I should preface this by saying I didn’t plan to do a list, because all of your Top 5 Longreads of 2011 really represent what the Longreads community is all about. But, in true WWIC form, I couldn’t resist. Thank you for an incredible year. Special thanks to the entire Longreads team: Joyce King Thomas, Kjell Reigstad, Hakan Bakkalbasi and […]
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Lightning Rods is about a salesman named Joe who fails to sell a single Encyclopedia Britannica and sells exactly one Electrolux vacuum cleaner. He realizes the problem isn’t with him. The problem is with other people. He needs to sell “something people knew they needed anyway.” He sets up a business of contracted female administrative […]
