The New Yorker’s Hendrik Hertzberg reflects on his early career working as a correspondent for Newsweek in San Francisco, covering Jefferson Airplane, Ronald Reagan and hippies:
“If the S.F. music scene (I quickly learned that ‘Frisco’ was a no-no) was scarcely known outside the Bay Area, and neither was the larger cultural phenomenon it drew strength from. The word ‘hippie’—derived from ‘hipster,’ the nineteen-forties bebop sobriquet revived sixty years later in Brooklyn, Portland, and food co-ops in between—had been coined only a few months earlier, by Herb Caen, the Chronicle’s inimitable gossip columnist. (At the time, as often as not, people spelled it ‘hippy.’) Ralph J. Gleason, the Chron’s jazz critic, was the scene’s Dr. Johnson. (Pushing fifty, he was too old to be its Boswell.) Gleason’s protégé was the pop-music critic for the U.C. Berkeley’s student paper, the Daily Californian, Jann Wenner. But the national press had not taken much notice, if any. So getting something into Newsweek was a coup.”
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