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The Graphing Calculator Story

In the early 1990s, a contractor for Apple had his project cancelled. He then decided to “uncancel” it, and began sneaking into corporate headquarters to finish the job: “I asked my friend Greg Robbins to help me. His contract in another division at Apple had just ended, so he told his manager that he would […]

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Newton, Reconsidered

[Not single-page] A look back at one of Apple’s most beloved failures, starting with a purchase of the original Newton on eBay: “Once I’d put four AAA batteries and a watch-battery backup into the MessagePad for the first time, powering it up felt like bringing it out of cryogenic suspension. Newtons, it turns out, begin […]

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How Tim Cook is Changing Apple

Nearly one year after taking over for Steve Jobs, a report card for the new CEO. The company has never been more efficient, or fun, but some are wondering about the future of the products: “The ultimate ‘tell’ of tectonic changes at Apple will be the quality of its products. Those looking for deficiencies have […]

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How Mark Zuckerberg Hacked the Valley

What the Facebook founder did to outmaneuver his competitors, and the challenges he faces to keep employees motivated and investors happy after the IPO: “One area Facebook will have to prove itself in is mobile. Earlier this month, it amended its public filings with the SEC to disclose that it doesn’t collect any meaningful revenue […]

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Hand on the Shoulder

[Fiction] Excerpt from McEwan’s forthcoming novel Sweet Tooth. A young woman is introduced to the man who would recruit her to MI5: “My name is Serena Frome (rhymes with ‘plume’), and forty years ago, in my final year at Cambridge, I was recruited by the British security service. In the early spring of 1972, when […]

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Apple’s War on Android

Steve Jobs pledged to go “thermonuclear” in Apple’s battle against Google’s Android and device manufacturers like Samsung who he claimed ripped off the iPhone and iPad designs. But bringing a patent fight to court comes with significant risks: “Several Asian manufacturers were noodling around with similar-looking rectangular smartphones before the iPhone came to market. Tipping […]

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