On the disappearance of the Wilson Quarterly:
The subject line worried me. “The Wilson Quarterly’s Final Happy Hour,” it said. Even the rosiest interpretation—that they’d decided, say, to discontinue their occasional get-togethers—was troubling. A link to an online invitation appeared below. The editors had completed the winter 2014 issue, a best-of collection drawn from “four decades of classic essays.” A few particulars followed and then the bad news, withheld for a bit, the way people do: “This will be our final quarterly issue,” they said.
After ten years of selling its slick, globalist vision of sophistication to the world’s elites, Monocle has implemented a redesign, though it’s subtle in voice and vision. At The New Republic, writer Kyle Chayka sizes up a magazine made for the world’s 1%, to see what Monocle represents, how it has shaped or been shaped by the world, and what our era of increasing nationalism holds for heavily sponsored-content that flattens nations into one continuous business and vacation opportunity.
With the recent redesign, some glimmers of political reality are beginning to enter the magazine’s editorial voice. The new page layouts are more text-heavy, with longer articles and fewer glossy photos and twee spot illustrations. The content has a new seriousness, though it remains ever-optimistic. In an interview for the March issue, the CEO of Lufthansa says he is confident that globalization “cannot be stopped or slowed down, even though some people are trying hard.” The president of Portugal, adopting the vocabulary of a start-up founder, pitches his country as “a platform between cultures, civilizations, and seas.” (“We were an empire,” he reassures readers, “but not imperialistic.”)
Monocle views the world as a single, utopian marketplace, linked by digital technology and first-class air travel, bestridden by compelling brands and their executives. Diversity is part of the vision—the magazine’s subjects are from all over the world, and its fashion models come in every skin color—but this diversity is presented, in a vaguely colonialist way, more as a cool look to buy into than a tangible social ideal. Cities and countries are written up as commodities and investment opportunities rather than real places with intractable problems that require more than a subsidy to resolve. If London is too expensive, Brûlé proposes, why not found your next business in Lisbon, or Munich, or Belgrade? If you don’t, someone else will, and you might just get priced out again.
The magazine doesn’t idealize homogeneity of race or gender norms, but rather a global sameness of taste and aspiration. Every Monocle reader, regardless of where they live or work, should want the same things and seek them out wherever they go in the world, forming an identity made up not of places or people but of desirable products: German newspapers, Thai beach festivals, Norwegian television. The end result of this sameness is that a country can pitch itself to the monied Monocle class simply by adopting its chosen signifiers, or hiring Winkreative to do it for them in a rebranding campaign. In this way, the magazine warps the real world in its own editorial image.
Last month, the City and Regional Magazine Association, a membership-based body of local magazines and alt-weeklies, announced the winners of its annual awards. This year, Texas Monthly, Portland Monthly, and Sarasota Magazine won overall excellence awards in their respective categories.
Local and regional periodicals fill an important space in the media ecosystem; voices rooted in the sights and sounds of a place can reveal the complexity of what’s really happening in an area. We all know by now that our time is one where the press is imperiled and the pursuit of truth is threatened. There is commercial pressure on journalists due to a fragmented marketplace, and mergers, acquisitions, and consolidations that have shorn staff sizes and budgets. As we have said before, it is important to support their work.
In honor of the awards, we compiled a few local and regional deep cuts, including some of the winning pieces from CRMA publications. What do they have in common? A rigorous approach to the truth, a convergence of the of the personal and political, implicit — and some explicit — calls to action, and excellent writing.