The first-ever World Happiness Summit (hashtag #WOHASU) recently convened in Miami, attracting 1,200 attendees committed to the TEDification of a basic, if elusive, human emotion. At Outside, Peter Andrey Smith provides a firsthand account of the event, where MIT researchers rubbed shoulders with consciousness lecturers and life coaches.

The program freely combined the statistical rigor of economists and psychologists with the business acumen of brand ambassadors and at least one Chief Happiness Officer, alongside those practicing a “sacred science” with a New Age or magical bent. Late on Saturday morning, a loud whoop went up from the Keynote Area, the darkened room where attendees sat in folding chairs and reclined on plush cushions under white teepee-like structures, massaging each other’s necks and stretching. The speakers on the nearby stage led a panel discussion on the “Practice of Happiness.” They talked about “the millions of people on your platform.” Of “building a movement.” Of “getting into your tribes and broadcasting happiness.”

Meanwhile, in the WOHASU Bazaar, a group sat, eyes closed, with brain-sensing Muse headbands wrapped around their temples. The device contained a compact electroencephalography (EEG) system and was designed to be a “personal meditation assistant.” Two men from Spain touted a virtual-reality platform called Psious, which offered exposure therapy by way of VR goggles and software. Nearby, Gary Cook sat behind a table and sold books. “This is not my type of event, let’s just put it that way,” he told me. “Feel like I need some Zen tea—two booths down.” The day’s bestsellers, Gary said, included Before Happiness, The Happiness Adventure, The How of Happiness, and Even Happier.

Read the story