My Quest to Make My Dog Internet Famous

“When I spoke with several people behind some of Canada’s most influential dogs, agents and managers for pet influencers, and even researchers on canine-influencer culture, I began to understand. Whether they’re couch potatoes partnering with your favourite snack-food company or high-falutin divas posing beside expensive cars and decked out in the latest couture, pet celebrities have one thing in common: they are symbols of inspiration. Even if Belle was a dog, she needed to portray a life that could be. To be famous, she’d have to convince others she was already living the carefree millennial dream.”