How Rob Thomas—creator of the beloved TV series Veronica Mars—used Kickstarter to bring his show to the big screen:
On the morning of March 13, 2013, Thomas hit the “Launch Project” button on his laptop screen. He’d also installed the Kickstarter app on his iPhone, with the notifications option turned on. For the next several hours, his phone vibrated continuously, never pausing long enough for him to change the settings on the app—a new backer was joining the project literally every second. About an hour in, Thomas realized what was happening. “I finally felt absolutely like we were going to get to make the movie,” he says. “That’s when I got hit by just a tidal wave of endorphins or adrenaline. I felt woozy.”
They raised $1 million in four hours. By the end of the first day, they had $2.5 million and had set several Kickstarter records, becoming the fastest project to reach $1 million and the fastest project to reach $2 million (eleven hours). In the end, they raised $5,702,153, making Veronica Mars the third-largest Kickstarter ever and the highest-funded film or video project (the previous record was $808,341, for a web TV series).