Meet the man behind the ratings: Matt Nelson, college sophomore and creator of WeRateDogs. In Esquire, Megan Greenwell traces the evolution of WeRateDogs from spur-of-the-moment joke to data-driven fav-machine and profiles its creator, who’s always been driven to win — whether at golf, Easter egg hunts, or Twitter.
Stories about social-media fame are generally told as stories about happy accidents—an unknown user posts something intended for a few friends, but through some act of providence or alchemy it “goes viral” and turns its creator into a star overnight. That is not the story of WeRateDogs. To Matt Nelson, Twitter has always been a game to be won.
Of course, to Nelson, everything has always been a game to be won. His sister, Amanda, now twenty-two, was the academic star; she graduated this year from the University of Michigan. His brother, Mitchell, now seventeen, was the laid-back one; he just finished his junior year in Charleston, West Virginia, where the Nelsons moved when Matt was eight. Matt, his mother Barbra said, was “the intense one.”
“As a kid, he was very competitive no matter what was going on,” she said. “It could be as simple as Easter-egg hunting, and he wanted to win at all costs. Not every event in your family can be a competition; it doesn’t always go over well with your siblings.”
“If breathing was a competitive sport, it would be his goal to out-breathe everyone,” his dad, Mark, added.