Those who work with food are especially prone to thinking of themselves as curators. Chefs, for example, are said to be curating things wherever you look. There are countless internet personalities who refer to themselves as “food curators.” With a little searching, you will also encounter wine curators, beer curators, coffee curators, tea curators, spice curators, and cupcake curators.
The fantasy of curation can be extended to virtually any product category. Shops are often thought to be curated. So are rugs. And furniture. Cosmetics. Landscaping. Wardrobes. Music is eminently suited for the oversight of curators. So are TED talks. In fact, “curator” appears to be the actual job title of the chief officer of the TED organization, as it is of those who oversee TEDx events. It’s also a title of a radio producer at NPR.
At The Baffler, one of its founding editors Thomas Frank takes a close, comical look at the way taste makers select, vet, and collect various things for presentation, and parses the pros and cons, the necessity, the fantasy, and the modernity of what we call “curation.”