An inside look at how banks jockey for “left lead” status on an IPO—especially one as big as Facebook’s: “For the past couple of decades, Goldman Sachs and Morgan Stanley have ruled the tech IPO business, with one of the firms serving as lead manager on most of the hottest deals. “Goldman took Microsoft, Yahoo, […]
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The Maturation of the Billionaire Boy-Man
[Not single-page] Facebook staffers once told Mark Zuckerberg he needed to take “CEO lessons.” How Zuckerberg responded, and what it means for Facebook leading up to its IPO: “‘Basically, there are two ways to build an organization,’ a former Facebook employee explains. ‘You can be really, really good at hiring, or you can be really, […]
Is an ESPN Columnist Scamming People on the Internet?
The story of a mysterious sports writer, her business partners, and an alleged plot to co-opt an NBA fan’s Facebook page: “Phillips kept up her correspondence with Ben, the 19-year-old college student and creator of the NBA Memes Facebook page. She said he could make up to as much as $1,000 per post as a […]
The Case Against Google
An explainer on Google’s challenges with privacy, its competition with Facebook and Twitter, and two big questions: Is search no longer central to its mission? And are Google’s recent moves “evil” by its early company standards? “It’s hard to understand how Google could screw up its core product like that. But there’s a remarkably simple […]
BuzzFeed, the Ad Model for the Facebook Era?
Inside the social media factory created by former Huffington Post cofounder Jonah Peretti—how they’ve cracked viral content, invested in original content, and made money: “At around 5 p.m., Stopera published ’48 Pictures That Perfectly Capture the ’90s’ on BuzzFeed. ‘These pictures are all that and a bag of chips!’ he wrote at the top of […]
Twitter, the Startup That Wouldn’t Die
Inside CEO Dick Costolo’s efforts to perfect the company’s revenue model and compete with Google and Facebook for ad dollars: “Twitter still makes money with licensing deals—Microsoft pays to get a real-time feed of tweets for its search engine, Bing. But Costolo firmly established the company’s primary identity as a communications tool that lets advertisers […]
Is Anne Marie Rasmusson Too Hot to Have a Driver’s License?
More than 100 police officers from 18 different agencies accessed the driver’s license records of Rasmusson, a former officer. She’s now suing for invasion of privacy: “Rasmusson’s lawsuit, which will be filed in the coming weeks, alleges that not only was her privacy compromised, but that her story is merely a symptom of a larger […]
The Curse of ‘Cow Clicker’: How a Cheeky Satire Became a Videogame Hit
It’s a Facebook game called Cow Clicker, and it’s unlike anything Bogost ever made before, a borderline-evil piece of work that was intended to embody the worst aspects of the modern gaming industry. He meant Cow Clicker to be a satire with a short shelf life. Instead, it enslaved him and many of its players […]
Why Americans Won’t Do Dirty Jobs
In the weeks since the immigration law took hold, several hundred Americans have answered farmers’ ads for tomato pickers. A field over from where Juan Castro and his friends muse about the sorry state of the U.S. workforce, 34-year-old Jesse Durr stands among the vines. An aspiring rapper from inner-city Birmingham, he wears big jeans […]
The Code of the Winklevii
More people now recognized the Winklevosses as either themselves or a recently cloned Armie Hammer, and Felipe assumed the proprietary grandeur of a Victorian circus impresario before some engagingly deformed beast. “These are the ones who came up with the idea for the Facebook, but had it stolen from them,” he explained to one and […]
