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Every Kiss Begins with Kay… And Strategic Placement in Your Suburban Shopping Mall

In “Kay, Zales, and Marketing Diamonds to the Middle-Class Man”—a recent feature for Racked—Chavie Lieber wrote about Signet Jewelers, the parent company that owns such household names as Kay Jewelers, Jared, and Zales. Signet became the largest specialty jewelry company in America by targeting the midmarket jewelry segment, knowing their customer base, and doing some serious marketing. Trust also plays […]

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Industrialization and the History of the Matzo Machine

For centuries matzo was a handmade specialty, carefully rolled into a thin, cratered moon shape and pricked with a fork. Today, many Orthodox communities still make this version — called shmurah — which is supervised by a rabbi from start to finish. But industrialization in the mid–nineteenth century forever changed the matzo industry. Historians trace the first […]

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Why Big Food Is Feasting on ‘Natural’ Startups

Fortune writer Beth Kowitt reports on the packaged-food industry’s response to an existential crisis: Shoppers are seeking alternatives they deem healthier and more authentic than legacy brands. In addition to selling fruit and veggie drinks, Bolthouse grows and packages fresh carrots—an old-fashioned, weather-sensitive farming business that Morrison suspected would be a turnoff for any packaged-goods […]

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