“Optics remained everything for a company that spent as much as it brought in – and usually more. The bills kept racking up: by late 2015, expenses were $414 million, and in the first half of 2016, it was losing $1 million a day, so Neumann tried to level off the losses by firing seven percent of his workforce. He couldn’t ask them to pack up their desks, obviously – that wouldn’t be WeWork. So instead he relayed the news at a company meeting as trays of tequila shots were handed out, and Darryl McDaniels of Run-DMC performed It’s Tricky to bewildered staff.”