The media entrepreneur’s vision for the future of content and journalism:
DENTON: The Panopticon—the prison in which everybody is exposed to scrutiny all the time. Do you remember the website Fucked Company? It was big in about 2000, 2001. I was CEO of Moreover Technologies at the time. A saleswoman put in an anonymous report to the site about my having paid for the eye operation of a young male executive I had the hots for. The story, like many stories, was roughly half true. Yes, there was a young male executive. Yes, he did have an eye operation. No, it wasn’t paid for by me. It was paid for by the company’s health insurance according to normal procedure. And no, I didn’t fancy him; I detested him. It’s such a great example of Fucked Company and, by extension, most internet discussion systems. There’s some real truth that gets told that is never of a scale to warrant mainstream media attention, and there’s also no mechanism for fact-checking, no mechanism to actually converge on some real truth. It’s out there. Half of it’s right. Half of it’s wrong. You don’t know which half is which. What if we could develop a system for collaboratively reaching the truth? Sources and subjects and writers and editors and readers and casual armchair experts asking questions and answering them, with follow-ups and rebuttals. What if we could actually have a journalistic process that didn’t require paid journalists and tape recorders and the cost of a traditional journalistic operation? You could actually uncover everything—every abusive executive, every corrupt eye operation.