The problem with Gawker Media’s current model—and this is true of many other sites, too, including the Huffington Post—is that it’s based on pageviews and those tyrannical CPMs. It’s essentially a junk-mail direct marketing model, which Batty is very comfortable with: watch him talk about how Gawker Media has “massively scaled our ability to deliver consumer activations,” whatever that means.
By Felix Salmon, Reuters
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