Search Results for: Fortune

How Apple’s Transcendent Chihuahua Killed the Revolution

Wreckage of the Zeppelin LZ4 after the crash in Echterdingen. Photo: Wikipedia Commons

Ian Bogost | from The Geek’s Chihuahua | University of Minnesota Press | April 2015 | 22 minutes (5,539 words)

 

The following is an excerpt from Ian Bogost’s book The Geek’s Chihuahua, which addresses “the modern love affair of ‘living with Apple’ during the height of the company’s market influence and technology dominance,” and how smartphones created a phenomenon of “hyperemployment.”

***

Think back to 2007, when you got the first iPhone. (You did get one, didn’t you? Of course you did.) You don’t need me to remind you that it was a shiny object of impressive design, slick in hand and light in pocket. Its screen was bright and its many animations produced endless, silent “oohs” even as they became quickly familiar. Accelerometer-triggered rotations, cell tower triangulations (the first model didn’t have GPS yet), and seamless cellular/WiFi data transitions invoked strong levels of welcome magic. These were all novelties once, and not that long ago.

What you probably don’t remember: that first iPhone was also terrible. Practically unusable, really, for the ordinary barrage of phone calls, text messages, mobile email, and web browsing that earlier smartphones had made portable. And not for the reasons we feared before getting our hands on one—typing without tactile feedback wasn’t as hard to get used to as BlackBerry and Treo road warriors had feared, even if it still required a deliberate transition from t9 or mini-keyboard devices—but rather because the device software was pushing the limits of what affordable hardware could handle at the time.

Applications loaded incredibly slowly. Pulling up a number or composing an email by contact name was best begun before ordering a latte or watering a urinal to account for the ensuing delay. Cellular telephone reception was far inferior to other devices available at the time, and regaining a lost signal frequently required an antenna or power cycle. Wireless data reception was poor and slow, and the device’s ability to handle passing in and out of what coverage it might find was limited. Tasks interrupted by coverage losses, such as email sends in progress, frequently failed completely.

The software was barebones. There was no App Store in those early days, making the iPhone’s operating system a self-contained affair, a ladleful of Apple-apportioned software gruel, the same for everyone. That it worked at all was a miracle, but our expectations had been set high by decades of complex, adept desktop software. By comparison, the iPhone’s apps were barebones. The Mail application, for example, borrowed none of its desktop cousin’s elegant color-coded, threaded summary view but instead demanded inexplicable click-touches back and forward from folder to folder, mailbox to mailbox. Read more…

Four Stories About Merle Haggard

Merle Haggard, 1975. Photo by Wikimedia Commons

Legendary country singer Merle Haggard died today at 79. Here are four profiles of the master, by four master writers, that follow him through the years.

Read more…

Werner Herzog Walks to Paris

Werner Herzog | Of Walking in Ice | University of Minnesota Press | April 2015 | 12 minutes (3,048 words)

 

Long out of print, then in print in only a difficult-to-find small press edition, Herzog’s brilliant, strange jewel of travel writing has been reissued this spring. It is excerpted here courtesy of the University of Minnesota Press in the U.S. and Vintage in the U.K.

* * *

At the end of November 1974, a friend from Paris called and told me that Lotte Eisner was seriously ill and would probably die. I said that this must not be, not at this time, German cinema could not do without her now, we would not permit her death. I took a jacket, a compass, and a duffel bag with the necessities. My boots were so solid and new that I had confidence in them. I set off on the most direct route to Paris, in full faith, believing that she would stay alive if I came on foot. Besides, I wanted to be alone with myself. What I wrote along the way was not intended for readers. Now, four years later, upon looking at the little notebook once again, I have been strangely touched, and the desire to show this text to others unknown to me outweighs the dread, the timidity to open the door so wide for unfamiliar eyes. Only a few private remarks have been omitted. Read more…

‘Arrested Development’ Creator Mitch Hurwitz on His First Encounter with Michael Cera

“Michael Cera, I had seen him in a pilot and I reached out through the casting director, like, ‘there was this kid in this pilot, can you please try to track him down.’ Two weeks went by, and we’d seen all these — you know, kid actors in Hollywood, a lot of them come up through that Disney channel, or through — back then it was Barney. So you get really, like, these hammy kids. Precocious, you know. So I’m waiting to hear, and finally the casting director says to me, ‘great news, Michael Cera likes the script.’ And I’m like, ‘who’s Michael Cera?’ ‘The kid that you wanted us to get.’ ‘That was Michael Cera? We’ve been waiting to see whether this 12-year-old likes the material? Good, uh, I’m glad he likes the material.’ And, you know, that’s Michael Cera — you know what I mean? Only Michael Cera would be as a 12-year-old, ‘Yeah, I like this. This is good.’ It’s such an important part — television is so much about continuing to work with people, and I mean, that was just fortune. All of them.”

Mitch Hurwitz, creator of Arrested Development, in a conversation with New York magazine (2013).

Read the story

How Christy Plott Redd Became the ‘Queen of Gator’

The title is self-appointed. Several years ago, Redd heard about an alligator buyer from Italy working in Florida and calling himself the King. This was annoying. For one thing, there are no alligators in Italy. Live ones, anyway. More importantly, royalty is demonstrated by blood line, and nobody in the world can lay claim to one more established than Redd’s, whose great-grand­father founded the family business almost a century ago in Blairsville, whose grandfather served time in prison for illegally selling alligator skins in the 1970s, and whose father did too, for that matter. American Tanning is the oldest and largest alligator tannery in the country—and one of the only major ones in the world. Alligator mississippiensis, the American alligator, has been establishing its foothold in what is now the southern United States—its sole habitat—for 180 million years. The Plotts’ regional lineage may stretch back a mere 200 or so, but in any case, what family’s fortune has been entwined with the alligator’s for longer than theirs? Certainly no Italian arriviste’s.

Mary Logan Bikoff profiling Christy Plott Redd for Atlanta Magazine. Redd is co-owner and creative director of America’s largest alligator leather tannery.

Read the story

Graves of the Dead

Photo via Flickr

Ken Otterbourg | The New New South | April 2015 | 10 minutes (2,439 words)

 

 

After starting in Pittsburgh, the Ohio River heads north and then quickly loops south, as if realizing the error in its ways. It is a place to get lost and to get found. The river bends and twists here with energy, like a snake caught by its tail. There is an optimism in the current, movement and ambition, married with the skeletons of our built world and those worlds that came before that rise out of the fields and hills along the banks. Sometimes in the grace of dawn these structures appear as nearly flesh and blood. But that hope recedes as the sun climbs over the hill, past the chestnuts and maples. Time and gravity wait to do their parts. Read more…

Escape from Baghdad!: Saad Hossain’s New Satire of the Iraq War

Saad Hossain | Escape from Baghdad! | Unnamed Press | March 2015 | 23 minutes (6,311 words)

 

Below are the opening chapters of the novel Escape from Baghdad!, by Saad Hossain, as recommended by Longreads contributor Dana Snitzky.

* * *

A NOTE ON THE GLOSSARY AT THE END

There is a glossary of mostly factual terms and names at the end of the text (“factual” being a relative idea open to loose interpretation (“loose interpretation” meaning we’re aiming for a 50% chance of something on the page tallying with someone else’s verified opinion.)) So, if you find yourself wondering: Who’s Moqtada Al-Sadr again? Or what does JAM stand for? Or, bless you, IED? Just refer to the helpful, mostly factual glossary. Read more…

The Spectacular Rise and Surprising Exit of a Hollywood Executive

Longreads Pick

Richard Nanula started his career big: At 31, he became CFO of Disney, among the youngest ever at a Fortune 500 company. He later ran Starwood Hotels & Resorts, and Miramax. Then came the allegations that he filmed sex scenes with porn actresses.

Published: Aug 23, 2013
Length: 9 minutes (2,327 words)

Lessons from Warren Buffett’s Letter to Shareholders

Before I depart the subject of spin-offs, let’s look at a lesson to be learned from a conglomerate mentioned earlier: LTV. I’ll summarize here, but those who enjoy a good financial story should read the piece about Jimmy Ling that ran in the October 1982 issue of D Magazine. Look it up on the Internet.

Through a lot of corporate razzle-dazzle, Ling had taken LTV from sales of only $36 million in 1965 to number 14 on the Fortune 500 list just two years later. Ling, it should be noted, had never displayed any managerial skills. But Charlie told me long ago to never underestimate the man who overestimates himself. And Ling had no peer in that respect.

Ling’s strategy, which he labeled “project redeployment,” was to buy a large company and then partially spin off its various divisions. In LTV’s 1966 annual report, he explained the magic that would follow: “Most importantly, acquisitions must meet the test of the 2 plus 2 equals 5 (or 6) formula.” The press, the public and Wall Street loved this sort of talk.

In 1967 Ling bought Wilson & Co., a huge meatpacker that also had interests in golf equipment and pharmaceuticals. Soon after, he split the parent into three businesses, Wilson & Co. (meatpacking), Wilson Sporting Goods and Wilson Pharmaceuticals, each of which was to be partially spun off. These companies quickly became known on Wall Street as Meatball, Golf Ball and Goof Ball.

Soon thereafter, it became clear that, like Icarus, Ling had flown too close to the sun. By the early 1970s, Ling’s empire was melting, and he himself had been spun off from LTV … that is, fired.

Periodically, financial markets will become divorced from reality—you can count on that. More Jimmy Lings will appear. They will look and sound authoritative. The press will hang on their every word. Bankers will fight for their business. What they are saying will recently have “worked.” Their early followers will be feeling very clever. Our suggestion: Whatever their line, never forget that 2+2 will always equal 4. And when someone tells you how old-fashioned that math is—zip up your wallet, take a vacation and come back in a few years to buy stocks at cheap prices.

-From Warren Buffett’s annual letter to Berkshire Hathaway shareholders.

Read the full letter

Why the World Is Betting on a Better Battery: A Reading List

Photo from the Henry Ford Collection, via Ford

Nick Leiber | Longreads | March 2015

 

The first battery, a pile of copper and zinc discs, was invented more than 200 years ago, ushering in the electric age. Subsequent versions led to portable electronics, mobile computing, and our current love affair with smartphones (1,000 of which are shipped every 22 seconds). Now batteries are powering electric cars and storing electricity produced by solar cells and windmills, but they don’t last long enough and are too expensive for either use to really go mainstream. To cut the cost, Tesla plans to double the world’s production capacity of the popular lithium-ion battery with its forthcoming $5 billion battery manufacturing plant in the Nevada desert. Tesla’s idea is to use economies of scale to lower prices. Meanwhile, other companies and many industrialized countries, including China and the U.S., are racing to develop batteries that are more advanced than Tesla’s. They’re betting billions that breakthrough battery technologies will help create new industries, juice existing ones, and wean us off fossil fuels because we’ll be able to use the sun and wind in their place. Here is a book, a documentary, and five stories on our battery-powered future. Read more…