What do a Real Housewife, an Olympic athlete, and a doula have in common? They’re all being paid by an ad-tech startup as influencers — peddling not products but ideologies: Like baseball, selling influence is a pastime that rarely gets reinvented. There are only so many ways to get a person to do the thing […]
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Best of 2025: All Our Number One Story Picks
Every story we selected for the number one slot in our weekly newsletter, all in one place.
The Top 5 Longreads of the Week
Reads from Zefyr Lisowski, David Gessner, Susie Cagle, Brendan I. Koerner, and Athena Aktipis and Coltan Scrivner.
The Joy of Sweat and the Week’s Top 5
“To move in spin class only for the sake of moving, of the joyful challenge itself, of sweating and pushing and dancing, is cool water in my throat. To be loved, simply for showing up, is pure golden sun in my chest.” Happy Friday and welcome to (unofficial) autumn! If you’re in the Northern Hemisphere […]
The Unappreciated Blog, Ghost Stories, and our Top 5
“To watch any ghost story set in a city like New York requires this kind of sensitivity, an awareness that every building is haunted, and that these hauntings happen in layers: as much as each generation tries to wipe out the traces of those who’ve come before, those memories are always there.” As we approach […]
The Top 5 Longreads of the Week
This week we’re recommending stories by Moira Donegan, Danyel Smith, Dan Kois, Michael Aylwin, and Becky Ferreira.
Musical Rivalries and our Weekly Top 5
“Before hip-hop brought the concept of ‘beef’ into the mainstream, rock and roll’s aggression and excess resulted in many an unfriendly rivalry; decades earlier, the hard life of the traveling jazz musician led to some heady and memorable fallouts. Whether it’s pop stars, country singers, dancehall artists, or Kendrick Lamar and Drake’s recent multi-song war, […]
Life on Display: A Reading List on Museums
A reading list on how museums reflect culture.


