Posted inNonfiction, Quotes, Uncategorized

Every Kiss Begins with Kay… And Strategic Placement in Your Suburban Shopping Mall

In “Kay, Zales, and Marketing Diamonds to the Middle-Class Man”—a recent feature for Racked—Chavie Lieber wrote about Signet Jewelers, the parent company that owns such household names as Kay Jewelers, Jared, and Zales. Signet became the largest specialty jewelry company in America by targeting the midmarket jewelry segment, knowing their customer base, and doing some serious marketing. Trust also plays […]

Posted inNonfiction, Quotes

What Is an Authentic Greek Salad?

At The Awl, Dan Nosowitz writes about the history and singular charms of what’s called the “Greek salad,” and about the slippery nature of authenticity. After the financial agreement Greece recently signed with its creditors, it’s a good time to be reminded of the strength of Greek’s handiwork with greens, veggies and herbs, and their influence […]

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