The Good Enough Revolution: When Cheap and Simple Is Just Fine

After some trial and error, Pure Digital released what it called the Flip Ultra in 2007. The stripped-down camcorder—like the Single Use Digital Camera—had lots of downsides. It had a minuscule viewing screen, no color-adjustment features, and only the most rudimentary controls. It didn’t even have an optical zoom. But it was small, inexpensive, and so simple to operate—from recording to uploading—that pretty much anyone could figure it out in roughly 6.7 seconds.