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Tweet Science

The intense pressure to convert Twitter into a profitable business, and before a tech bubble pops, is palpable here. And it’s happening as the company struggles with an interlocked set of existential questions, starting with the most basic one possible: What is Twitter? Initially, the idea was of a kind of adrenalized Facebook, with friends […]

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Hip-Hop Happens

“He would say something every now and then, like ‘Throw your hands in the air,’ and they’d do it. If he’d said, ‘Jump in the river,’ they’d have done it.” Inspiration struck. “A spirit said to me, ‘Put a concept like that on a record and it will be the biggest thing you ever had.’”

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The Reign of the One Percenters

The real hourly median wage in New York between 1990 and 2007 fell by almost 9 percent. Young men and women aged twenty-five to thirty-four with a bachelor’s degree and a year-round job in New York saw their earnings drop 6 percent. Middle-income New Yorkers—defined broadly by the FPI as those drawing incomes between approximately […]

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The Perceptionist

“Everything at Apple is as much about perception as about reality,” the company’s former C.E.O. John Sculley said to me a few days after his old partner and rival, Steve Jobs, unveiled the alliance he had engineered with Microsoft. Since Sculley was deposed, in 1993, after running Apple for ten years, he has rarely spoken […]

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