Posted inMember Pick, Nonfiction

How to Fail in Business While Really, Really Trying: The True Story of J.C. Penney

This week, we’re thrilled to share a new Longreads Member Pick from Fortune magazine. “How to Fail in Business While Really, Really Trying” is Jennifer Reingold’s definitive account of what really happened inside J.C. Penney—from the dramatic reinvention of the company, led by new CEO Ron Johnson, to its disastrous unraveling (and Johnson’s firing) less […]

Posted inMember Pick, Nonfiction

Don't Be Cruel: A Brief History of Elvis-Hating in America, Our Member Pick

Ned Stuckey-French | The Normal School | Fall 2012 | 20 minutes (4,999 words) For this week’s Longreads Member Pick, we’re excited to share “Don’t Be Cruel: A Brief History of Elvis-Hating in America,” from Ned Stuckey-French and The Normal School.  Become a Longreads Member to receive the full story and support our service. You can also […]

Posted inEditor's Pick

Welcome to Mogadishu

There are glimmers of peace found in Somalia’s capital—in a country that hasn’t had a functioning government for 22 years: “One brightly painted brick at a time, the shelled-out city is coming back to life. Along Mogadishu’s tree-lined drags, shopfronts form a tableau of hope. Outsized poster-paint impressions of burgers, fizzy drink bottles and doughnuts […]

Posted inMember Pick, Nonfiction, Story

How to Fail in Business While Really, Really Trying: The True Story of J.C. Penney

Jennifer Reingold | Fortune | March 2014 | 29 minutes (7,108 words) Download as a .mobi ebook (Kindle) Download as an .epub ebook (iBooks) When you find a savior, you don’t quibble over details. So it was that J.C. Penney, the long-stagnating mid-tier department store chain, announced in June 2011 that it was hiring Ron […]

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