This week, we’re thrilled to share a new Longreads Member Pick from Fortune magazine. “How to Fail in Business While Really, Really Trying” is Jennifer Reingold’s definitive account of what really happened inside J.C. Penney—from the dramatic reinvention of the company, led by new CEO Ron Johnson, to its disastrous unraveling (and Johnson’s firing) less […]
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Posted inMember Pick, Nonfiction, Story
How to Fail in Business While Really, Really Trying: The True Story of J.C. Penney
Jennifer Reingold | Fortune | March 2014 | 29 minutes (7,108 words) Download as a .mobi ebook (Kindle) Download as an .epub ebook (iBooks) When you find a savior, you don’t quibble over details. So it was that J.C. Penney, the long-stagnating mid-tier department store chain, announced in June 2011 that it was hiring Ron […]
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The Couple Who Started the Textbook Wars
“Mel and Norma Gabler founded Educational Research Analysts in 1961. Funded through donations, they hired serious-minded believers like Neal Frey, a professor at a small Christian liberal arts college in New York, to help them page through mountains of material. In a 12-by–15-foot bedroom next to the garage in the Gablers’ house, Frey and a […]
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Foster Kamer: My Top 5 Longreads of 2010
Foster Kamer (ex-BlackBook + Gawker + Village Voice) is online features and news editor at Esquire. *** 2010 was an incredible year for writing, bottom line. Despite the proliferation of things whose output is mostly antagonistic to great writing — like faceless “content farms” churning out hollow, Google-gaming information lacking anything of substance — great writing persisted. Twitter’s evolving […]
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Gram Junkies: In Transportation Design the Key Issue Is Not Speed, but Weight
Gram Junkies: In Transportation Design the Key Issue Is Not Speed, but Weight Transport economist Chris Bradshaw wants planners and designers to respect what he calls “the scalar hierarchy.” This is when trips taken most frequently are short enough to be made by walking (even if pulling a small cart), while the next more frequent […]
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Brain Pickings' Maria Popova: My Top 5 Longreads of 2011
Maria Popova is the founder and editor in chief of Brain Pickings, a writer for Wired UK, Design Observer, and The Atlantic, among others, and an MIT Futures of Entertainment fellow, spending far, far too much time curating the web’s interestingness as @brainpicker. *** I’ve always found reading, writing, and thinking to be so tightly interwoven that, when […]
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Lightning Rods is about a salesman named Joe who fails to sell a single Encyclopedia Britannica and sells exactly one Electrolux vacuum cleaner. He realizes the problem isn’t with him. The problem is with other people. He needs to sell “something people knew they needed anyway.” He sets up a business of contracted female administrative […]
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A couple’s personal experience dealing with Texas’s new sonogram law, which requires a woman to have a sonogram and hear a doctor describe her child before moving forward with an abortion: “I don’t want to have to do this at all,” I told her. “I’m doing this to prevent my baby’s suffering. I don’t want […]
