Search Results for: Fortune

We’re Living in the Golden Age of the Corporate Takedown

Elizabeth Holmes. Photo: AP Images

Miki Agrawal, co-founder and “She-EO” of menstrual underwear phenom Thinx, raised eyebrows when she stepped down from her role in the company in early March. Agrawal had long been infamous for her company’s boundary-pushing ads and her well-publicized hesitance to use the word “feminist.” Within days of Agrawal’s announcement, Racked published a gripping article examining corporate dysfunction and alleged sexism at Thinx, and Agrawal struck back with a lengthy post on Medium that detailed her “incredible ride” with the company. “I didn’t put HR practices in place because I was on the road speaking, doing press, brand partnerships, editing all of the creative and shouting from the rooftops about Thinx,” she wrote. Less than a week later, Agrawal was accused of sexual harassment by a former employee.

Such is the power of the corporate hit piece: Fueled by eyewitness accounts, scorned ex-employees, and juicy tidbits about a CEO’s bad behavior, a corporate identity that took years to build can unravel in days. These piquant stories might smack of a slow-motion trainwreck, but they satisfy more than our inner gossips and gawkers. Today, the myth of a CEO is often of their own making—once minted by years of climbing the corporate ladder, now CEOs are made in weeks or months. CEO, we are told, is less a work status than a state of mind.

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The Immigration-Obsessed, Polarized, Garbage-Fire Election of 1800

John Adams and Thomas Jefferson. Images via Wikimedia Commons

A. Roger Ekirch | American Sanctuary: Mutiny, Martyrdom, and National Identity in the Age of Revolution | Pantheon | February 2017 | 33 minutes (8,149 words) 

Below is an excerpt from American Sanctuary, by A. Roger Ekirch.

For background, it is important to know that a seaman named Jonathan Robbins participated in a mutiny on the HMS Hermione in 1797, the bloodiest mutiny in British naval history. Afterward, he joined the American navy, but he was eventually recognized and jailed. To justify his actions, Robbins claimed he was an American citizen who had been impressed—that is, captured and forced into servitude—by the British navy. However, his American citizenship was disputed. The British sought his extradition, which the president, the Federalist John Adams, granted—an action which had disastrous political consequences for his party. Robbins was found guilty by a British naval court and hanged from the yardarm of the HMS Acasta in 1799.

This story is recommended by Longreads contributing editor Dana Snitzky. Read more…

Moved by Kim

Seth Davis Branitz | Longreads | March, 2017 | 16 minutes (4,085 words)

 

My parents had said it aloud many times, and I had shushed them.

I was guilty of sometimes thinking it.

“Just kill yourself, or get killed quickly, and end all the mayhem.”

My older brother had been barely surviving on a destructive path for so long that sometimes I wished he would just finish it off already.

Really. It just sometimes seemed the easier way for him, and for all of us.

I had no idea how much worse his death would actually make things—how alone his death would leave me, as it hastened the additional deaths that would leave me the only remaining member of my family. Read more…

The Restless Ghosts of Baiersdorf

The new entrance gate to the Jewish cemetery in the center of Baiersdorf, a small town in Bavaria. (All photos by Sabine Heinlein unless otherwise noted.)

Sabine Heinlein | Longreads | March 2017 | 25 minutes (6,248 words)

 

David Birnbaum got off the train in Baiersdorf. The Bavarian village 12 miles north of Nuremberg as the crow flies made a pleasant, pastoral impression. Green fields surrounded the railroad station, and men in leather trousers stood in front of traditional timbered houses.

In 2000, Birnbaum, a corporate business development manager, had come all the way from Rechovot, Israel. He had never heard of Baiersdorf until he looked at one of his family trees. His great-great-grandfather, the renowned numismatist Abraham Merzbacher, was born there in 1812, as was another famous relative, the mountaineer and explorer Gottfried Merzbacher. In the first half of the 19th century, the era in which the two men were born, almost one third of Baiersdorf’s 1,400 residents was Jewish.

David Birnbaum’s relatives had left Baiersdorf for various reasons and in all directions. Abraham Merzbacher went to study in Munich. He became a banker and collected one of the largest private Jewish libraries in the world. Gottfried Merzbacher caught wanderlust. He went to explore Central Asia’s Tian Shan mountains, indulging in nature’s “wondrously sweet, flowery alpine valleys… wild gorges… rock chains of unprecedented boldness.” Later, a glacial lake there was named after him. In his expedition “sketches” (available only in German) Merzbacher also wrote that in the magic of this “unworldly solitude (…) the struggles and passions caused by the contrast of people’s real or perceived interests appeared surreal, like phantoms.”

David Birnbaum knocked at the town hall in Baiersdorf’s neat main square. He expected to unearth information about his family by looking at 300- or 400-year-old tax records at the town’s archive, as he had done in other places in Germany. A clerk said that the archive was a complete mess; no way that he’d find anything there. Normally, the clerk disclosed, they don’t even let people go to the Jewish cemetery unescorted. But since Birnbaum had come all the way from Israel and only had a few hours, he could take the big iron key and go to the cemetery which was, unlike other Jewish cemeteries, located right in the center of town. Read more…

Falling in Love with Words: The Secret Life of a Lexicographer

Kory Stamper | Word by Word: The Secret Life of Dictionaries | Pantheon Books | March 2017 | 24 minutes (6,691 words)

 

We’re proud to feature “Hrafnkell,” the first chapter of Word by Word: The Secret Life of Dictionaries, by Kory Stamper. Thanks to Stamper and Pantheon for sharing it with the Longreads community.

* * *

Hrafnkell

On Falling in Love

 

We are in an uncomfortably small conference room. It is a cool June day, and though I am sitting stock-still on a corporate chair in heavy air-conditioning, I am sweating heavily through my dress. This is what I do in job interviews.

A month earlier, I had applied for a position at Merriam-Webster, America’s oldest dictionary company. The posting was for an editorial assistant, a bottom-of-the-barrel position, but I lit up like a penny arcade when I saw that the primary duty would be to write and edit English dictionaries. I cobbled together a résumé; I was invited to interview. I found the best interview outfit I could and applied extra antiperspirant (to no avail).

Steve Perrault, the man who sat opposite me, was (and still is) the director of defining at Merriam-Webster and the person I hoped would be my boss. He was very tall and very quiet, a sloucher like me, and seemed almost as shyly awkward as I was, even while he gave me a tour of the modest, nearly silent editorial floor. Apparently, neither of us enjoyed job interviews. I, however, was the only one perspiring lavishly.

“So tell me,” he ventured, “why you are interested in lexicography.”

I took a deep breath and clamped my jaw shut so I did not start blabbing. This was a complicated answer. Read more…

The Slave Who Outwitted George Washington

The Washington Family, by Edward Savage, c. 1789 / Wikimedia

Erica Armstrong Dunbar | Never Caught: The Washingtons Relentless Pursuit of Their Runaway Slave Ona Judge | Atria / 37 Ink | March 2017 | 19 minutes (5,244 words)

***

MOUNT VERNON

Two years after the death of her owner, Betty learned her mistress was to remarry. She most likely received the news of her mistress’s impending second marriage with great wariness as word spread that Martha Custis’s intended was Colonel George Washington. The colonel was a fairly prominent landowner with a respectable career as a military officer and an elected member of the Virginia House of Burgesses. His marriage to the widowed Martha Custis would offer him instant wealth and the stability of a wife and family that had eluded him.

A huge yet necessary transition awaited Martha Custis as she prepared to marry and move to the Mount Vernon estate, nearly one hundred miles away. For Betty, as well as the hundreds of other slaves that belonged to the Custis estate, the death of their previous owner and Martha’s marriage to George Washington was a reminder of their vulnerability. It was often after the death of an owner that slaves were sold to remedy the debts held by an estate. Read more…

Flâneuse: Women Walk the City in Paris, New York, Tokyo, Venice, and London

Lauren Elkin | Flâneuse | Farrar, Straus and Giroux | March 2017 | 26 minutes (6,613 words)

 

Below is the first chapter from Flâneuse, Lauren Elkin’s incisive hybrid book of memoir, cultural criticism, and social history about the female urban walker, the contemplative, observant, and untold counterpart to the masculine flâneur. Our thanks to Elkin and FSG for sharing it with the Longreads community.

* * *

Flâneuse-ing

Where did I first come across that word, flâneur, so singular, so elegant and French with its arched â and its curling eur? I know it was when I was studying in Paris at university, back in the 1990s, but I don’t think I found it in a book. I didn’t do much required reading, that year. I can’t say for sure, which is to say I became a flâneur before I knew what one was, wandering the streets around my school, located as American universities in Paris must be, on the Left Bank.

From the French verb flâner, the flâneur, or ‘one who wanders aimlessly,’ was born in the first half of the nineteenth century, in the glass-and-steel covered passages of Paris. When Haussmann started slicing his bright boulevards through the dark uneven crusts of houses like knives through a city of cindered chèvre, the flâneur wandered those too, taking in the urban spectacle. A figure of masculine privilege and leisure, with time and money and no immediate responsibilities to claim his attention, the flâneur understands the city as few of its inhabitants do, for he has memorised it with his feet. Every corner, alleyway and stairway, has the ability to plunge him into rêverie. What happened here? Who passed by here? What does this place mean? The flâneur, attuned to the chords that vibrate throughout his city, knows without knowing.

In my ignorance, I think I thought I invented flânerie. Coming from suburban America, where people drive from one place to another, walking for no particular reason was a bit of an eccentric thing to do. I could walk for hours in Paris and never ‘get’ anywhere, looking at the way the city was put together, glimpsing its unofficial history here and there, a bullet in the façade of an hôtel particulier, leftover stencilling way up on the side of a building for a flour company or a newspaper that no longer existed, which some inspired graffiti artist had used as an invitation to add his own work, a row of cobblestones revealed by roadworks, several layers below the crust of the current city, slowly rising ever upward. I was on the lookout for residue, for texture, for accidents and encounters and unexpected openings. My most meaningful experience with the city was not through its literature, its food, or its museums; not even through the soul-scarring affair I carried on in a garret near the Bourse; but through all that walking. Somewhere in the 6th arrondissement I realised I wanted to live in a city for the rest of my life, and specifically, in the city of Paris. It had something to do with the utter, total freedom unleashed from the act of putting one foot in front of the other.

I wore a groove into the Boulevard Montparnasse as I came and went between my flat on the Avenue de Saxe and school on the rue de Chevreuse. I learned non-textbook French from the names of the restaurants in between: Les Zazous (named for a kind of jazzy 1940s hepcat in a plaid blazer and a quiff), Restaurant Sud-Ouest & Cie, which taught me the French equivalent of ‘& co,’ and from a bakery called Pomme de pain I learned the word for ‘pinecone,’ pomme de pin, though I never learned why that was a pun worth making. I bought orange juice on the way to class every day at a pretzel shop called Duchesse Anne and wondered who she was and what was her relationship to pretzels. I pondered the distorted French conception of American geography that resulted in a TexMex restaurant called Indiana Café. I walked past all the great cafés lining the boulevard, La Rotonde, Le Sélect, Le Dôme, and La Coupole, watering holes to generations of American writers in Paris, whose ghosts hunched under café awnings, unimpressed with the way the twentieth century had turned out. I crossed over the rue Vavin, with its eponymous café, where all the cool lycéens went when they got out of school, assertive cigarette smokers with sleeves too long for their arms, shod in Converse sneakers, boys with dark curls and girls with no make-up. Read more…

The Race to the Bottom of the Sugar Bowl

brown and white sugar cubes
Photo by minjungkim (CC BY-ND 2.0)

Beth Kowitt, in Fortune, explores food manufacturers’ race to find a sugar stand-in that ticks all the boxes: cheap, “natural” (i.e., plant-based), and actually tastes like sugar. Amid the science, stevia leaves, and sucralose, she takes a step back: if sugar is such a health hazard, why don’t we just… eat less sugar?

There seems to be an obvious solution to all of this that would be much easier for everyone: Why not just eat less sugar? “As we move away from sugar, we are facing this dilemma that nothing tastes like sugar,” says consultant Woo. We know, after all, that our expectations are not set by nature. In the U.S. products tend to be sweeter than in Europe. For example, a liter-size bottle of American Dr ­Pepper has 108 grams of sugar, vs. about 73 grams for the U.K. equivalent. Why not just drop the threshold in the U.S. market too?

Several of the big food and beverage manufacturers have pursued this path, vowing to cut sugar in their products. Coca-Cola says it has already reduced it in more than 200 of its sodas. For its part, PepsiCo has committed that by 2025, at least two-thirds of its volume will have 100 calories or fewer per 12 ounces. (A can of Pepsi has 150 calories, for example.) General Mills has begun slashing sugar in its cereals and yogurt. Nestlé and Dr Pepper Snapple have made pledges of their own.

The challenge stems in large part from what the rest of the market is doing. “They’re afraid that consumers will taste 20% lower sweetness and go to a competitor,” says DuBois. Paul Bakus, Nestlé’s president of corporate affairs, told me that the company has to walk a narrow line between being nutritionally superior to the rest of the market and not sacrificing taste. “We want to reduce sugar where possible as long as we don’t put ourselves at a competitive disadvantage,” he says. “How do you compete if your competitors aren’t following the process or rules or guidelines?”

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How David Bowie Came Out As Gay (And What He Meant By It)

Simon Reynolds | Shock and Awe: Glam Rock and Its Legacy, from the Seventies to the Twenty-first Century | Dey Street Books| October 2016 | 19 minutes (5,289 words)

 

Below is an excerpt from Shock and Awe, by Simon Reynolds.

* * *

People like Lou and I are probably predicting the end of an era … I mean that catastrophically.
Any society that allows people like Lou and me to become rampant is pretty well lost.

On Sunday afternoon, 16 July 1972, David Bowie held a tea-time press conference at the Dorchester, a deluxe five-star hotel on London’s Park Lane. Mostly for the benefit of American journalists flown in to watch him and his new backing band, The Spiders from Mars, in action, the event was also a chance to show off Bowie’s new ‘protégés’, Iggy Pop and Lou Reed. They had – separately – made their UK live debuts on the two preceding nights, at the exact same venue, King’s Cross Cinema.

Glammed up in maroon-polished nails and rock-star shades, Reed sashayed across the second-floor suite and kissed Bowie full on the mouth. Sitting in the corner, Iggy also displayed a recent glitter makeover, with silver-dyed hair, eye make-up and T. Rex T- shirt. Reed, Iggy and Bowie would later pose for the only known photograph of the threesome together, Bowie looking resplendent in a flared-cuff Peter Pan tunic made from a crinkly, light-catching fabric. That was just one of three outfits he wore that afternoon – surely the first time in history a rock’n’roll press conference involved costume changes.

During a wide-ranging and somewhat grandiloquent audience with the assembled journalists, Bowie declared: ‘People like Lou and I are probably predicting the end of an era … I mean that catastrophically. Any society that allows people like Lou and me to become rampant is pretty well lost. We’re both pretty mixed-up, paranoid people, absolute walking messes. If we’re the spearhead of anything, we’re not necessarily the spearhead of anything good.’ What a strange thing to announce – that you’re the herald of Western civilisation’s terminal decline, the decadent symptom that precedes a collapse into barbarism or perhaps a fascist dictatorship. But would an ‘absolute walking mess’ really be capable of such a crisply articulated mission statement? There’s a curious unreality to Bowie’s claims, especially made in such swanky surroundings. Yet the reporters nodded and scribbled them down in their notepads. Suddenly Bowie seemed to have the power to make people take his make-believe seriously … to make them believe it too. Something that in the previous eight strenuous years of striving he’d never managed before, apart from a smatter of fanatical supporters within the UK entertainment industry.

Some eighteen months before the Dorchester summit, the singer had looked washed-up. Deserted by his primary collaborators Tony Visconti and Mick Ronson, he put out the career-nadir single ‘Holy Holy’. (Can you hum it? Did you even know it existed?)

Yet a little over a year later, Bowie had everybody’s ears, everyone’s eyes. His fortunes had transformed absolutely: if not the biggest star in Britain, he was the buzziest, the focus of serious analysis in a way that far better-selling contemporaries like Marc Bolan and Slade never achieved. No longer a loser, he had somehow become the Midas man, a pop miracle-worker resurrecting the stalled careers of his heroes, from long-standing admirations like Lou Reed to recent infatuations like Iggy Pop and Mott the Hoople. Sprinkling them with his stardust, Bowie even got them to change their appearance in his image. There was talk of movies and stage musicals, the sort of diversification that’s tediously commonplace in today’s pop business, but back then was unusual and exciting.

‘People look to me to see what the spirit of the Seventies is,’ Bowie said to William S. Burroughs in a famous 1974 dialogue convened by Rolling Stone. This was not boasting, just the simple truth. How did Bowie manage to manoeuvre himself into place as weathervane of the zeitgeist? The battle was not won on the radio airwaves or at record-store cash registers. There are bands from the early seventies who sold millions more records than Bowie ever did, but they never came near to having the high profile he had at the time and are barely remembered today. Bowie’s theatre of war was the media, where victory is measured in think pieces and columns, controversy and the circulation of carefully chosen, eye-arresting photographs. Read more…

Trilby, the Novel That Gave Us ‘Svengali’

A scene from the 1931 film Svengali. Via Wikimedia Commons.

Emma Garman | Longreads | February 2017 | 6 minutes (1,788 words)

In the fall of 1894, a New Jersey reader wrote to George du Maurier, the Franco-British author and satirical cartoonist whose Harper’s Monthly serial, Trilby, had just come out as a novel. The concerned correspondent asked that his mind be put to rest regarding the decorousness of relations between Trilby, the young heroine, and musical genius Svengali, under whose hypnotic spell she becomes an overnight opera sensation. Du Maurier replied politely but briefly: “I beg to say that you are right about Trilby. When free from mesmeric influence, she lived with him as his daughter, and was quite innocent of any other relation.” His assurance was published in The Argonaut, a San Francisco weekly, thus alleviating any similar fears for the girl’s reputation among that paper’s readership. In Brooklyn, meanwhile, a woman had a disagreement with her husband over Trilby’s morals, culminating in her smashing an earthenware jar over his head. Luckily for the woman, the injured party declined to give evidence in court. Perhaps he appreciated that when it came to Trilby, emotions ran high.

Irish-Scotch-French model and laundress Trilby O’Ferrall was partly based on real women, including a 17-year-old girl, nicknamed Carry, whom du Maurier and his friend Felix Moscheles knew as art students—and amateur mesmerists—in Belgium in the late 1850s. With her “rich crop of brown hair, very blue inquisitive eyes, and a figure of peculiar elasticity,” Carry modeled nude for them and allowed herself to be hypnotized. Her soul, Moscheles later claimed, “was steeped in the very essence of Trilbyism.” Du Maurier’s granddaughter, the novelist Daphne du Maurier, concurred: “Carry . . . had the same camaraderie, the same boyish attraction, the same funny shy reserve.” Another inspiration was Anna Bishop, an opera star reputed to be in sinister thrall to her older lover-manager, the French harpist and composer Robert Nicolas-Charles Bochsa. In 1839, Bishop caused a scandal by leaving her husband for Boscha, and to his musical accompaniment, the legend went, she sang as she never had before. Read more…