In 2011, we highlighted an essay called “Weekend at Kermie’s,” by Elizabeth Hyde Stevens, published by The Awl. Stevens is now back with a new Muppet-inspired Kindle Serial called “Make Art Make Money,” part how-to, part Jim Henson history:

“The real breakthrough in Henson’s career—the thing that would make him a mogul—was Sesame Street. It debuted in 1969, a good fifteen years into Henson’s television career. Because it taught children across the country, Henson became a household name, and through Sesame Street toys, Henson became a millionaire. In short, merchandizing is the ‘secret’ to Henson’s success. However, licensing toys, to Henson, felt like selling out. Before he became a mogul, he had to find a good reason to do so.”