How the battle between Silicon Valley’s superstars will shape the future of mobile computing
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Steve Jobs: The Next Insanely Great Thing
Steve Jobs has been right twice. The first time we got Apple. The second time we got NeXT. The Macintosh ruled. NeXT tanked. Still, Jobs was right both times. Although NeXT failed to sell its elegant and infamously buggy black box, Jobs’s fundamental insight—that personal computers were destined to be connected to each other and […]
Invincible Apple: 10 Lessons From the Coolest Company Anywhere
On Wednesday, May 26, 2010, just after 2:30 p.m., the unthinkable happened.
Who’s Afraid of Steve Jobs?
Not Consumer Reports. Over the past year the 74-year-old magazine has carved up Apple and made Toyota roll over. Pretty good for a lab in Yonkers
Das Racist: ‘We’re Not Racist, We Love White People: Ford Trucks, Apple Pies, Bald Eagles’
last week Das Racist’s new mixtape got a glowing review and a score of 8.7 out of 10 on pitchfork, and a coveted Best New Music designation, and then the next day i was in central park seeing Pavement and when Pavement was finished playing, i texted Himanshu, one of the rappers in Das Racist, […]
The Graphing Calculator Story
In the early 1990s, a contractor for Apple had his project cancelled. He then decided to “uncancel” it, and began sneaking into corporate headquarters to finish the job: I asked my friend Greg Robbins to help me. His contract in another division at Apple had just ended, so he told his manager that he would […]
Longreads Best of 2012: Emma Carmichael
Emma Carmichael is the managing editor of Gawker. She lives in Brooklyn. The Best Thing I Read About A Woman Who Got Blamed For Everything The Woman Who Took the Fall for JPMorgan Chase, by Susan Dominus (New York Times Magazine) I tend to steer clear of stories about finance because I assume they’ll either […]
‘Quebrado’: The Life and Death of a Young Activist
“If you survive me, tell them this: I never gave up.”
'Apple and Google have the most distinct propositions for your exobrain'
‘Apple and Google have the most distinct propositions for your exobrain’ With any faith, it is fun to focus on the fanatics, but not very illuminating. On a recent trip to the Fifth Avenue store, not many faces fitted the stereotype of Apple partisans as hip, rich, Western youth. There was a man who looked […]
