If it’s not for sale here, Nicaraguans say, then you can’t buy it anywhere.
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The Believer Interview: Ice Cube
Linda Saetre | The Believer | 2004 | 26 minutes (6,574 words) The below interview is excerpted from The Believer’s new book, Confidence, or the Appearance of Confidence: The Best of the Believer Music Interviews. Thanks to The Believer for sharing this with the Longreads community. * * * ‘Music Is a Mirror of What […]
Why Do So Many People Pretend to Be Native American?
On Iron Eyes Cody and “the tribe of the Wannabe.”
Without Chief or Tribe: An Expat’s Guide to Having a Baby in Saudi Arabia
Nathan Deuel | Friday Was the Bomb | May 2014 | 21 minutes (5,178 words) For our latest Longreads Member Pick, we’re thrilled to share a full chapter from Friday Was the Bomb, the new book by Nathan Deuel about moving to the Middle East with his wife in 2008. Deuel has been featured on […]
Grandma Gatewood’s Walk: The Woman Who Saved the Appalachian Trail
“There were a million heavenly things to see and a million spectacular ways to die.”
How to Fail in Business While Really, Really Trying: The True Story of J.C. Penney
This week, we’re thrilled to share a new Longreads Member Pick from Fortune magazine. “How to Fail in Business While Really, Really Trying” is Jennifer Reingold’s definitive account of what really happened inside J.C. Penney—from the dramatic reinvention of the company, led by new CEO Ron Johnson, to its disastrous unraveling (and Johnson’s firing) less […]
How to Fail in Business While Really, Really Trying: The True Story of J.C. Penney
Jennifer Reingold | Fortune | March 2014 | 29 minutes (7,108 words) Download as a .mobi ebook (Kindle) Download as an .epub ebook (iBooks) When you find a savior, you don’t quibble over details. So it was that J.C. Penney, the long-stagnating mid-tier department store chain, announced in June 2011 that it was hiring Ron […]
How to Write About Tax Havens and the Super-Rich: An Interview with Nicholas Shaxson
Last year Shaxson published a Vanity Fair article, “A Tale of Two Londons,” that described the residents of one of London’s most exclusive addresses—One Hyde Park—and the accounting acrobatics they had performed to get there.
How In-N-Out Withstood Competition By Not Changing Anything and Taking Care of Employees
Under her three-year tenure, In‑N‑Out has expanded—cautiously—into Texas, a move she says has been in the works for a decade. That foray brought one rare, considerably less-than-daring change to the company’s formula: It added iced sweet tea to the menu. “We knew that everybody loves sweet tea there,” Snyder explains. “It’s not that hard. We […]
