Bran Ferren has spent four years and millions of dollars constructing the most audacious exploration vehicle ever built. Its mission: Take his 4-year-old daughter camping.
It’s a late-summer afternoon, and Ferren—celebrated inventor, technologist, former head of research and development for Disney’s Imagineering department—is sitting inside a guesthouse-slash-storage facility on his ample East Hampton, New York, spread, drinking his third or fourth Diet Coke of the day. He’s 61 years old and towering, with a wily-looking red-gray beard and dressed in his everyday uniform of khaki pants, sneakers, and a billowy polo shirt. Ferren is the cofounder and chief creative officer of Applied Minds, a world-renowned tech and design firm whose on-the-record customer list includes General Motors, Intel, and the US Air Force; before that he worked on everything from Broadway shows to theme park rides.