The problem is, IUDs have been at the bottom of the contraceptive heap for years, the victim of bad press and a four-decade-old scandal. But Peipert is finding that you can let the past go—of the 8,300 women who have received counseling in his study so far, about 50 percent have chosen an IUD, making it by far the most popular choice. IUDs are on the verge of a remarkable return to popularity. Nationally, 5.5 percent of women using contraception choose them. That sounds unimpressive, but it’s the first time in more than 20 years that the number has risen above 2 percent; in 1995, it was 1.3 percent.