Lacey Rose’s piece on the rapper Dave Burd (Lil Dicky) manages to exude the same tone as Burd’s comedy series, Dave. It’s funny and fast. Burd’s blinding confidence is made evident from the first sentence, and although Rose seems bemused by this larger-than-life character, she still creates a very entertaining profile.
Jeff Schaffer, who’d written on Seinfeld, already had his hands full showrunning Curb Your Enthusiasm when a friend asked that he take a meeting with Lil Dicky. He didn’t really have the bandwidth for a second TV show, but he was intrigued enough to say yes. Even in early 2017, Schaffer knew exactly who Lil Dicky was. “Back then, the internet was, like, 70 percent porn, 10 percent clickbait and 20 percent Lil Dicky videos,” he jokes, recounting how, at that first meeting, Burd told him he was going to be the biggest entertainer in the history of entertainment. “And I’m looking at this guy, and he looks like a piece of broccoli had a bar mitzvah, and I’m like, ‘This is hilarious, it’s like cartoon-level delusion.’ And then I start thinking, like, ‘What a great engine for a TV show, because what if he’s right?’ ”