“If you’re looking for evidence of mass commonality, it doesn’t come cheaper or more convenient than Coke. It’s consumed around 1.9 billion times per day, and distributed everywhere except North Korea and Cuba (for now). Through Coke we all have something in common — Liz Taylor knows it, the president knows it, the bum knows it, and you know it. I, on the other hand, can only trust and speculate. I’ve never had a Coke in my life.”

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