How Time Inc. created the entertainment magazine 24 years ago, and how it was soon haunted by a quest for corporate synergy:
EW’s rise, scattered identity, brilliant heyday and slow, gradual decline mirrors the same journey of Time Warner’s conglomerate hopes and dreams. The leading magazine company weds a film and television giant? It all looked so great on paper. But here we are with the EW of today, and it’s clear: Just because it looks pretty in a business plan doesn’t mean it’s a good idea at all.
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