Lucrative placements within coveted search ranks on Amazon’s Marketplace are incentivizing sellers to do whatever it takes to undercut each other — not by competing on price or quality, but by creatively sabotaging the listing above theirs. Bad actors plant obviously fraudulent five-star reviews on popular listings to trigger penalties, or set rivals’ products on fire to frame them as explosive, or reclassify mundane products into irrelevant categories like “sex toys.” Once sellers find themselves trapped in Amazon’s Byzantine court of appeals after a surprise suspension, guilt is often the only acceptable plea — and sometimes the only person left to contact is the richest man in the world.
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