Posted inEditor's Pick

Six Degrees of Aggregation

The complete origins story of the Huffington Post. How Arianna Huffington, Ken Lerer and Jonah Peretti first connected, and how they turned the company into a media empire, and now Pulitzer winner: “In the course of a few hours, Peretti would watch with wonderment as Arianna Huffington eased herself from setting to setting, all the […]

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The New Gawker Media

The New Gawker Media The problem with Gawker Media’s current model—and this is true of many other sites, too, including the Huffington Post—is that it’s based on pageviews and those tyrannical CPMs. It’s essentially a junk-mail direct marketing model, which Batty is very comfortable with: watch him talk about how Gawker Media has “massively scaled […]

Posted inUncategorized

The New Gawker Media

The New Gawker Media The problem with Gawker Media’s current model—and this is true of many other sites, too, including the Huffington Post—is that it’s based on pageviews and those tyrannical CPMs. It’s essentially a junk-mail direct marketing model, which Batty is very comfortable with: watch him talk about how Gawker Media has “massively scaled […]

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