The Haunting of Lindsey Jacobellis

There has never been a competitor in the history of snowboard cross like Lindsey Jacobellis, which is why it was all the more shocking that Jacobellis floundered in three consecutive Winter Olympics. To the public, those slip-ups came to define her, and John Branch examines how Jacobellis has succeeded to quiet both the external and internal noise: by working with a mental strength coach whose previous experience came helping financial traders in the high pressure environment of Wall Street.