascanio Rincón was standing on a veritable fossil paradise when one of his students brought to his attention a tooth that was sticking out through the dirt. The site presented innumerable shards of prehistoric bones that had been fortuitously unearthed by a steamroller digging a trench for a pipeline. After assessing the value of the site, the young paleontologist stood his ground to protect the tar pit where millions of fossils have been preserved by the asphalt, eventually forcing the workers to redraw the course of the oil duct. When he cleaned around the tooth that was embedded in the trench wall, he found that it was attached to the skull of a creature that the steamroller had missed only by inches. He looked at the eye socket in disbelief: “A saber-toothed tiger was looking at me in the eye,” he recalls. This specimen would constitute a groundbreaking discovery for Rincón and a landmark for the field of paleontology in Venezuela and at large.

To this day, Richard Parker — named after the tiger in Life of Pi — remains one of the most remarkable findings in the country and one of Rincón’s dearest fossils. The sabre-toothed tiger has shed light on a migratory wave during the Ice Age that the scientific community previously had not been aware of. Due to the current mass migration of people from Venezuela, Rincón is one of the only scientists left in the country tapping into the overwhelming wealth of fossils yet to be uncovered at the Orocual tar pit. Like most of his colleagues, the eight students he had trained have all left the country, joining 3 million other Venezuelans fleeing the rampant economic crisis, creating what has been described by the U.N. High Commissioner for Refugees as the most dire refugee crisis on the continent. Rincón is an endling — the only extant individual of a species — in his field: the last vertebrate paleontologist in Venezuela.* Read more…

A Citizen Is Obliged To Listen

Getty / Unsplash / Wikimedia Commons / Photo illustration by Katie Kosma

Ankita Chakraborty | Longreads | February 2019 | 10 minutes (2,522 words)

 

(1)

Refugees, or displaced migrants, are most visible in the places where they are most vulnerable: on the high seas while crossing the Mediterranean to Europe, or on TV next to a rolling clip of a nationalist insulting them. In war zones, so that they are shielded from airstrikes, they are made visible by the color of their camps — a uniform white, the same color as that of a doctor’s coat or that of a shroud. In places where they are relatively safe, they are difficult to come by. Refuge makes the refugee invisible. It is unlikely that you will meet a refugee on your way to work; on the off chance you do, they remind you that at this moment there is a war going on in some part of the world, and of your own complicity in that war. For instance, in Delhi, if I come across a Rohingya refugee, I might be reminded that India is, in fact, an ally of Myanmar. In London, in Paris, in Berlin, in New York, meeting a Yemeni refugee, one might be reminded of how long one’s respective country has been selling arms to Saudi Arabia. It is in the best interest of the state that the refugee be kept at a distance from the citizen. It is, as the German writer Jenny Erpenbeck writes, “a matter of…sparing the Land of Poets the indignity of being dubbed the Land of killers once more.”

Jenny Erpenbeck’s novel Go, Went, Gone begins with the mention of a drowning incident in a lake near the protagonist’s home in Berlin. An unknown man had drowned while swimming; he waved his arm for help, but no one saved him. His body at the bottom of the lake, an allegory for the several thousand migrants who have drowned trying to cross the sea, works as a trigger throughout the rest of the novel, which unfolds in close proximity to his place of death — very much like the story of Europe in the past century. (In Europe, they have for some time been trying to track down where all the bodies are buried.) At one point in the novel, Richard, the protagonist, a professor emeritus, talks to an 18 year-old African refugee about Hitler, a former resident of Berlin. “Did you ever hear the name Hitler?” he asks. Read more…

Maybe What We Need Is … More Politics?

Alfred Gescheidt / Getty Images

Aaron Timms | Longreads | February 2019 | 20 minutes (5,514 words)

Alpacas are native to South America, but to find the global center of alpaca spinning you’ll need to travel to Bradford, England. The man most responsible for this quirk of history is Titus Salt. Until the 1830s alpaca yarn was considered an unworkable material throughout Europe. Salt, a jobbing young entrepreneur from the north of England, commercialized a form of alpaca warp that made the animal’s fleece suitable for mass production. Within a decade alpaca, finer and softer than wool, had become the rage of England’s fashionable classes.

Already by the mid-19th century industrialization had begun to disfigure the English countryside with “machinery and tall chimneys, out of which interminable serpents of smoke trailed themselves for ever and ever, and never got uncoiled,” as Dickens put it in Bleak House. The immiseration of the working classes was under way. Troubled by the emerging horrors of the new industrial age, Salt built a model village to house the workers he employed in his textile mill. Saltaire, with its neat, spacious houses, running water, efficient sewerage, parks, schools and recreational facilities, became a symbol of what enlightened capitalism could look like. It was also a model in the truest sense, serving as the inspiration for workers’ villages built later in the 19th century by companies such as Cadbury’s and Lever Brothers, the soap manufacturer that eventually became Unilever.

According to economist Paul Collier, these Victorian capitalists instituted a tradition that survives, however precariously, today: the tradition of “business with purpose, business with a sense of obligation to a workforce and a community.” Among the modern successors of this model of compassionate capitalism, Collier has argued, are U.S. pharmaceutical giant Johnson & Johnson and John Lewis & Partners, the British department store. In the 1940s Johnson & Johnson set out a credo stating that the company’s first responsibility was to its customers. Thanks to this credo, Johnson & Johnson’s management led a mass recall of Tylenol off supermarket and pharmacy shelves following a contamination scare in the early 1980s. Now standard practice, this type of product recall was uncommon for its time — and allowed the company to maintain goodwill with its customers. John Lewis, for its part, has prospered through difficult decades for brick-and-mortar retail largely thanks to its unusual power structure: the company is owned by a trust run in the interests of its workforce.

The thread uniting this strain of capitalism, Collier contends in his new book The Future of Capitalism: Facing The New Anxieties, is ethics. An ethics of reciprocal responsibility and care — between owners, workers, and customers — has allowed different businesses to prosper in different eras without destroying the communities and environments around them. But very few businesses are run according to these principles today. According to Collier, it is to this model of reciprocal ethics that capitalism, having lost its way over the past four decades, now must return — and reciprocity must become the principle that guides human interaction at all levels of society, not just in the firm. “Our sense of mutual regard has to be rebuilt,” he says. “Public policy needs to be complemented by a sense of purpose among firms.” “We need to meet each other.” “A new generation needs to reset social narratives.” “Norms need to change.” Prescriptivism today, the future of capitalism tomorrow. Read more…

Three Decades of Cross-Cultural Utopianism in British Music Writing

Mick Jagger and Brian Jones reading a copy of Mersey Beat magazine in 1965. Mark and Colleen Hayward / Redferns / Getty

Mark Sinker | A Hidden Landscape Once a Week Strange Attractor Press | February 2019 | 32 minutes (6,436 words)

 

It was late 1986, and I was frustrated. I’d given up my day-job to dedicate myself full-time to writing, but I wasn’t getting much work, and what I did get was paying almost nothing. Only one title was giving me the freedom to find my voice — Richard Cook’s still-small monthly The Wire, where he was building a team of new young writers — and it paid worst of all. No surprise I wasn’t getting enough paid work: Mostly I wrote about free improvised music and the more intransigent offshoots of post-punk, but I’d also seen King Sunny Ade play at the Hammersmith Odeon in 1983, and fallen in love with West African pop, its dancing brightness and the strangeness of its vocal lines. Others were writing about it, no one very well. Or so I felt. I was young, and young often means arrogant. Two things had drawn me to the music-writing of that era, the weeklies in particular: its opinionated mischief-making humor, and the sense of young people travelling by touch, learning as they went — finding out about the wider world by throwing themselves out into that world. Master both, and there’s your recipe for professional success, I thought. I had a head full of ideas about what music should and shouldn’t be, and was intensely willing to argue about them.

The LP in front of me was Coming Home, debut release of a group of South African exiles under the collective name Kintone. Its quietly melodic afrojazz — with hints of Weather Report, but far less flashy — went right over my head that aggrieved autumn. I had come to hate jazz writing which damned musicians with bland praise, leaving readers swimming unconvinced in routinized tact. But re-listening now, 30 years on, I have to say I no longer hear what apparently so riled me then, when I scorned instrumental prowess and sneered at a cartoon idea of the meaning of fusion.

Read more…