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Making Periods Green To Topple Tampax
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With 4.5 billion boxes of Tampax sold worldwide last year, the brand is so well known, it’s almost a synonym for tampons. But recently some up and comers have been trying to edge the giant out of the lucrative period market. As Sophie Elmhirst writes for The Guardian “the common strategy is to offer more ethical and ecological options to replace Tampax’s simple single-use plastic applicators and a marketing strategy that often emphasizes discretion, as though a period should be something to hide.”
As period startups multiply, so do the number of options, from organic cotton tampons, to absorbent pants, to a reusable applicator, to a “pain-relieving, CBD-infused, biodegradable cotton tampon.” Although the truth is a Swiss manufacturing firm called Ruggli has a near-monopoly on tampon-making machines, so almost every new tampon, is in fact, a Ruggli tampon.
The harsh reality remains that most startups will fail, and in order to have a chance against the global force that is Tampax, these new companies will have to diversify their products away from just the mighty tampon.