Posted inNonfiction, Quotes

The Secret Message in Chipotle's Advertisements

“Chipotle’s animated short film — accompanied by a smartphone game — depicts a haunting parody of corporate agribusiness: cartoon chickens inflated by robotic antibiotic arms, scarecrow workers displaced by ruthless automata. Chipotle’s logo appears only at the very end of the three-minute trailer; it is otherwise branding-free. The motivation for this big-budget exposé? ‘We’re trying […]

Posted inBest of 2013, Nonfiction

Longreads Best of 2013: Favorite New Writer Discovery

Above: Thomas “TJ” Webster Jr. *** Ross Andersen is a Senior Editor at Aeon Magazine. He has written extensively about science and philosophy for several publications, including The Atlantic and The Economist. “Flinder Boyd’s piece about an aspirational streetballer and his cross-country trip to New York’s legendary Rucker Park had me from the very first […]

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