Regular readers of a particular magazine can usually pick up on that publication’s voice. Articles sound like Cosmo or the New Yorker or Saveur and we read them because we like articles that sound that way. We like the voice. Professional writers learn to tailor stories to a specific magazine and journalism students practice writing stories that sound like they could be published in the titles they love and admire. R.J. Vogt’s profile of an aging Medal of Honor winner draws the best of Esquire‘s voice, ruminating on age and death and masculinity and heroism. It is, like all good magazine articles, about something bigger than the initial storyline.
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