“The Story of a Failed Startup and a Founder Driven to Suicide.” Alyson Shontell, Business Insider.
Search results
Top 5 Longreads of the Week
Below, our favorite stories of the week. Kindle and Readmill users, you can also get them as a Readlist. Sign up to receive this list free every Friday in your inbox. *** 1. Sinners in the Hands Sonia Smith | Texas Monthly | January 27, 2014 | 35 minutes (8,773 words) The town of Wells, […]
The Top 5 Longreads of the Week
Photo by Jessica Rinaldi / Boston Globe staff *** Below, our favorite stories of the week. Kindle and Readmill users, you can also get them as a Readlist. Sign up to receive this list free every Friday in your inbox. ***
How to Fail in Business While Really, Really Trying: The True Story of J.C. Penney
Jennifer Reingold | Fortune | March 2014 | 29 minutes (7,108 words) Download as a .mobi ebook (Kindle) Download as an .epub ebook (iBooks) When you find a savior, you don’t quibble over details. So it was that J.C. Penney, the long-stagnating mid-tier department store chain, announced in June 2011 that it was hiring Ron […]
Top 5 Longreads of the Week
Below, our favorite stories of the week. Kindle and Readmill users, you can also get them as a Readlist. Sign up to receive this list free every Friday in your inbox. *** 1. Sinners in the Hands Sonia Smith | Texas Monthly | January 27, 2014 | 35 minutes (8,773 words) The town of Wells, […]
Longreads Best of 2013: 22 Outstanding Book Chapters We Featured This Year
This year we featured not only the best stories from the web, but also great chapters from new and classic books. Here’s a complete guide to every book chapter we featured this year, both for free and for Longreads Members:
“At Twitter, where anxiety and optimism are never far from one another, the leadership is surprisingly frank about these problems. To start with, the audience is alarmingly fickle. Nielsen estimated that user-retention rates were around 40 percent. Twitter was easy to use at an entry level, but after a while it was hard for some […]
Groupon actually lost $413 million in 2010. Diving into the S-1, it turned out that Groupon only considered itself profitable because it used a peculiar accounting metric of its own creation — adjusted consolidated segment operating income, or ACSOI. Basically, Groupon was taking the money it was spending on advertising to acquire new subscribers to […]
Groupon actually lost $413 million in 2010. Diving into the S-1, it turned out that Groupon only considered itself profitable because it used a peculiar accounting metric of its own creation — adjusted consolidated segment operating income, or ACSOI. Basically, Groupon was taking the money it was spending on advertising to acquire new subscribers to […]
Top 5 #Longreads of the Week: Orion Magazine, The New York Times, GQ, Business Insider, McSweeney’s, plus a guest pick by sportswriter Ben Cohen.

