Fortune writer Beth Kowitt reports on the packaged-food industry’s response to an existential crisis: Shoppers are seeking alternatives they deem healthier and more authentic than legacy brands. In addition to selling fruit and veggie drinks, Bolthouse grows and packages fresh carrots—an old-fashioned, weather-sensitive farming business that Morrison suspected would be a turnoff for any packaged-goods […]
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Posted inNonfiction, Quotes
Trouble in the Bloomberg Solar System
The Bloomberg was often seen inside the company it built as a sort of heavenly body. Dan Doctoroff likened it to the sun, a “life-giving force” that sustains its orbiting planets of business and media ventures. The CEO kept a model of the solar system near his desk, with a tiny replica of The Bloomberg […]
Posted inNonfiction, Story, Unapologetic Women
Unchain My Heart: On the Emotional Effectiveness—and Lingering Sexism—of Jewish Divorce
Sari Botton explores the dark side of a tradition that has for millennia subverted women’s rights.
Posted inEditor's Pick
Among the Reindeer
A woman running a media consultancy in New York takes a DNA test and learns that she is descended from the Sami people, who herd reindeer in the Arctic Circle.
Posted inNonfiction
Science, Chance, and Emotion with Real Cosima
Through her work on clone-thriller Orphan Black, science consultant Cosima Herter has helped open our eyes to the possibilities and perils of synthetic biology and the pursuit of genetic perfection.
Posted inNonfiction, Reading List, Top 5
The Top 5 Longreads of the Week
Below, our favorite stories of the week. Kindle users, you can also get them as a Readlist. Sign up to receive this list free every Friday in your inbox. * * * 1. A Brand New World In Which Men Ruled Jodi Kantor | The New York Times | December 23, 2014 | 27 minutes […]
Posted inNonfiction, Quote Posts, Quotes
Unlocking the Secrets of Egypt with Tutankhamun's DNA
THE TOMB IS DRY AND HOT. Opposite looms the gowned shape of Hawass, who is scrutinizing Gad’s every move; squeezed into the corner is Discovery’s film crew. Gad tries to hide his nerves. He knows that the others doubt his ability, and for good reason: he has little practice working with mummies. Back in his Cairo […]
Posted inMember Pick, Nonfiction
The Walkable Multiverse According to Charles Jencks
On an abandoned mining site in Scotland, an architectural theorist attempts to bring the mysteries of the cosmos to life on Earth.
Posted inNonfiction, Story
Science, Chance, and Emotion with Real Cosima
Through her work on clone-thriller Orphan Black, science consultant Cosima Herter has helped open our eyes to the possibilities and perils of synthetic biology and the pursuit of genetic perfection.
