Search Results for: Businessweek

McDonald’s Starts Serving McTech to Survive in the Modern Age

McDonald's arches under renovation. (VCG/VCG via Getty Images)

In a fascinating story about food and innovation for Bloomburg Businessweek, Thomas Buckley and Leslie Patton write about how McDonald’s CEO Steve Easterbrook has been implementing some revolutionary changes to the fast food chain’s business model. Easterbrook wants, they say, “to reclaim the company’s image as a beacon of innovation, a designation McDonald’s hasn’t enjoyed since roughly the Truman administration.” Despite pushback from some franchise owners, the multibillion dollar company is trying to pull customers back from places like Five Guys and Chipotle by adding Uber Eats, item customization, and hoping to remake stores into data harvesting systems. To show how these programs fit into the company’s history, the authors describe the technological innovations that allowed McDonald’s to expand from a single tiny California burger stand into a titanic brand that feeds 1% of the human population. Even if you don’t eat at McDonald’s, it’s interesting to read about the struggles of a seemingly ever-present global brand that, like Coke and Nestle, has shaped the health of our species, and diluted many countries’ regional identity to a form as dull and predictable as the pink slime that becomes a chicken nugget. Now the challenge is for McDonald’s to rebuild itself into what the authors call “the Amazon of excess sodium.”

Easterbrook’s strategy so far has been vindicated by the numbers. That tailwind is breathing new life into the business. Strong drives 40 miles from his home in Aurora, Ill., every morning to be at his desk by 6 a.m., where he and a handful of other masochistic early risers blast rousing tunes by Journey or Adele on a Bose sound system to get the day going. It’s a routine they began after moving into the new head office, a $250 million building replete with sofa pods in the red and yellow McDonald’s color scheme, an amphitheater, rooftop terraces, and thousands of antique and modern Happy Meal toys locked inside cased glass like priceless museum specimens. Easterbrook opened the office in June of last year in a bid to attract young, tech-forward talent.

In March, McDonald’s acquired artificial intelligence startup Dynamic Yield, headquartered in New York and Tel Aviv, for $300 million—the company’s largest acquisition in 20 years. The burger chain had been testing the machine learning software on drive-thrus at four restaurants in Florida, where screens automatically updated with different items based on the time of day, restaurant traffic, weather, and trending purchases at comparable locations. That technology has been deployed at 8,000 McDonald’s and counting, with plans to be in almost all drive-thrus in the U.S. and Australia by the end of the year, Easterbrook says. The deal signaled an ambition to align the chain with the same predictive algorithms that power impulsive purchasing on Amazon.com or streaming preferences on Netflix. In April, McDonald’s acquired a minority stake in New Zealand-based mobile app vendor Plexure Group Ltd., which helps restaurants engage with diners on their phone with tailored offerings and loyalty programs. The effort falls into the consumer-goods industry’s wider trend toward micromarketing, which has proved effective in driving sales.

In early September, McDonald’s said it was buying Silicon Valley startup Apprente Inc., a developer of voice-recognition technology. The idea is to help speed up lines by eventually having a machine, instead of a person, on the other side of the intercom to relay orders to kitchen staff. The deal for Apprente is McDonald’s third such investment in a technology business in the past six months as the company shakes off a tamer takeover strategy that for decades had focused on buying and selling restaurants from or to operators. McDonald’s is pursuing this new business model even as the latest burger trends steal the buzz from its offerings. Beyond fashionable vegan patties, a new and daunting foe is the fried chicken sandwich at Popeyes Louisiana Kitchen (a Miami-based chain owned by the same company that controls Burger King), which became a national obsession when it was introduced in the U.S. in August.

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The Top 5 Longreads of the Week

250 year old stone putti in the public garden of the palace in Wuerzburg, Germany via Getty Images

This week, we’re sharing stories from Ian Frisch, Niela Orr, Alison Fensterstock, Jill Lepore, and Austin Carr.

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The Top 5 Longreads of the Week

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This week, we’re sharing stories from James Carroll, Cecilia D’Anastasio, Ben Steverman, Eva Holland, and Ian Brown.

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How the Pacheco Family Pivoted From Baking Bread to Burying the Bodies

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Looking for more reading on MS-13 in El Salvador? Check out The Redemption of MS-13 by Danny Gold.

As a result of gang violence between MS-13 and Barrio 18, El Salvador has the highest murder rate per capita on the planet, “enough for the World Health Organization to classify it as an epidemic.” But even in senseless death, there is profit to be made. At Bloomberg Businessweek, Matthew Bremner reports on how the entrepreneurial have “abandoned their bakeries, butcher shops, and sugar cane fields to enter the funeral industry.”

The Pachecos are undertakers working in El Salvador, a country with one of the world’s highest murder rates. Together they’ve embalmed more than 500 bodies in less than two years. They’ve sewn together dismembered limbs, reconstructed caved-in heads with inflatable plastic balls, and embalmed cadavers so putrefied that their flesh appeared to be melting. But although the Pachecos are relatively new to the funeral business, they grew up around death. They’re from Jucuapa, a small city of about 18,000 people and about 30 coffin factories. Manufacturing the “wooden pajamas,” as some locals call them, has become such big business in Jucuapa that families have abandoned their bakeries, butcher shops, and sugar cane fields to enter the funeral industry.

Cárdenas, like several other coffin factory owners around Jucuapa, acknowledges discomfort with profiting from his country’s biggest problem, but says it’s the only thing keeping him fed. “If all of a sudden the gangs were to stop killing, our business would be very affected,” he says, and besides, 16 competitors ensure he’s making a profit of only $10 to $20 per económico. “We’re not rich here.”

No matter how many bodies he’s embalmed, Carlos Stanley says, he often struggles to believe that the lump of skin and cartilage he works on had, in fact, lived; that he or she had made people laugh, had woken up in the morning and eaten breakfast, vomited, or had sex. Staring down at the bloated, ashen corpse, he sees life as so improbable sometimes. Then again, his own path seems that way, too. He pauses his work with the scalpel and nods toward a large, dusty oven. “That’s what we used to do,” he says.

Before the bodies, the Pachecos traded in bread. Their father, Carlos Sr., had run a bakery on the same site for decades. When the family struggled to make ends meet in 2010, as gangs extorted local businesses for protection money, it was the middle son, Carlos Humberto, who suggested starting a coffin factory. With the forests nearby there’d be no shortage of wood, and the closure of a massive factory called Funeraria Flores a few years earlier had left the town full of expert laborers who could use the work. And, of course, there was the steady supply of murder victims, including four of Carlos Sr.’s own bakery employees. The Pachecos closed the bakery and started knocking out coffins.

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The Caviar Con

Wiki Commons / Thor via Flickr CC / Photo illustration by Katie Kosma

David Gauvey Herbert | Longreads | February 2019 | 15 minutes (3,739 words)

Not long ago, Mike Reynolds was working at Cody’s Bait and Tackle when two men entered the shop with a jingle. He identified them right away by their accents as Russians. The two men began rifling through fishing poles that didn’t yet have price tags. Reynolds asked them to stop. They ignored him and continued to lay rods on the floor.

Reynolds, then 57, had seen plenty of Russians come through the shop, which sits on a quiet dam access road in Warsaw, Missouri, deep in the Ozarks. He was tired of them poaching the town’s beloved paddlefish. Sick of their entitled attitude, too.

So when he asked them to leave and they did not comply, there seemed only one option left. He removed a .40-caliber pistol from under the counter, chambered a round, and placed it on the counter.

“I fear for my life,” he said in a slow, deliberate drawl. He wanted to cover his bases, legally, for whatever came next.

The two men looked up, backed out of the store, and never returned.

It was just another dustup in the long-running war between caviar-mad Russians, local fishermen, and the feds that centers on this unlikely town in the Ozarks and a very curious fish. Read more…

Stories to Read in 2019

Here are stories from 2018 that captured Longreads editors’ imaginations as deserving of ongoing attention. If you like these, you can sign up to receive our weekly email every Friday.

Danielle Jackson
Writer and contributing editor, Longreads

Always Open, The Eureka Hotel (Jamey Hatley, Strange Horizons)

The July 30 issue of Strange Horizons, a monthly journal dedicated to speculative fiction, focused on narratives of the southeastern United States, and were all written by indigenous authors and other writers of color. In the stories they selected and nurtured, editors Sheree Renee Thomas, Erin Roberts, and Rasha Abdulhadi brought to light a multiciplicitious South, ripe with the region’s “history, music, food, language,” yet sensitive to the hauntings and challenges still left unresolved.

My favorite story of the issue, “Always Open, the Eureka Hotel,” by Memphis-born writer Jamey Hatley, is an innovative, life-stirring feat of storytelling that resists the boundaries of genre and the page itself to dive deep into the interiors of its characters, into the heart and marrow of a place. A young Black girl in Jim Crow Mississippi has been caught in an affair with a mysterious, blues-playing lover; her protective father and brother drive her North, toward Chicago, away from the trouble her lover can bring. Guided by the Negro Motorist Green Book and the Negro Yearbook and Directory, the family journeys through sundown towns and has a menacing encounter with a white police officer. Their stop in Memphis at the Eureka Hotel changes the young girl’s life: “You thought you were hungry for what your lover could teach you, but you were hungry for yourself.”

Based on deep research (with thorough footnotes!) into Southern foodways, the traditions of conjure and rootwork, and the queer history of the blues, Hatley has created a world in between the real one and a fictional one, between now and the past, to reveal something truer about the South and feminine longing and hope than anything I’ve read in a long time.

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Longreads Best of 2018: Business Writing

We asked writers and editors to choose some of their favorite stories of the year in various categories. Here is the best in business writing.

Max Abelson
A reporter on Wall Street for Bloomberg News, where his work often goes in Businessweek. His stories were included in Columbia University Press’ Best Business Writing anthologies in 2015 and 2013.

Sign Here to Lose Everything (Zeke Faux and Zach Mider, Bloomberg News and Businessweek)

Good investigative journalism can leave you with that curdled taste of outrage in your mouth, but only great journalism can introduce the world to a whole new kind of loan sharking. And it takes something really splendid to jump from a millionaire city marshal to a gangster named Jimmy Dimps, a Maltese Shih Tzu named Coco, a town called Canandaigua, a drug smuggler named Braun, actual piles of cash, bloody vomit, and 30,000 court cases. Faux and Mider’s work is the best I’ve ever read on predatory lending.

A Business With No End (Jenny Odell, The New York Times)

My favorite story on commerce of the year has more in common with the dreaminess of the nuclear sequences from Twin Peaks: The Return than the everyday stock charts on CNBC. In one sense it’s a story about absolutely nothing, if you consider that the news peg is basically some packages that started arriving at someone’s house one day. But it’s also a story about everything — Christianity, con artists, bookstores, the Internet, real estate, obsession, startups, copyrights, maps, and moisturizer. I was very sorry when it was over.

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Longreads Best of 2018: Crime Reporting

We asked writers and editors to choose some of their favorite stories of the year in various categories. Here is the best in crime reporting.

Pamela Colloff
ProPublica senior reporter and New York Times Magazine writer-at-large.

The Disappeared (Hannah Dreier, ProPublica with Newsday)

When eleven high school students went missing in a single county on Long Island in just two years, law enforcement shrugged. Most of the teenagers who disappeared were recent transplants from Central America, and many of them were last seen heading into the woods, lured by the promise of weed. The Suffolk County police department responded with stomach-churning indifference, telling frantic parents that their children had simply run away.

Hannah Dreier chronicles an upside-down world in which one boy’s mother – an envelope factory employee who speaks no English – is left to piece together what happened to her son. Based on more than 100 interviews and voluminous public records, Hannah Dreier’s storytelling is as vivid as it is effortless. She builds upon an accumulation of damning details — like the fact that one Spanish-speaking mother, whose son was murdered, had to pay a taxi driver to interpret for her at the police station. (“He kept the clock running and charged her $70,” Dreier writes.) “The Disappeared,” which was turned into an episode of This American Life, is a devastating work of both relentless reporting and empathy.


Michael A. Gonzales
Contributor to Catapult, The Paris Review, and Longreads.

A Preacher, a Scam, and a Massacre in Brooklyn (Sarah Weinman, CrimeReads)

Fans of vintage New York crime stories will love Sarah Weinman’s brilliant Brooklyn-based tale, a sordid story that only gets worse the more you read. Weinman takes the reader into the mind and home of a con man named DeVernon LeGrand, a pretend preacher who kept a stable of women who dressed as nuns and begged on the streets. Of course, in true pimp fashion, LeGrand took most of their money. After moving his flock to 222 Brooklyn Avenue in 1966, things get worse for the crooked organization as it eventually becomes involved in kidnapping and murder. Although in the early 2000s I lived four blocks away from the scene of LeGrand’s various crimes for thirteen years, I had never heard of him or his house of pain and death until reading Weinman’s wonderfully written piece.


Jeff Maysh
Contributor to The Atlantic, Smithsonian MagazineLos Angeles Magazine, and The Daily Beast. Author of The Spy with No Name.

Jerry and Marge Go Large (Jason Fagone, Huffpost Highline)

I write about unusual heists from middle-America, so I was game for this Michigan lotto scam story from FOIA-bandit Jason Fagone. In crime writing it’s the characters who make for a good yarn, and I was all-in on this Mom and Pop who used brain-power to beat the system, and the odds.

The Man Who Captures Criminals for the DEA by Playing Them (Yudhijit Bhattacharjee, The New Yorker)

Why actor Spyros Enotiades told his story to Yudhijit Bhattacharjee I don’t know (there must surely be a bounty on his head), but the storytelling was extraordinary. Undercover capers don’t get better than this.


Jayati Vora
Managing editor at The Investigative Fund.

The Trauma of Everyday Gun Violence in New Orleans (Jimmie Briggs and Andre Lambertson, VICE)

This photojournalistic investigation into how gun violence affects black communities explores how living with that violence can cause post-traumatic stress disorder (PTSD) just like experience with war can. But unlike with returning veterans, gun violence-plagued communities don’t get the funding or mental health resources to help them cope.


Alissa Quart
Executive Editor of the Economic Hardship Reporting Project. Author of five books including SqueezedBranded, and the poetry book, Monetized. She writes The Guardian’s Outclassed column.

Could an Ex-Convict Become an Attorney? I Intended to Find Out (Reginald Dwayne Betts, The New York Times Magazine)

This is fantastic longform that embodies what I think social justice reportage should be today. It combines an under-heard, first-person voice with a gripping true story about one of the most crucial issues in America today, incarceration. Betts, who is a lawyer and a poet, also gives his tale an unexpected literary feel, with a comprehensive gloss on the sociology behind juvenile crime, prisons, jailhouse lawyers, and the limited social possibilities for ex-felons.

Omnipresence (Ann Neumann, Virginia Quarterly Review)

This multimedia criminal justice story is about how too-bright, all-night lighting in housing projects, and faulty design overall, contributes to a troubling level of surveillance in poorer communities under the guise of fighting crime. It makes something as basic as sleeping uncomfortable for thousands upon thousands of law-abiding citizens. I really like this story’s taxonomic, poetic style, as well as how architectural photographer Elizabeth Felicella gives the story a more formalist visual valence than your typical housing piece.


Tori Telfer
Author of Lady Killers and host of the Criminal Broads podcast.

Blood Cries Out (Sean Patrick Cooper, The Atavist)

In the book Popular Crime by Bill James, the author writes that the phrase “something terrible has happened” is “the best title ever for a crime book…those words turn the ‘crime story’ inside out by exposing the human beings standing on what otherwise appears to be a vast and grisly stage.”

We’re hardly ten percent of the way into the story in “Blood Cries Out” before someone uses those words to tell her husband that the unthinkable has occurred: there’s been a murder right across the road. And the vast and grisly stage? Small-town Chillicothe, Missouri, where two men have amicably farmed the same land for years, until one of them wakes up in the middle of the night with a bullet in his face and his wife dead beside him. The wounded man initially suspects his daughter’s abusive boyfriend, but then changes his story and accuses his farming partner, and then his farming partner’s son, which results in the sort of twisty and utterly corrupt legal process worthy of Making a Murderer part three.

The piece is full of letters and depositions and secret meetings and a lot of paperwork, but on occasion, it vibrates with poignantly biblical/Americana-esque undertones, from the title (plucked from Genesis) to lines like, “[the victim’s] murder was an attack on a Christian matriarch, a cherished local archetype. Similarly, [the innocent man’s] conviction represented the denial of an eldest son’s right to live and work on his father’s land.”


Sarah Weinman
Author of The Real Lolita: The Kidnapping of Sally Horner and the Novel That Scandalized the World.

The End of Evil (Sarah Marshall, The Believer)

I published a book and wrote a lot of my own pieces in 2018 — including one for this site — so, oddly, I didn’t keep as good track of longform reporting produced by others (podcasts, however, that’s a different story, but this is Longreads, not Longlistens). But I keep returning to Sarah Marshall’s “The End of Evil” because it makes fresh a story long consigned to easy tropes. Marshall, who also co-hosts the stellar podcast You’re Wrong About… and is one of my favorite true crime writers, gives voice to the myriad of women and girls Bundy murdered, shows him as something far less than an evil mastermind, and demonstrates why, with particular clarity, “the longer you spend inside this story, the less sense you can find.”


Catherine Cusick
Audience editor, Longreads

Checkpoint Nation (Melissa del Bosque, Texas Observer)

When Americans think of “the border” as a narrow and specific line, we neglect the legal reality that the term actually applies to a border zone, a much larger halo covering up to 100 air miles from any U.S. land or coastal boundary. The zone touches parts of 38 states, covering 10 in their entirety — and within that wide rim, anyone can be subjected to a warrantless search at any time. In this signature longform reality check, Melissa del Bosque digs into the history of how Congress vested U.S. Customs and Border Protection (CBP) with alarming, far-reaching powers to search and detain even long-term residents who’ve never committed a crime at surprise, “suspicionless” checkpoints.

Japan’s Prisons Are a Haven for Elderly Women (Shiho Fukada, Bloomberg Businessweek)

In a series of sweet, anonymous snapshots, Shiho Fukada talks to and photographs a growing cohort of Japanese seniors: “otherwise law-abiding elderly women” who have found a solution to the loneliness of aging in the reliable comforts of prison. Almost 1 in 5 women in Japanese prisons is a senior, Fukada reports, and 90 percent of them are arrested for shoplifting. From the simple things they steal (rice, cold medicine, a frying pan) to the circumstances they’re trying to escape (bedridden or violent spouses, invisibility, loss, and financial strain), the details of this story make structural inadequacies to meet the unmet social and healthcare needs of an aging population all too clear.

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Read all the categories in our Best of 2018 year-end collection.

The Top 5 Longreads of the Week

Miami Herald

This week, we’re sharing stories from Julie K. Brown, Joe Sexton, Zachary R. Mider and Zeke Faux, Bruce Grierson, and Michael Hainey.

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Sign On the Dotted Line to Ensure Your Own Destruction

Photo by Kevin via Flickr (CC BY-ND 2.0)

When small business loans from traditional banks dried up in the financial crisis, people like David Glass of Yellowstone Capital stepped into the breach with usurious loans, structured as cash advances to get around lending regulations, with triple-digit interest rates. And when borrowers can’t repay them — and sometimes even when they can — these lenders take advantage of some arcane New York state law to seize their assets. It’s ruthless, destructive, and completely legal, and Zachary R. Mider and Zeke Faux explain it all at Bloomberg Businessweek

In August, Bush closed his business, laid off his 20 employees, and stopped making payments on his loans. Yellowstone never filed its signed confession in court, but other lenders went after him over theirs. One sunny day that month, he walked to a wooded area near his home, swallowed a bottle of an oxycodone painkiller, and began streaming video to Facebook. To anyone who might have been watching, he explained that he’d taken out cash advances in a failed attempt to save his business. Now the lenders had seized his accounts, Bush said, his voice wavering. One had even grabbed his father’s retirement money.

“I signed ’em, I take the blame for it,” he said. “This will be my last video. I am taking this on me.” He asked his friends to take care of his family, then sobbed as he told his wife and teenage son he loved them.

Someone who saw the video alerted the police. They found Bush unconscious in the woods a few hours later—he credits them with saving his life. But the pressure from his confessions of judgment hasn’t relented. “I wake up every morning afraid what else they will take,” he says. “And every morning I throw up blood.”

Bush’s contracts with Yellowstone show that the company advanced him a total of about $250,000 and that he paid them back more than $600,000. Davis, who parted ways with Yellowstone in August, says he didn’t mistreat Bush or other borrowers and always followed the company’s protocols. “You know why people put the blame on me is because I’m successful,” he says. “It’s just haters.”

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