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The Top 5 Longreads of the Week

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This week, we’re sharing stories from Ronan Farrow, Diana Nyad, Rachel Monroe, Ross Andersen, and Teresa Mathew.

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The Business of Building a Country’s Brand

AP Photo/Sergei Grits

Flipping through a magazine — if you’re like me and still do that — you’ll often encounter a colorful advertisement beckoning you to visit some place like Montenegro or Switzerland. “Belarus,” the slogan says. “Hospitality beyond borders.” But do you even know where Belarus is? What images does its name conjure? At The GuardianSamanth Subramanian tells the story of a whole sector of the marketing industry outside tourism, whose machinations remain invisible to consumers, but whose work shapes our opinions about place.

Many people associate Mexico with drugs, China with pollution, and Russia with spies and snow, but each country has so much more to offer than those social ills. A host of marketing firms now work with nations, regions and cities to sculpt their public image, crafting an identity that either polishes preexisting rough edges, or builds one from scratch from history, character and potential. To attract visitors, a place must be safe and full of activities, but tourism is not rebranding’s only objective. Some places want to reposition themselves on the map of public opinion. They want to increase their status and respect among their neighbors. Many want foreign investment, and to attract business, they must appear flourishing and stable.

Nation-building requires more than writing taglines and designing logos. It requires psychology, and firms can conduct years worth of research and interviews to identify how to fix image problems or make places like Primorsky Krai visible in the first place. As with all marketing, some part of the image is a lie, and branding’s inherent manipulations don’t always work. Example A: Gaddafi’s Libya. As Subramanian asks in his piece: What makes a nation a nation?

Of all their projects, the Grands are proudest of Tatarstan, which has bolstered their reputation among the people who run Russia’s regional governments. The government of Tatarstan, a republic of around 4 million people in south-western Russia, was convinced it wasn’t getting the recognition it deserved, either in Moscow or overseas. In 2013, they hatched a plan to promote the region’s heritage.

When Instid was hired, the government merely wanted a thick book, with glossy photos and text about the artefacts in Tatarstan’s museums. The Grands expanded this meagre vision. They reached into the period of the Bulgar kings, who ruled this region between the seventh and 13th centuries, and distilled a set of attitudes and values that had persisted into modern-day Tatarstan. The people were perfectionists, the Grands decided. They honed their skills and craftsmanship continuously, they were competitive, and valued pragmatism; they also bore a sense of loss about their past, and they prized the material over the spiritual or the intangible.

The products of such study – lessons from medieval history, or patter about “mastery,” “decisiveness” and “speed” – can seem amorphous, or even concocted. But they lent structure to some of Tatarstan’s initiatives, Alex Grand said. Schools and universities folded these cues into their syllabuses; architects based blueprints on them. In their annual reports, government officials took to naming sections after the values the campaign celebrated. The tourism sector, which was never encouraged as warmly as industry, received a dose of state enthusiasm: its own ministry, more funds, better training.

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When a Mother and Daughter Reverse Roles

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Marlene Adelstein | Longreads | November 2017 | 8 minutes (2,061 words)

Recently my boyfriend and I became completely absorbed in a PBS nature documentary about baby sea otters separated from their mothers in Monterey Bay, and the group of passionate scientists whose mission it was to rescue and rehabilitate them. One particular pup, a bundle of brown fur, dark soulful eyes and long whiskers, whom the scientists named 501, was weak and sickly and couldn’t groom or forage for food, crucial tasks its mother would normally perform. So the scientists took the pup to their research facility to nurse the orphan back to health.

At the rehabilitation lab, handlers wore dark ponchos and faceless Darth Vader-like welder’s masks so the otters wouldn’t become attached to them. Eventually the trainers brought in Tula, an older rescued otter, to act as a surrogate mother. Tula spent months teaching 501 essential otter skills, like how to roll, lick and rub her thick fur to keep buoyant and waterproof. After a few months, the trainers motored out to a protected cove on the Monterey coastline called Elkhorn Slough, a popular otter hang-out, and released 501 into the bay. As the pup swam off without her real mother, without her surrogate, and without her human mask-wearing protectors, I began to sniffle.

“Sweetie, are you crying?” my boyfriend asked.

“Me? No,” I lied as a wave of otter worry washed over me.

“The otter’s been trained to survive,” he said. “She’ll be okay. She was meant to live in the wild.” I knew all this but still, there I was, blubbering over a sea otter. How would 501 manage without her surrogate mother? Would she remember how to lick and roll? Would she find other otters? Would she survive?

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The He’s-Got-to-Be-the-Help-Because-He’s-Brown Mistake

Lithub has a searing personal essay by poet Patrick Rosal — an excerpt of We Wear the Mask: 15 True Stories of Passing in America, edited by Brando Skyhorse and Lisa Page. The piece is framed as a letter to a white woman who mistook him for a server at the black-tie National Book Awards gala, which he had attended in support of a friend who was being honored.

The experience prompts him to reconsider his choice of a $90 suit for the occasion, and also to reflect on the kinds of mistakes white people often make about people of color — in this case what he calls “the He’s-Got-to-Be-the-Help-Because-He’s-Brown Mistake.”

After the first round of drinks, after introductions and small talk with my tablemates, after the courses of salad and soup, I stand up, excuse myself, and walk across the swanky hall, winding my way through the other big round tables to find my way toward one of my dear friends, who is among tonight’s honorees. And you—sitting at a table not far from where my homeboy is sitting—stand up too. Surely, by the way you crane your neck forward and to the side, stepping slightly left into my path just enough to intercept me, I must know you from somewhere else, right? I lift my chin a little to see if I can link a name to your face. And surely you think you know me too, don’t you? I’ve traveled only from the other side of the room to walk toward you and for you to walk toward me. But doesn’t something break just then, when you and I approach? All the festive shimmering in the space. These eyes. This face. I think I’m even smiling now, when you point back at your seat to tell me you need a clean linen to dab the corner of your mouth. You need a knife for the beef cheeks. A refill of your cabernet. Maybe you need me to kneel down and shim one of the table legs to keep it from bobbing.

So this is how you and I have been walking toward each other maybe this entire time.

When at first I don’t respond, maybe you think it’s too loud for me to hear you clearly. Or maybe you think my English isn’t too good—for you ask me the same thing once more before you clip your request short and say: “You’re one of the servers, right? . . . You’re with the servers? . . .” And I stand there absolutely still so we might stare at each other for one long second exactly like that. “You’re not with them?” You are pointing at the line of workers in white jackets and bow ties, a tray hoisted over some of their shoulders. That’s when my face gets unfixed quick. I twist the whole thing—top right eyebrow to bottom left lip. I crinkle the bridge of my nose and suck my teeth once before I blow out a pffffh! You open your mouth and maybe if there were not the thousands around us chattering, pricking each other with their literary wit, the fine chime of restaurant china like a four-hour avalanche of muted porcelain, I think I might hear you whisper, “Oh . . .” You spin on one heel and dash back to your chair.

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An Unapologetic Plea for Your Help Funding More Personal Essays

I was going to begin this post by apologizing to anyone who follows me on Twitter for the way in which my feed has, for the past two weeks, read like a non-stop public radio fund drive.

Then I remembered that a) I am the person who added the Unapologetic Women story category here at Longreads, in part to help me check myself in this regard, and b) I have zero regrets for spreading the word about our current member drive, through which we’re trying to raise $25,000 not only for original journalism by great reporters like Alice Driver, but also for personal essays.

In some corners of the internet, personal essays are derided as frivolous and narcissistic, but I couldn’t disagree more. I find personal narratives to be deeply compelling and important. I believe they can be as effective as hard reporting in conveying important ideas, and sometimes even more so in terms of opening people’s minds by engendering empathy, first for the person telling the story.

I consider myself very fortunate to serve as Essays Editor for a publication that recognizes the value of personal essays, pays writers fairly for them, and makes room in its editorial calendar for at least two of them each week.

Member support — which WordPress.com is matching times three! — makes this possible. (All the money in Longreads’ story fund goes toward paying writers, illustrators, photographers, copyeditors and fact-checkers.)

While it’s difficult to single out particular essays as favorites, or most important, in the interest of possibly persuading some of you to contribute, I’d like to point to a few that have made me especially proud to have the opportunity to do this work and be part of the incredible Longreads team. Read more…

How Does It Feel? An Alternative American History, Told With Folk Music

Daniel Wolff | Grown-Up Anger: The Connected Mysteries of Bob Dylan, Woody Guthrie, and the Calumet Massacre of 1913 | Harper| June 2017 | 18 minutes (4,937 words) 

This story is recommended by Longreads contributing editor Dana Snitzky.

* * *

An alien way of life.

You could say the silence started in Calumet in 1913. Word spread that the doors opened inward, that no one was to blame. What followed was a great quiet, a hundred years of agreed-upon untruth.

Or you could say it began just afterward, during the patriotic rush of the First World War and the Palmer Raids that followed. The Wobblies were crushed, the call for a workers’ alternative stilled.

Or you could say it began after the Second World War. If you see the two global conflicts as a single long realignment of power, then after America emerged as a superpower, its century-long Red Scare kicked back in with a vengeance. That’s how Elizabeth Gurley Flynn saw it. She traced the “hysterical and fear laden” atmosphere of the late 1940s back to when she was a union maid visiting Joe Hill in prison. “Now,” she said, “it is part of the American tradition.” In other words, once the nation of immigrants had defined itself, had determined an American Way, it also established the opposite: an Un-American Way.

In 1918, it was the U.S. Senate’s Overman Committee investigating Bolsheviks. In 1930, the Fish Committee looked into William Z. Foster and other communist influences. Eight years later, it was the establishment of the House Committee on Un-American Activities, which continued to operate through the fifties. “The real issue,” as HUAC’s first chairman, Martin Dies, put it, was “between Americanism on the one hand and alienism on the other.”

No one did more to define the Un-American than J. Edgar Hoover. His career began in 1917 jailing “disloyal aliens” as part of President Woodrow Wilson’s Justice Department. Soon Hoover was in charge of carrying out the Palmer Raids. By 1924, he was head of the nation’s Federal Bureau of Investigation. When he appeared before the Senate Internal Security Committee in 1948, he testified to “some thirty-five years of infiltration of an alien way of life in what we have been proud to call our constitutional republic.” That math put the beginning of the infiltration—and the silence—in 1913.

Hoover testified as the Popular Front was making one last national effort. Henry Wallace, former vice president under FDR, had mounted a third-party run for the presidency. Seeing little difference between Democrat Harry Truman and Republican Thomas Dewey, Wallace vowed to establish “the century of the common man.” That included expanded health care, the nationalization of the energy industry, and cooperation with Russia instead of Cold War. Attacking what he called the Red Scare “witch hunt,” Wallace proclaimed, “those who fear communism lack faith in democracy.”

What was left of the Popular Front rallied around him. Alan Lomax headed up a “musical desk” and brought in Guthrie, Seeger, Hays, and others. People’s Songs churned out tunes, including a fiddle-and-guitar blues by Guthrie: “The road is rocky, but it won’t be rocky long / Gonna vote for Wallace: he can righten all our wrongs.” Read more…

Mexico’s Manufacturing Sector Will Survive With or Without America

AP Photo/Ivan Pierre Aguirre

In the late 1960s, Jaime Bermúdez Cuarón, an engineer from a wealthy family, decided to build factories on his cotton fields in northern Mexico. Over time, he, low wages and trade agreements helped turn Juárez into a city of 400 factories that employ 300,000 people, and gave rise to similar industrial areas along the border. People call Cuarón the godfather of Mexico’s manufacturing sector.

At Bloomberg Businessweek, Lauren Etter tells Cuarón’s story and the way American manufacturers came to rely so heavily on Mexico’s factories, called maquiladoras, to build everything from medical devices to car parts. Trump called NAFTA “the worst trade deal ever made,” but Juárez’s industries are starting to rely less on America as they used to, so Cuarón believes Mexico will fare well despite president Trump’s loco rhetoric about border walls and NAFTA.

Martinez says the city is undergoing perhaps one of the most uncertain periods in its history. And that largely has to do with a man to the north.

Maquiladoras haven’t been a direct topic of the recent Nafta negotiations, but the industry is in the crosshairs of the administration, whose trade delegation argues that Mexico’s low wages and poor working conditions create unfair competition for American business. Even the slightest upward adjustment to wages in the maquiladoras or tweak in labor laws could threaten the industry’s advantages. But Juárez has strengths it lacked even a few years ago. Companies around the world are constantly prowling for lower production costs, and it’s now cheaper to hire a worker in Mexico than in China. In 2000, Chinese workers earned half of what Mexican workers did, adjusted for productivity. By 2014, Mexico’s adjusted labor costs were 9 percent lower than China’s, according to an analysis by the Boston Consulting Group.

For decades almost every maquiladora in Juárez was owned by a U.S. company. Today the figure is 63 percent. Japanese companies own 8 percent, German companies 7 percent. Other owners are from China, France, South Korea, Malaysia, Sweden, and Taiwan, according to María Teresa Delgado, president of Index Ciudad Juárez, a trade group that represents the maquiladora industry. “The Trump experience, it really opened our eyes,” she says. “At first we were all kind of nervous because we thought the world would come to an end. But there is a bright side to every dark side, and that’s what we found out. … We’re more global than we were a few years ago.”

 

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We Should Be Talking About the Effect of Climate Change on Cities

The aftermath of Hurricane Harvey in Houston. Photo: Getty Images.

Ashley Dawson | Extreme Cities: The Peril and Promise of Urban Life in the Age of Climate Change | Verso | October 2017 | 17 minutes (4,461 words) 

This story is recommended by Longreads contributing editor Dana Snitzky.

* * *

An utter transformation of human habitation across the globe within one generation.

Milestones on the road toward climate chaos are all too frequent these days: in 2015, the Manua Loa Observatory in Hawaii reported that the daily mean concentration of CO2 in the atmosphere had surpassed 400 parts per million (ppm) for the first time; each year Arctic sea ice levels grow lower and lower; permafrost in areas like Siberia and Alaska is melting, releasing dangerous quantities of methane into the atmosphere; and each year brings more violent storms and more severe droughts to different parts of the world. Indeed, news of apocalyptic climate-related events is so manifold that it can feel overwhelming, producing a kind of disaster fatigue. One recent announcement merits particular attention, however: in the summer of 2014, a team of NASA scientists announced conclusive evidence that the retreat of ice in the Amundsen Sea sector of West Antarctica had become unstoppable. This melting alone, they concluded, will drive global sea levels up by over 1 meter (3 feet). As the Pine Island, Thwaites, and other glaciers of the Amundsen Sea sector collapse into the ocean, the effect is expected to be like a cork removed from a bottle of champagne: the ice the glaciers held back will rush rapidly into the sea, and the entire West Antarctic ice sheet will collapse. Sea levels will consequently rise 3 to 5 meters (10–16 feet). In addition, it was recently discovered that the same process that is driving this collapse, the intrusion of warmer ocean water beneath the glaciers in West Antarctica, is also eroding key glaciers in East Antarctica. The East Antarctic ice sheet contains even more ice than the western sheet: the Totten glacier alone would account for 7 meters (23 feet) of sea level rise. As if this weren’t bad enough news, a similar process of melting is also taking place in Greenland, where fjords that penetrate far inland are carrying warm water deep underneath the ice sheet.

These reports overturn long-held assumptions about the stability of Greenland’s glaciers: until recently, scientists had predicted that Greenland’s ice sheet would stabilize once the glaciers close to the warming ocean had melted. The discovery of ice-bound fjords reaching almost sixty-five miles inland has major implications since the glacier melt will be much more substantial than anticipated. The Antarctic and Greenland ice sheets combined contain over 99 percent of the Earth’s glacial ice. If they were to melt completely, they would raise global sea levels a virtually inconceivable 65 meters (200 feet). Although it remains unclear exactly how long the disintegration of these ice sheets will take, the implications of such melting for the world’s coastal cities are stark, and still almost totally unacknowledged by the general public. As Robert DeConto, co-author of a recent study that predicts significantly faster melt rates in the world’s largest glaciers, points out, we’re already struggling with 3 millimeters per year of sea level rise, but if the polar ice sheets collapse, “We’re talking about centimeters per year. That’s really tough. At that point your engineering can’t keep up; you’re down to demolition and rebuilding.”

Shockingly, few orthodox scientific predictions of sea level rise have taken the disintegration of the Antarctic and Greenland ice sheets into consideration. The latest report by the Intergovernmental Panel on Climate Change (IPCC), for example, projects a high of three feet of sea level rise by 2100, but this prediction does not include a significant contribution from the West Antarctic ice sheet. Like the IPCC’s projection for Arctic sea ice collapse, which has moved up from 2100 to 2050 in the latest report, this prediction is clearly far too low. What explains such gross miscalculations? The protocols of scientific verifiability provide a partial explanation. The general public has urgently wanted to know, after city-wrecking hurricanes like Katrina and Sandy, whether the devastation was caused by climate change. But unfortunately scientists have until quite recently been unable to make direct links between particular extreme weather events and climate change in general. This, as environmental philosopher Dale Jamieson puts it in Reason in a Dark Time, would be like saying that a specific home run is “caused” by a baseball player’s batting average. If scientists are becoming less reticent to make these links, as the science of attribution grows more sophisticated and able to track the causes of weather extremes, the change is still occurring slowly.

Nevertheless, the IPCC’s failure to account for the destruction of the Antarctic and Greenland ice sheets can only add to skepticism toward their predictions, especially after they were widely attacked for their 2007 calculations about the speed of Himalayan glacial melting. Further fueled by the climate change denial industry, the IPCC’s own excessively rosy predictions for the future will only increase skepticism. In their 2000 report, for example, the body assumes that nearly 60 percent of hoped-for emissions reductions will occur independently of explicit mitigation measures. As the urban theorist Mike Davis has pointed out, the IPCC’s mitigation targets assume that profits from fossil capitalism will be recycled into green technology rather than penthouse suites in soaring skyscrapers. The IPCC projects a market-driven evolution toward a post-carbon economy, a set of assumptions that, as spiraling levels of greenhouse gas emissions since 2000 demonstrate all too clearly, are dead wrong. These projections concerning sea level rise and the vulnerability of coastal cities will have to be radically revised, especially after spectacular urban disasters hammer home the inadequacy of current projections. But these world-changing transformations will not take place in the distant future. Citing evidence drawn from the last major ice melt during the Eemian period, an interglacial phase about 120,000 years ago that was less than 1ºC warmer than it is today, climatologist James Hansen predicts that, absent a sharp and enduring reduction in greenhouse gas emissions, global sea levels are “likely to increase several meters over a timescale of 50 to 150 years.” Should they prove accurate, Hansen’s forecasts spell an utter transformation of human habitation across the globe within one generation. Read more…

Donald Trump’s War On African Women

Illustration by Joe Gough

Annie Hylton | Longreads | October 2017 | 12 minutes (3,250 words)

 

It was a Tuesday in the district of Merhabete, in central Ethiopia, and the smell of burning spices infused the air. Hundreds of people — men and boys herding donkeys and goats, and women cloaked in white cloth with baskets atop their heads — lined the gravel roads leading to the government-run health clinic; some had walked for hours to trade and sell goods at the weekly market.

Yeshi estimates she is 37, based on the age of the eldest of her six children. She and her husband left home around 7 a.m. that morning. For a few months, Yeshi had been unable to perform basic tasks. She was too weak to visit the neighbors and bled profusely, like she was menstruating, every time she drank coffee or water. She had lost weight and was concerned she was dying. But on this Tuesday, the day her husband would make the hour-long walk to sell bananas at the market to earn the $7 USD that would sustain their family of eight for the week, Yeshi would accompany him to the village. If she were able to make the trek, she would visit a doctor and nurse from Marie Stopes International, a non-governmental organization that provides sexual and reproductive health services around the world. One of Marie Stopes International’s 12 mobile outreach teams in Ethiopia, funded by the U.S. Agency for International Development (USAID), would be at the village’s health clinic. They would offer family planning consultations and perform what they call the “permanent method” — vasectomies and tubal ligations.

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No Enemies

Longreads Pick

For a generation of Chinese intellectuals, the events of 1989 were a chance to erase the ghosts of the past. But what happens when your side loses? When the entire country moves backward, not forward? Jacob Dreyer tells the story of modern China through the lives of four men: visual artists Xu Bing and Ai Weiwei, novelist Mo Yan, and activist Liu Xiaobo, who died this year in captivity.

Source: Even
Published: Oct 4, 2017
Length: 28 minutes (7,100 words)